HPE 304 (Kinesiology) and PED 512 (Biomechanics)Template for the

HPE 304 (Kinesiology) and PED 512 (Biomechanics)
Template for the Movement Analysis Project – Spring 2021
400 Points
Each student will analyze a series of 3 pictures or images, that
have been previously drawn/selected.
Use the tables presented later in this document (as the template)
and adjust columns right or left as necessary. The tables must
be shown in a neat and professional manner for clarity, reader -
friendliness, and easy-grading. Rows may be added in cases
where a joint is performing multiple movements or be in
multiple positions. If there are any questions, or if you need
clarifications, regarding something about the images, please
consult with Dr. Conkle ASAP. DO NOT wait until the last
minute to ask questions!! You must address each body part.
All information in the table MUST align all the way across with
the material in the left column. Do NOT place information
across 2 pages for the same joint, movement, muscles, etc. If a
given joint on both the right and left are in the EXACT SAME
POSITION, say so in the table’s left-hand column (Column 1)
and treat it that way all the way across once, not twice.
Note that this assignment may take a more than a few pages for
this to appear neat, professional, and reader-friendly.

Movement Analysis Assignment Format – Dr. Conkle
(Use Size 10 Font, Times New Roman, 0.50 margins are
acceptable, but be sure everything prints on each page)
HPE 304 and PED 512 - Updated February 10, 2021
Overall Body Orientation to Target or Destination:
____ Seated ____ Standing Other
(specify):
____ Rt. Side Orientation ____ Lt. Side Orientation
____ Body is Lying Prone ____ Body is Lying
Supine
____ Perfectly Square ____ Staggered Square
____ Open to Target ____ Closed to Target

Movement Classifications:
Classification #1 (X one of the options): Manipulative Task
____ Locomotor Task ____ Non-Locomotor / Non-
Manipulative Task ____
Classification #2 (X one of the options): Gross Motor Task
____ Fine Motor Task ____ Unsure / Gray Area
____
Classification #3 (X one of the options): Open Task ____
Closed Task ____ Unsure / Gray Area ____
Explain, or justify, fully why you indicated each type of
movement classification above:
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Phase 1 or Position 1 Image
Body Part
Joint Action/Position
Agonist(s) Muscle(s)

Antagonist(s) Muscle(s)
Rationale / Justification / Explanation
Right Shoulder Girdle
Left Shoulder Girdle
Right Elbow / Forearm
Left Elbow / Forearm
Right Wrist / Hand
Left Wrist / Hand

Right Hip
Left Hip
Right Knee
Left Knee
Right Ankle / Foot
Left Ankle / Foot

Body Part

Right Wrist / Hand
Left Wrist / Hand
Right Hip
Left Hip
Right Knee

Left Knee
Right Ankle / Foot
Left Ankle / Foot

Body Part
Right Wrist / Hand

Left Wrist / Hand
Right Hip
Left Hip
Right Knee
Left Knee
Right Ankle / Foot

Left Ankle / Foot
1
5
Company Name- Final Business Plan
First Name Last Name
Strayer University
BUS 599: Strategic Management
Professor Dr. Andrea Banto
January 10, 2021
Company Name- Business Plan
Executive Summary
· Write a one to three (1–2) page executive summary
highlighting key aspects of each section of the business plan.
Do not exceed 2 pages.
· Check out Chapter 4-The Executive Summary and use one of
the two examples provided as a guide (pages 62-66).
· Use subheadings for each section of the executive summary,
just as in the examples provided in the textbook Required
subheadings provided below.
· Once the Executive summary is done, start the Business Plan
on a new page with the headings “Business Plan” and then
include Assignments 1, 2, 3, and written financials from week 8

discussion.
The Company
Mission
Product and Services
Marketing and Sales Strategy
The Competition
Target Market
Management
Operations
Stage of Development
Financials
Funds Sought and Utilization
Business Plan
Company Description and SWOT Analysis
Company Name and Product
· Describe the specific product or service your company will
focus on.
· Provide a brief introduction of the company name.
· Explain the significance of the name of your company
· Be sure to check the feedback provided by the instructor as a
reply to your week 1 discussion post in week 1 discussion

