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A COMPLETE VIDEO ON
PHARMACEUTICAL MARKETING
By Mr Payaam Vohra
NIPER AIR 11
Gold Medalist in MU
MET AIR 07
ICT MTECH SCORE RANK 01
CUET-PG AIR 01
IIT BHU AIR 08
GPAT AIR 43
Subba Rao
Philip Kotler
Google sources
CONTENT
1. RISK MITIGATION AND ROOT CAUSE ANALYSIS
2. BRAND AND IMAGE BUILDING
3. SIX SIGMA
4. MARKETING MIX
5. PORTERS 5 FORCES
6. DIFFERENTIATED AND UNDIFFERNTIATED MARKETING
7. PRICING
8. MAKRETING INTERMEDIARIES
9. PSR
10. CONFLICTS
11. PRODUCT PORTFOLIO ANALYSIS
12. PESTLE STRATEGY
13. STP
14. PROMOTION MIX
15. INDUSTRIAL AND CONSUMER BUYING BEHAVIOUS
16. PLC
17. BCG MATRIX
Risk mitigation and Root Cause Analysis
Brand and Image Building
Six Sigma
Lean methodology
PDCA
DMAIC AND DMADV Models
7P(Marketing Mix)
Porter 5 forces
Differentiated and Undifferentiated
Pricing Strategies
Pharmaceutical
marketing
channels:
Professional
sales
representative
(PSR):
Conflicts
Product Portfolio Analysis
• Product line
STP
Consumer vs Industrial Buying Behaviour
Promotion Mix
PLC
BCG matrix

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