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CoachUp Communications Proposal SEO
- 1. Coachup A c o m m u n i c at i o n s p r o p o s a l P R E PA R E D B Y M & C S A AT C H I S p o r t a n d E n t e r ta i n m e n t
- 2. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation coachup agenda
- 3. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation Project title goes here agenda
- 4. Focus for today Us You How WE can help YOU Ourcapabilites
- 5. YOUR TEAM Jennifer Gittess Sophomore at UCLA Majoring in Communications, minoring in Entrepreneurship Former competitive figure skater and dancer Life-long Miami Heat fan Taylor Georgeson Junior at Syracuse University MajoringinPublicRelations,minoringinSportsManagement Former competitive soccer player Life-long Mets and Nets fan
- 6. Focus for today Us You How WE can help YOU strategy
- 7. you • CoachUp is the premiere service that connects athletes with private coaches • Nationwide service • Offers expert-level training in over 20 sports • Top-quality, highly certified coaches
- 8. Your ambassadors STEPHEN CURRY • Golden State Warriors • 2015 NBA MVP and NBA champion
- 9. The media Landscape Consumers can get easy accessibility to goods and services from their smartphones More apps today offer easy and quick help to consumers Consumers expect speed and efficiency in their products today, including apps
- 10. The media landscape No other app performs the same services that CoachUp provides More companies making apps to organize teams or leagues Sports apps audiences limited to just players and coaches
- 11. Focus for today Us You How WE can help YOU strategy
- 12. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation coachup agenda
- 13. The big picture 1. Ambassador involvement 3. Enhance corporate social responsibility 2. Engage target audiences Coaches Parents 4. Media Engagement
- 14. Strategy Introduce 2 new ambassadors to reach a wider audience Ensure parents that their child is benefitting from CoachUp while also being safe Build off of existing scholarship program Increase social media engagement in upcoming events and pitch to the right media that will provide the best coverage
- 15. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation Project title goes here agenda
- 16. Ambassador Involvement SERENA WILLIAMS • 38 Grand Slam titles, Ranked #1 Female Tennis Player in the World • Empowering female figure on and off the court • Appeals to female audience RYAN ARCIDIACONO • 2016 Most Outstanding Player and champion of NCAA Final Four • Role model as top college athlete • Source of inspiration for young athletes
- 17. Ambassador involvement Insights - Ambassadors attract media and target audiences - Community outreach Ideas -Early September (NYC) -Surprise kids with free lessons from ambassadors/ trainers -ESPN reporter will document the day -Ambassador/ social media takeover
- 18. Engaging target audiences Insights - Parents often have safety concerns - Young athletes look up to college athletes Ideas -Early October (Boston & NYC) - Parents talk to coaches -Kids train with Ryan and coaches -Local Media will cover event
- 19. Enhancing corporate social responsibility Insights - Goal of many student athletes is to play in college - Process can be long and stressful Ideas -Early December (nation-wide) -Connect CoachUp trainers to at least 5 college recruiters -Pitch to top media outlets and post success stories on Social Media
- 20. Coachup’s year in a glance Every player gets free t-shirt after their first lesson Referral lottery system September October November December • CoachUp’s first event • School year begins • Fall sports begin • CoachUp networking event • Increase social media • Launch of new scholarship program
- 21. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation coachup agenda
- 22. Your target audiences COACHES PARENTS STUDENT ATHLETES (aged 8-18)
- 23. The media landscape Sports Fitness Consumer Lifestyle Tech
- 24. The media landscape Sports • Improve skills • Get recruited for college • Help kids academically Fitness • Fun and easy way to encourage kids to exercise • Benefits of physical activity on the mind and body • Builds self esteem
- 25. The media landscape Consumer • Encourage people that the app is worth buying through events, advertising, and social media Lifestyle • Safety of app • Reliable, best quality trainers • Keeps kids occupied and active
- 26. The media landscape Tech • The app is simple and easy to use • Competitor’s have overly-complicated concepts then the consumer today is looking for
- 27. How we plan to engage media Traditional media for potential parents/coaches Social media to target kids Talk show segments with ambassadors Engage Influencers Breaking down the media landscape to focus our target audiences ê Driving reach through specific media and platforms
- 28. 1. Our capabilities 2. Strategy 3. tactics 4. Media relations 5. Account management & Evaluation coachup agenda
- 29. Account management & Evaluation Facts Feels The Bigger Picture • Social media engagement • Quantity & quality of coverage • Scheduling effectiveness • Build corporate social responsibility • Develop brand awareness • Networking to build larger audiences • Making the right contacts • Building relationships with media • Evaluate campaigns and apply ideas to future work • Agency coverage reports
- 30. Evaluation 1. Ambassador involvement 3. Enhance corporate social responsibility 2. Engage target audiences Coaches Parents 4. Media Engagement
- 31. Thank you!