1. MAIP 2014: TEAM 4RONT RUNNERS
Grace Abe
Cameron Alison
Jimena Bernales
Luis Castillo
Stephanie Corona
Kristina Drake
Liz Lin
Paula Porshe
Charlie Quiroz
Phil Rosario
LIVE OUT LOUD
4. PRIMARY
RESEARCH
Conducted
in-person
interviews of
friends and at
the NYC Pride
Festival.
Gained insights on the
process of “coming out”.
“Coming out” isn’t a one step
maneuver, but is a
life-long process.
One of the most important
results of “coming
out” is the new community of
friends you develop
and grow with.
5. SECONDARY
RESEARCH Those in the LGBT
community are
technology
leaders, who are more
likely to be considered
tech “Wizards”.
LGBT men and women
are 33% and 22% more
like than their
heterosexual
counterparts to have
redeemed mobile-based
coupons.
Important to reach these
digital thought-leaders
in the social spaces they
use the most.
6. Instead of building support from the ground up, let’s
hit the ground running.
By partnering with an established community event
that shares our values, we can organically connect
with a wider audience with less startup cost.
7. The Big Idea
THE BIG IDEA
Creating a partnership with The Color Run for an event supporting and celebrating Live Out Loud and the
LGBT community. We can build an engaging social media campaign for both new and existing supporters
around #JourneyinCOLOR, inspiring them to share positive and motivational moments of their own in the
week leading up to, during and after the color run.
12. LGBT Color Run TrailBlazers
THE COLOR RUN, LIVE OUT LOUD, and INSTAGRAM : positive,
celebratory, inspiring
Event Opportunity:
Showcase LOL speakers and stories
Distribute program information
The ultimate WOM tool: MERCHANDISE!
WHY IT
WORKS
