Make In India Startup initiative - Investment opportunity

1. Hitesh Thakkar
Startup Mentor and Advisor
Season - 2
Short Profile
of
Investment Opportunities Avenue

2. Hitesh has total 24 years of experience with
financial institutions and technology vendors. He
has established several business case for ATM,
cards and mobile based transaction processing
systems and delivered technology services in
complex projects within business goals. He has
pioneered several payments initiatives in India
such as first TCP/IP ATM network, first white
label ATM network, first transaction sharing
brown label ATM framework for India, first
Microsoft KINECT based product browser.
He holds Bachelor's degree in Electronics Engineering
from Mumbai University
Independent Consultant (2011)
Technology and business advisory services to self services OEMs and banks to
augment and/or develop new products and services
C-Edge (JV of TCS and State Bank of India) (2010-2011)
ATM Channel Manager
Headed technology team for cards and ATM services delivery for 12 banks and brown
label ATM outsourcing project for 440 ATM deployment
Program Manager
Sun Microsystems (2008-2009)
Established project team and managed PMO/projects for large enterprise customers
in telecom, bank and insurance verticals
HP India (2006-2007)
Electronic document management software system for public sector insurance
company (LIC) including digitization of existing records
Entrepreneur (2004-2006)
iCommerce Networks Pvt ltd
Established business and technology for white label ATM network in India
iGate IMS Limited (2001 – 2004)
Group Project Manager (Electronic Channels)
Consulted to banks and helped to establish electronic channels - publish RFPs, vendor
evaluation. Also managed several technology outsourcing relationship for channels
for ING, Netherland’s India unit
Axis Bank (1997 – 1999)
Senior IT Manager
Managed TANDEM/BASE24 debit card ATM network and SWIFT messaging center
 Strategy > solution for
self services channels
 Vendor management
(RFP, evaluation)
 Project management
 Leverage white space
across channels
 Market research
 Startup Mentor in IT
Automation and
Payments Space
 Self service
transaction platform
design, development
and management
 Devices - ATMs,
kiosks, POS and
mobile
 Middleware integration
 E-Commerce
 Cloud computing
Selection of Relevant Experience
Functional Expertise Industry Expertise
Profile
Profile – Hitesh Thakkar

3. Brief Overview of Solution Offering, Market Prospect
ATM Site Infrastructure
Profile 1

4. Company Profile
• Private Limited Company started in Jan 2016.
• Presently operated with Two Directors
• Younger Director with MBA with less than two years work
experience in UK.
• Director with seasoned experience of Industry has profile
as below.
Work experience:
• 25+ Years of Experience in Knock down industrial design of
global as well as local retail brands.
• Expertise in enhancing retail brands.
• Developed more than 15 brand promotion accessories.
• Last Six months, developed ATM site infrastructure product
using unique design and material.

5. Present Challenges of ATM Site
Commissioning
• Depleting margins due to competition in ATM
outsourcing space.
• New ATMs deployed next to seasoned ATM to
increase brand visibility.
• Decommission > Shifting > Re-deployment of ATM
(DSR) lifecycle is presently expansive but, such
incidents have increased due to competition. Typical
DSR cycle is 4 to 6 weeks but with 30% reusability (ATM and Network).
• Presently, Longer DSR lifecycle results in loss
attributed to LONGER FOOT HOLD TIME
(Time taken to reach the peak transaction at new site typical 5 to 7 weeks time).

