Use this Slideshare to talk with children and adolescents about the importance of good character. Good moral character refers to personal qualities that are shared by most people, that influence our decisions to engage in right or wrong behavior. There are certain characteristics that most of us agree are qualities we need to succeed. Character matters at home, in the classroom, on the job, and in the community. Character matters because we want people to like us, trust us, and give us an opportunity to succeed.