1. 7,684 Reach 82% Mobile Reach 16% Bounce Rate 4:02 min Average Time Spend
ANZ Stadium created an interactive and meaningful experience for 7,684 fans
spending an average of 4:02 minutes on the application.
Insights
AANNZZ Stadium’s Be a Permanent Fixture Poll
Competition engaged its community in a lasting
and meaningful way with users spending an
average of 4 minutes on the app. Along with a
low bounce rate of 16%, this means that users
who visited the app stayed and interacted with
the campaign. The campaign reached users
wwhheere they are- on mobile devices- with 82% of
total reach coming from mobiles. ANZ Stadium
was able to capture 1,692 unique data points
including gender, age, email, number and
address along with match prefrence to assist in
their marketing strategy.
Peazie: Social Media Made Easy
Objective
- Identify consumer demand
- Promote membership
- Acquire demographic & contact database
Approach
Dates: 18th March 2013 - 12th April 2013
LLeennggtthh ooff CCaammppaaiiggnn:: 25 days
Prizes: 1 of 5 Gold Memberships with
guaranteed seats at every game
Peazie enabled ANZ Stadium to create an
Interactive Poll Campaign complete with a form
to acquire data on its fan base and sharing
functionality to promote interest in
membership and upcoming matches.
Results
- Reach: 7,684
-- Mobile Reach: 6,325 (82%)
- Engagement: 27,135
- Entries: 1692
- Average Time Spend: 4:02 min
- Bounce Rate: 16%
Case Study | Creating Meaningful Engagement