thread and make changes as needed. Check the suggestions
made by other students as well.
Mission Statement
· Write the mission statement (use quotation marks).You would
have created this in week 1 discussion. Be sure to revise per the
feedback provided as a reply to your week 1 discussion post.
Use the Statement of Mission template on pages 72–73 of the
course textbook, Successful Business Plan, to aid your
development. The mission statement should include” who you
are (as a company), what you do (focus on what you sell), and
why you are in business (your purpose).
· Explain the components of the mission statement and the
reasoning for their selection. In this section you will clarify
why the information included in the mission statement is
important and should be included there.
Trends in the industry
· Research, outline and describe the trends in the industry you
are operating in (based on the type of company you selected).
Try to be specific for your chosen category or product or
service.
· Consider the size and growth rate for the industry overall and
for the specific product or service you are focusing on.
· Search the Strayer Online Library, industry associations and
reliable website for recent data.
Strategic position
· Choose one strategic position from the text (page 146-147)
and discuss why you believe this would be the best position for
your chosen company.

· Explain the approach you will use at your company to
implement this strategic position to stand out from similar
products and competition.
Distribution
· Describe the company’s distribution channels. For example,
will you sell your beverage in grocery stores, restaurants, or
sports venues. Are you attempting to sell online or as a
subscription?
· Provide the rationale for your chosen distribution method.
SWOT Analysis
· Insert the SWOT table/matrix (at least 4 bullets in each
category). You created this in week 2 discussion. Be sure to
read the feedback provided by the instructor as a reply to your
post in week 2 discussion thread and adjust as needed.
· Summarize the key learnings from your matrix (the takeaways
from this analysis) in a few paragraphs under the matrix. For
example, you can explain your greatest strengths and how these
can be used to pursue the opportunities you identified or to
mitigate some of the threats. You can also discuss your plans to
minimize some of the weaknesses, etc. Be specific and avoid
generic information.
Strengths
1.
2.
3.

4.
Weaknesses
1.
2.
3.
4.
Opportunities
1.
2.
3.
4.
Threats
1.
2.
3.
4.
Marketing Plan and Sales Strategy
Target Market
· Describe your target market (customers) in demographic terms
(age range, income range, gender education, etc.) as well as the
geographic, lifestyle, psychographic, purchasing patterns and
buying sensitivities description.

· You have addressed this topic in week 3 discussion. Be sure to
check the feedback provided by the instructor as a reply to your
week 3 discussion post in week 3 discussion thread and make
changes as needed. Check the suggestions made by other
students as well.
Market Competition
· Outline your key competitors (at least 3) using the factors
listed on page 125 in your textbook, in the “Assess the
competition” table. Specify the company and product you are
competing with.
· Explain how would you differentiate yourself (your product or
service) from the competitors you outlined.
Value Proposition
· Outline the company’s value proposition (be specific to the
product or service you plan to sell).The value proposition
should be a brief description of how your product or service
solves a problem the customers may have (or provides an
improvement), should list the benefits the customers can expect,
and why customers should buy your product or service instead
of other similar ones on the market. You should also consider
providing some evidence of your claims. The value proposition
tells your customers why should they buy from you.
· Create a marketing slogan/ tagline for your product. You must
determine the message you will want to convey through your
marketing vehicles.
Marketing Vehicles
Note: Include the table you completed in week 4 discussion and
then describe each marketing vehicle in detail under the table.
Marketing Vehicles Table
Marketing Vehicle
Frequency
Cost/Month

Example 1
Social Media: Facebook and Instagram
2–3 times per week
$600 per month
Example 2
TV Stations: Local Station, WTC
1 time per week
$1,000 per month
Example 3
Free Samples
2 events
$500 per month
· Describe each of the marketing tools you plan to use to build
your brand.These are the different methods you will use to
promote your product (social media, website, billboard,
sampling, trade fairs, etc.) Be specific when discussing these.
For example, specify what social media channels you plan to
use or what local Radio or TV stations are you targeting to run
your ads. Specify the approximate cost. Note that you will use a
combination or tactics to reach your target market. The
selection of the marketing vehicles will be based on the target
market you chose. For a list of online marketing tactics, refer to
the worksheet in the text (p. 177 | Online Marketing Tactics).
· Explain why would you use each of these and why you believe
they would be effective.
· You have written about the marketing vehicles in week 4
discussion. Be sure to check the feedback provided by the
instructor as a reply to your week 4 discussion post in week 4
discussion thread and make changes as needed. Check the
suggestions made by other students as well.
· Important! Remember to use the same marketing tools in your

