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Reserve Plan in Punta del Este
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![APPLICATION FORM<br />Award Category: Best Category Platform Executions<br />Program / Project: Reserve Plan in Punta del Este<br />Name (Group or individual): Juan Pablo Martorell, Paula Fajardo, Pablo López, Pablo Licio.<br />Market / Cluster:PUB / Uruguay<br />Context: Punta del Este unique momentum: has turned into one of the top destinations in Southamerica.Luxury consumption experiencing a big momentum – i.e.: Luxury cars category (Audi, Mercedes & BMW) is growing +30% avg YTD10 vs LY (Audi itself +84%!)Aligned to new trend of an increasing show off in UY caused by economy stabilization and an increasing purchasing power.<br />,[object Object]](https://image.slidesharecdn.com/lacawardsapplicationform-jan2011-110121115456-phpapp01/85/Reserve-Plan-in-Punta-del-Este-1-320.jpg)
