Read the complete blog at http://bit.ly/2oHXa5L YouTube is the world’s 2nd largest search engine and 3rd most visited site followed by Google & Facebook! Founded in 2005, YouTube was originally launched as a platform for users to upload and share interesting or educational video content. Since then, YouTube is booming! According to experts foresight 2021 is bound to witness over 1.86 billion active YouTube users. Check the presentation to know more about: How To Do YouTube Marketing: A Success Story What Type Of Video Work Best On YouTube How To Do YouTube Marketing?

1. YOUTUBE MARKETING
For Businesses In 2018
P r e s e n t s
How To Do

2. What’s Inside?
■ How To Do YouTube Marketing: A Success
Story
■ What Type Of Video Work Best On
YouTube
Continued..

3.  6 Steps To Do YouTube Marketing?
 Create Your YouTube Channel
 Create High-Quality Videos
 Upload Videos
 SEO Optimized Description
 Distribute Your Videos
 Analyze your efforts

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5. How To Do YouTube
Marketing: A Success Story
ALS Ice Bucket Challenge
It’s a viral idea created by an NGO to save patients
infected with ALS disease
The basic concept was:
■ Dump a bucket full of ice water
■ Capture it in a format
■ Upload on social media with relevant hashtags (#)

6. Outcome:
posts created on Facebook & Twitter3L+
YouTube was buzzing with celebrity
videos performing the challenge
$115 Million generated through the activity

7. Explainer & Tutorial
Videos
Well-designed How-to
guides always help
Thought Leader
Interviews
Interviews with industry experts
amplifies a company’s credibility
Video Blogs/ Vlogs
Creating quick & attractive
vlogs helps gain more viewers
Customer Testimonial
These videos work best to
gain customer & user trust
Product Demonstrations
These short videos show
benefits of using the products
What Type Of Video Work Best On YouTube
1
2
3
4
5

8. Did you know?
There are approx. 5
billion video views on
YouTube every day!

9. STEPS TO DO
YOUTUBE
MARKETING

10. 1. Create Your YouTube Channel
Follow these simple steps:
1. ‘Sign In’ to YouTube and click on the user
icon on top right.
2. Now click on ‘Create A New Channel’.
3. Enter the relevant details like your business
name, logo and click on ’Create’.
Add an appealing cover image with max
size of 4 MB & customize your channelTip:

11. 2. Create High-Quality Videos
Keep your videos rich in
both content & quality
Create relevant videos using
various online tools like
filmora, pinnacle etc.

12. 3. Upload Videos
Post a short
video that
explains what
your business
caters to
Remember, the
average watch
time of YouTube
video is 2
minutes
Keep it short,
on-point &
high resolution
Ideally, your HD
video can range
from 720p to
1080p

13. 4. SEO Optimized Description
Keep your description
SEO optimized
Add CTA in all your
videos redirect
viewers to website
Add tags and place
them in the right
category

14. 5. Distribute Your Videos
PaidFree
 Social Media
 Inbound
 Medium
Once videos are created & uploaded, distribute them to allow users from different platforms
to view them. Some platforms available are
 Taboola
 Outbrain
 Oneload

15. 6. Analyze Your Efforts
Visit YouTube analytics to check your YouTube marketing performance. Select the time
frame/ custom choose the date range filter

16. Top YouTube analytics
Watch Time
Shows the
estimated total
minutes spent by
your viewers
Traffic Sources
Allows tracking of
platform from which
your visitor landed
Demographics
Tells you the
characteristics of
your viewers
Subscribers
Tells you the number
of subscribers of your
channel

17. about Video Content Marketing: Latest trend of 2018 to market your brand
Know more
Click here

18. Grasp these steps thoroughly & implement it in your
marketing plan to witness a skyrocketing business growth
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