Anima group showcase, esport company, a platform for esport players. Welcome to future.

1. ANIMA
SHOWCASE

2. E-SPORTS IS…

3. 300MLN
WORLD
E-SPORTS
AUDIENCE
$1BLN
E-SPORTS
MARKET
SIZE 2017F
Esports is already followed by millions of people
worldwide

4. E-sports audience has grown significantly over
the last years and seems unstoppable!

5. 4+ MLN
RUNET
E-SPORTS
AUDIENCE
$100MLN
USM GROUP
INVESTMENTS IN
CIS E-SPORTS
Today e-sports in CIS region has become an area
of interest for TOP-ranked investors

6. 16-35Y.O.
CORE
AUDIENCE
90%MALE
E-sports is a best way to reach the most active
and engaging audience of computer gamers

7. INSIGHT

8. Every gamer dreams of a day, when he
could drop any kind of job and focus just
on gaming… Or at least make money
within gaming industry.
There are a lot of examples already: pro-players with salaries and prize
moneys, casters with stream revenues, pretty cosplayers with
donations and crowdfunding projects etc. etc. etc.
Is there a way for every gamer to get on board and make living out of
gaming? Not yet. But the solution is already here. It’s name is ANIMA.

9. ANIMA GROUP

10. CROWDSOURCING
E-SPORTS
ORGANIZATION

11. MISSION
Give everybody a chance to find
himself in a new world – the world of
gaming!

12. GOAL
Educate gamers to help them master new
skills, try different roles, find a job or
launch their own projects.

13. PHILOSOPHY
We believe that every gamer in the world
can turn his passion for gaming into a
source of income. ANIMA brings this dream
to life!

14. HOW IT
WORKS?

15. PRO-TEAMS
VIDEO
STUDIO
EVENT
ORGANIZER
MARKETING
AGENCY
GAMING
PROFESSIONS
ACADEMY START-UP
HUB

16. GAMING
EDUCATIONAL
PLATFORM

17. GAMER
register
EDUCATIONAL
ONLINE PLATFORM
choose
course
ANIMA
PROFESSIONS
Study & perform
tasks 4 ANIMA
Complete education &
join ANIMA / find a job
ANIMA
INTERNSHIP ANIMA GROUP

18. ANIMA UNITS

19. EDUCATION
ANIMA ACADEMY

20. LECTURES &
COURSES
ONLINE STUDY
PLATFORM
HR SERVICES
Anima Academy is a cornerstone of the organization – it
attracts and grows tomorrow’s gaming professionals

21. E-SPORT CLUB
ANIMA UNITY

22. AMATEUR 2 PRO
E-SPORTS
ORGANIZATION

23. Anima Unity gives every gamer a real chance to
become a professional player within a real team
ANIMA OPEN
TOURNAMENTS
BEST AMATEURS
GET CONTRACTS
UPGRADE TO
PRO-LEVEL

24. Today Anima Unity provides a bridge between amateur and
pro-scene for DOTA2 players. More titles to come!
10+
TEAMS
… and counting

25. Anima Unity is a place to become…
pro-player
newsmakerteam manager
coach SMM Manager
video maker

26. MARKETING
ANIMA AGENCY

27. START-UP
SERVICES
MARKETING
SERVICES
CONSULTING &
TRAININGS
E-SPORTS MARKETING & CONSULTING AGENCY

28. Anima Agency is a place to become an e-sports marketing
professional:
marketing manager
copywriter
SMM manager
account manager designer
sales specialist

29. VIDEO PRODUCTION
ANIMA STUDIO

30. ONLINE GAMING
CHANNEL
CONTENT
PRODUCTION UNIT
VIDEO
PRODUCTION
OUTSOURCE
Gaming&e-sports video studio for professional &
newcomers

31. Anima Agency is a place to become an e-sports marketing
professional:
Video editor
operator
commentator
streamer caster
newsmaker

32. TOURNAMENTS
ANIMA EVENTS

33. PUBSTOMPS TOURNAMENTS OFFLINE EVENTS
Anima Events is an amateur gaming tournaments
and other events organizer

34. Anima Events is a place to try yourself in different e-sports
event organizers and producing roles:
Event manager
operator
commentator
streamer caster
newsmaker
Technical specialist

35. EXPERTISE
ANIMA CASES

36. ANIMA
UNITY
5ONLINE
TOURNAMENTS
1000
CIS TEAMS

37. ANIMA
EVENTS
TI6 PUBSTOMP
240
EVENT VISITORS

38. ANIMA
EDUCATION
5
OFFLINE
EDUCATIONAL
EVENTS
500+OFFLINE VISITORS

39. BUDGETS
BUSINESS MODEL

40. TEAM
Sponsorship
Players transfer
Team sales
STUDIO
Sponsorship
Stream/YT revenues
Promo campaigns
EDUCATION
Lectures
MOOCs
Recruitment
AGENCY
Media sales
Promo campaigns
Production outsourcing
EVENTS
Sponsorship
Promo campaigns
Ticket sales

41. ANIMA GROUP SETUP BUDGET
TITLE SPT OCT NOV DEC JAN FEB TOTAL
OUTCOME MONTHLY 53550 27500 29200 31400 28400 28400 198450
Anima Unity 17450 12400 16100 18300 18300 18300 100850
Anima Studio 19300 1300 1300 1300 1300 1300 25800
Anima EVENTS 3000 7000 5000 5000 2000 2000 24000
Anima Agency 10600 4600 4600 4600 4600 4600 33600
ANIMA
HR&LECTURES
3200 2200 2200 2200 2200 2200 14200

42. ANIMA GROUP TEAM

43. GLEB ALYOKHIN
MARKETING DIRECTOR & FOUNDER
Gamer with 25 years of PC gaming
experience, public speaker, first marketing
director at Natus Vincere — one of the best
e-sports teams ever in the world. Combine
passion for games with professional and
creative skills.
Anima team unites gaming professionals with solid experience in
a wide range of business spheres
PAVEL KOVALENKO
CEO & FOUNDER
Gaming industry entrepreneur with
7 years of experience in e-sports and
games of skill spheres. Founder and
CEO of a new generation e-sports
organization Anima Unity.

44. CONTACTS
GLEB ALYOKHIN
Marketing Director
ga@animaunity.com
+380963532698
PAVEL KOVALENKO
CEO
PavloK@animaunity.com
+380638565062

45. WELCOME TO THE
FUTURE!;)