A COMPLETE VIDEO ON PHARMACEUT PHARMACEUTICAL MARKETING MARKETING MANAGEMENT SWOT PESTLE MCKNISKEY ANSOFF PHARMACUETICAL MARKETING MANAG IMAGE BUILDING BRAND BUILDING 7P PRODUCT PROMOTION PRICE PLACE PEOPLE PHYSICAL EVIDENCE CONFLICTS RISK MITIGATION AND ROOT CAUSE SIX SIGMA MARKETING MIX

1. A COMPLETE VIDEO ON
PHARMACEUTICAL MARKETING
By Mr Payaam Vohra
NIPER AIR 11
Gold Medalist in MU
MET AIR 07
ICT MTECH SCORE RANK 01
CUET-PG AIR 01
IIT BHU AIR 08
GPAT AIR 43

2. Subba Rao
Philip Kotler
Google sources

3. CONTENT
1. RISK MITIGATION AND ROOT CAUSE ANALYSIS
2. BRAND AND IMAGE BUILDING
3. SIX SIGMA
4. MARKETING MIX
5. PORTERS 5 FORCES
6. DIFFERENTIATED AND UNDIFFERNTIATED MARKETING
7. PRICING
8. MAKRETING INTERMEDIARIES
9. PSR
10. CONFLICTS
11. PRODUCT PORTFOLIO ANALYSIS
12. PESTLE STRATEGY
13. STP
14. PROMOTION MIX
15. INDUSTRIAL AND CONSUMER BUYING BEHAVIOUS
16. PLC
17. BCG MATRIX

4. Risk mitigation and Root Cause Analysis

5. Brand and Image Building

6. Six Sigma
Lean methodology
PDCA
DMAIC AND DMADV Models

7. 7P(Marketing Mix)

8. Porter 5 forces

9. Differentiated and Undifferentiated

10. Pricing Strategies

11. Pharmaceutical
marketing
channels:

12. Professional
sales
representative
(PSR):

13. Conflicts

14. Product Portfolio Analysis
• Product line

16. STP

17. Consumer vs Industrial Buying Behaviour

18. Promotion Mix

19. PLC

20. BCG matrix