Excel Worksheet as you complete the Marketing Budget.
Operations, Technology, Management, and Social
Responsibility Plan (with Financials)
Operations Plan
· Remember to assign a dollar amount to each operational cost
you find, as you will need these figures for financials document.
· Follow the guidelines provided, as applicable (company of
choice or snack-food)
· Check out Chapter 11- Operations
· You have addressed operations in week 5 discussion. Be sure
to check the feedback provided by the instructor as a reply to
your week 5 discussion post in week 5 discussion thread and
make changes as needed. Check the suggestions made by other
students as well.
Facilities
· Discuss if you will rent or buy the facility in which you will
operate.
· Include the cost of your utilities (You will need to input these
costs under the income statement on the Business Plan
Financials Excel document where you will need to input these
costs)
Production Process/ Description of Operations (if service
company)
· Describe how your business will function to make the product
or deliver the service
· Outline what equipment is needed to run your business
(machine, refrigerators, etc.) including the cost of such
equipment. Clarify if you rent or purchase this equipment. You
will reflect these costs in the Business Plan Financials Excel
document.

· Discuss how you will ensure quality control.
· Discuss the capacity you intend to reach (note that you must
reach sales over 1 million by the end of the second year).
· Discuss your approach to inventory, where the supplies are
coming from, the turnaround time to produce a product or
deliver a service once the customer placed the order.
Research and Development
· Discuss how you will stay abreast of any new development in
the industry
· Discuss any new products or services you have in development
· Discuss who will be in charge of the R&D activity at your
company.
Personnel Needs in Operations
· Clarify how many employees you have in operations and the
key roles. Specify the average pay.
Technology Plan
· Remember to assign a dollar amount for each cost, as
applicable.
· Check out Chapter 12- Technology Plan
· Consider the type of technology your selected company will
use to conduct activities such as managing personnel; taking,
fulfilling, and tracking orders, managing inventory,
communicating with customers and providing customer service,
producing your product or providing your service.

Software needs
· List and briefly describe the software you think you will need
and and approximate cost. Examples: graphic software,
customer relationship management, accounting, inventory,
office, etc.
Hardware Needs
· List and briefly describe the hardware you think you will need
and the approximate cost. Examples: computers, monitors,
servers, routers, tablets, etc.
Telecommunication Needs
· List and briefly describe the telecommunication equipment,
etc. you think you will need and the approximate cost.
Examples: phone, internet, fax, etc.
Personnel Needs
· Discuss who will handle the technology needs at your
company in terms of personnel. Are you going to have an in-
house person, team, or these activities will be outsourced?
Management and Organization Plan
· Remember to include the salary costs associated with the
management personnel you plan to hire.
· Check out Chapter 13- Management and Organization
· You will create a management and organizational plan for
your selected company, expanding on the topics below.
Key Management Employees
· List key management employees and include a brief
description of the relevant responsibilities, experience and
skills for each person. Include the salary.
Advisors

· List any people you plan to use as advisors for the business,
with a brief description of their areas of expertise and how you
expect them to contribute to the business.
Management Hierarchy
· Using the flow charts on p. 248 as a guide, outline your
company’s management hierarchy.
· You must include a chart or diagram in this section!! In
Word, click on Insert option top of the document/ then Smart
art/ then Organizational hierarchy to create your figure.
Social Responsibility Plan
· Check out Chapter 14- Social Responsibility and
Sustainability
· You have addressed this topic in week 6 discussion. Be sure to
check the feedback provided by the instructor as a reply to your
week 6 discussion post in week 6 discussion thread. Check the
suggestions made by other students as well.
· Create a social responsibility plan for your selected company,
expanding on each of the topics below:
Impact on Stakeholders
· Describe the ways in which your company will impact each of
the stakeholders:
employees, customers, suppliers, and the community.
· Consider the benefits you plan to offer to your employees(
healthcare, flexible hours, opportunities for development),
support to your community (sponsored events, classes, charities,
etc.), suppliers and customers (how do you plan to interact with
them, consider your core values; offer quality products, etc.)
Environmental Impact
· Discuss how your company’s activities will affect the
environment. Think of all aspects of your operations.