6. Solution Development
Pre Pre Prepared for as per Standard bank’s specificationsPre-Fabricated Knock down Panels - Pre Prepared for as per Standard bank’s specifications
Each Panel with 0.5 mm MS Sheet Dual side coated and Filled with 50 to 70 mm width of
HTP Foam Filled Concrete
Each Panel with 0.5 mm MS Sheet Dual side coated and Filled with 50 to 70 mm width of
HTP Foam Filled Concrete
HTP Foam Filled concrete with special characteristics of temperature insulation, Light
Weight and load bearing capacity of 150 to 200 KG
HTP Foam Filled concrete with special characteristics of temperature insulation, Light
Weight and load bearing capacity of 150 to 200 KG
In-Door ATM Sites
•Typical Shop of 10’ * 10’ can be
constructed in 48 hours.
•90% to 100% Reusability
•Typical 4’*4’ or 6’*6’ experience
area.
•Low Energy Cost (LED, Industrial Fan,
HTP foam filled)
•PVC or Wooden Flooring
•All attributes as per bank’s specs
Out-Door ATM Sites
•Typical Cabin of 10’ * 10’ can be
constructed in 48 hours on RCC base.
•90% to 100% Reusability
•Typical 4’*4’ or 6’*6’ experience
area.
•Low Energy Cost (LED, Industrial Fan,
HTP foam filled)
•PVC or Wooden Flooring
•All attributes as per bank’s specs

7. Business Benefits
Reduced Site
Construction
Time
Presently
Typical time 2 to
4 weeks and
labor intensive
24 to 48 hours
with less labor
Highest
Reusability
No Major
modification in
present site
All panels can
be knock down
and transported
Quick
Deconstruct
and transport
Entire Site can
be transported
with ATM
Same Time and
Labor as
Construction
Cost is less due to Three Benefits – Less Time, Less Labor and 90 to 100% ReusableCost is less due to Three Benefits – Less Time, Less Labor and 90 to 100% Reusable
DSR Time reduced from 4 to 6 weeks to 1 week assume 4 to 5 days for transportDSR Time reduced from 4 to 6 weeks to 1 week assume 4 to 5 days for transport

8. Go To Market Short Map
1. Company has unique advantage of being Niche offering of products
which delivers cost and operational advantages compared to
existing ATM site preparation methodology and materials.
2. Company has carried out required testing for the materials and build
prototypes with various ATM site configurations at China supplier’s
factory.
3. Company has shared the concept and advantages with several
existing white label and brown label ATM outsourcing companies
and have in principle consensus from 4 to 5 of them to deploy 2 or
more sites on pilot once production capability is achieved.
4. Once initial funding is available for the above, further orders are
expected from other players.

9. Overall Market Size
ATM Outsourcing
Companies
• There are 10 to 12
major vendors in
Brown label.
• Total ATMs @ March
2016 – 2,70,000.
• Existing DSR rate of 2%
per annum will be 5400
sites.
• Around 500 ATMs per
month as New Sites.
White Label ATMs
• Total 6 players with
White Label ATM
licensees.
• Total 80,000 to
1,000,000 White label
ATMs in next 2 to 3
years
Jan Dhan Yojana, DBT @
Rural level
• More than 160 million
Aadhar registration
• Most of DBT (Direct
Benefit Transfer) is in
rural area.
• Demand for
deployment of ATMs
highest in rural areas.
• ATM site construct cost
, DSR issues can be
arrested easily.

10. Looking Forward
• Company’s Fund Requirement For Stage 1 - INR 25 to 30 lacs
• Company aims to complete pilots with 4 to 5 ATM outsourcing companies in the
next 2 to 3 months.
TeamBuilding
Company
Progress
Week 1 Week 2-3-4 Week 5-6 Week 7-8
Hire Faricators
and Technicians Ramp Up team andRamp Up team and
engage local
partners
Place MoQ
Supplier
Place MoQ
order with
Supplier
Air Shipment
For First Order
Air Shipment
For First Order
Personalized asPersonalized as
per branding
7
CommissionCommission
Sites
Technical and
Process Training
Field Site Survey &Field Site Survey &
Pre build Design
Gather Field DataGather Field Data
Enhance Design
Initial Funding
Ramp-up Sales
and Marketing
Week 9 >>>
Funding For Ramp up

11. Thanks for Your Interest
Hitesh Thakkar
Hitesh.url@gmail.com
+91 – 98196 21603