· Identify the steps you will take to mitigate any negative
impacts and discuss how you will minimize any negative impact
in your operations. Consider energy usage, waste disposal,
recycling, use of recycled materials, etc.
Important!!!:
· Remember to include the completed Business Plan Financials
(Excel document) along with the Word document when you
submit the assignment.
· You will attach the Word document, then the entire Excel
document, and then you click submit.
· You will have two separate documents with your submission
in the same submission.
Summary of the Financials
1.Projected Sales
For the sales projections, indicate how many product or service
lines you have, what these are, and then state the total projected
gross sales for years one and two.
2.Personnel Overview
For the personnel section, state the overall number of
employees first, then how many managers you have. For
each manager, specify the role they have at your company, and
then indicate the key skills and experience that make them
qualified to run your business (one sentence per manager)
3.Funds to Date and Funds you plan to raise
· Provide a list of the funds you already have (loans, money in
the bank, etc.) and the amount for each.
· Provide a list of the funds you are planning to raise from the
investors. You must specify the equity you are planning to give
away in exchange for the funds you plan to raise from investors

(required).
4.Use of Funds
Provide a list of expenses you plan to make (major expenses)
with the funds you plan to raise from the investors. They woul d
want to know what you plan to do with the money.
5.Break-Even Analysis
· The break-even number will clarify how much you need to sell
just to cover your expenses.
· Provide just the average monthly break-even number for years
1 and 2. You will find this information under the break-even
worksheet in the Excel document.
6.Projected Profits
Indicate the projected profits for the first and second year. The
projected profits will indicate when the company will become
profitable and how much these profits are expected to be. You
will find this information in the income statement/ profits.
Sources
· Be sure to cite all your sources.
· Use SWS to format all the references.
· Wikipedia and other similar websites (blogs, opinions) do not
quality as academic resources.
· You can use websites as long as the source is reliable
(company websites, forbes.com, fda.com, census.com, etc.)
· For each reference you must have a corresponding in-text
citation.
Below are examples of references (please delete and replace
with yours).
1. U.S. Environmental Protection Agency. 2016. Causes of
Climate Change.
https://19january2017snapshot.epa.gov/climate-change-

science/causes-climate- change_.html
2. National Aeronautics and Space Administration. 2008.
Graphic: The Relentless Rise of Carbon Dioxide.
https://climate.nasa.gov/climate_resources/24/graphic-the-
relentless-rise-of-carbon-dioxide/
3. Ellie Zolfagharifard. 2014. Tree Roots Act as 'Earth's
Thermostat': Mountain Forest
Growth Has Stabilized the Earth's Climate for Millions of
Years. http://www.dailymail.co.uk/sciencetech/article-
2552933/Tree-roots-act-Earths-
thermostat-Mountain-forest-growth-stabilised-Earths-climate-
millions-years.html
4. Ronnie Cummins. 2013. How Factory Farming Contributes
to Global Warming. https://www.ecowatch.com/how-factory-
farming-contributes-to-global-warming-
1881690535.html
2021 Movement Analysis Assignment Rubric – Dr. Conkle
HPE 304 and PED 512
Criterion
Excellent
No Errors
Average
Poor
Grade
Font
Margins
Printing
Alignment
AUTOMATIC ZERO IF THESE CRITERIA ARE NOT
FOLLOWED

Correct font (TNR)
Correct font size (10)
Correct margins (0.50 – 1.00)
All info printed completely & clearly on each page
ALL Material aligns and is reader-friendly ACROSS (columns
& rows)
Overall Body Orientation
to Target or Destination
28
Indicated correctly
18
08
Classification System #1
28
Indicated correctly
18
08
28
Indicated correctly
18
08
28
Indicated correctly
18
08
Movement Classification Explanation
28
Seems Reasonable / Convincing
18
08

Phase 1
30
Indicated correctly
20
10
30
Indicated correctly
20
10
30
Indicated correctly
20
10
Rationale / Explanation
30
20
10
Phase 2

30
Indicated correctly
20
10
30
Indicated correctly
20
10
30
Indicated correctly
20
10
30
20
10
Phase 3
30
Indicated correctly
20
10

30
Indicated correctly
20
10
30
Indicated correctly
20
10
30
20
10
Automatic ZERO if not completely computer-generated
30% off if assignment submitted late
____ - 120 pts
______ / 400
NOTES:

HPE 304 (Kinesiology) and PED 512 (Biomechanics)Template for the

HPE 304 (Kinesiology) and PED 512 (Biomechanics)Template for the

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