Assignment 2. Task 1

1. The impact of technology
in our lives
Paula C. Blázquez Rossbach 7680441

2. Introduction
Brief timeline of the Internet
 The Internet itself was created for military purposes during the Cold War.
 In 1971 the e-mail was invented. This became one of the most important internet
communications.
 In 1989 the World Wide Web was created and this changed people’s lifestyle.
History of the Internet Timeline (Ventcube, 3rd December 2019)

3. The creation of the WWW
 Sir Tim Berners invented the World Wide Web.
 The “Dotcom” bubble burst in 2000 causing many
companies to lose more than 50% of their stocks.
Companies like Amazon, eBay have survived the
bubble.
 Myspace was founded in 2004. This social media
platform changed how people interact.
 By the end of 2019, Facebook had 2.5 billion
monthly active users.
Timeline of the WWW (Reman, Soloadsagencypackages, 9th February
2020)

4. Access to internet
2000 2015*
 From 2000 to 2015, there’s been a big difference in how we access the internet. Mobiles made a significant change,
especially in developing countries where broadband internet is not as present and easy to access.
 “In 2019, the number of internet users worldwide was 4.13 billion, up from 3.92 billion the previous year.” J. Clement,
January 2020. China is the country with most internet users.
 Singapore has the fastest fixed Internet connection (study made in January 2019), while, Venezuela has the slowest fixed
Internet connection.
Access to the internet from 2000-2015, Developed/Developing countries (Jacob Davidson, Money.com26th May, 2015)

5. The digital devices
45.29%/47.02% 2.7%/3.87% 52.02%/49.11%
 This percentage is indicating what is the market share worldwide, on white January 2020, and red
for January 2019. It shows that tablets are decreasing and by many reports, we came to the
conclusion that the retired age (+65) are more likely to buy tablets while the range between 18-50
prefers smartphones.
 5.112 billion people are unique mobile users (report made in January 2019)
 A survey conducted by the Bank of America showed that 91% said that their smartphone is very
important.
 Although the extremely fast increase of smartphones, the laptop still is the major tool we use for
work.

6. The customers search behaviour
 34% of people in the UK are using a smartphone to make purchases, there is a 12% that use a home
assistant (voice recognition) and 11% use their smartwatches to shop online EPiServer.
 “89% of customers begin their buying process with a search engine” Fleishman-Hillard, 6th September
2017.
 Google has the highest market share, 87.5%, leading search engines in the UK, the second one is Bing
holding with an 8.82% of the market share. Amazon, although is not a search engine, is where many
customers start looking for products.
 Youtube it’s the most important video search engine, owned by Google.
 Facebook over the years has become the SE for local business, with 600 million business search every day.
How people search in the internet 2018 (Social4retail, Modern Technolab, 16 Feb, 2020)

7. What customers buy online
 1.8 billion people worldwide buy online, Statista, 2018
 Retail it’s the most popular online shopping category
worldwide, with 57% of global worldwide internet users.
 Travel and holiday accommodation is the second most
online shopping for either women and men.
 Computer and technologies are the goods that men buy
the most online.
 Medicines are the least that customers buy online.
Shopping online (Graphs.net, Catharine, 28, Nov, 2019)

8. Online video consumption
 1.9 billion people use YouTube. YouTube, 19
February, 2020.
 Social video generates 1200% more shares
than texts or pictures. G2 Crowd, 19 Feb 2020.
 TikTok has 500 million active users
worldwide. (Datareportal, 2019). Most of their
users come are from the Gen Z (born
between 1996-2010).
 64% of consumers purchase after
watching branded social videos. Tubular
Insights, 19 Feb 2020.
 A website is 53 times more likely to reach
the front page of Google if it includes
video. Insivia, 19th Feb 2020.
Global online video consumption (Bizcommunity, 23rd August, 2018).

9. Consumer trends
Statistics made
For the UK
Daily use of
internet
Internet at
home
Smartphones Online
Shopping
2015 78% 86% 74% (age 30-60) 76%
2016 82% 89% 70% (age 25-60) 77%
2017 88% 90% 73% (age 25-60) 77%
2018 89% 90% 78% (age 25-60) 78%
2019 95% (age 16-44) 93% 84% (age 25-60) 82%
 In 2016, 29% of adults watched videos in streaming (YouTube, Vimeo).
 In 2017, 39% of the elderly population (>65) used a tablet to access the Internet, in 2018 went up
to 42%.
 96% of the age between (16-24) had a smartphone in 2015, 29% over 65 years old had a
smartphone.
 21% of the people on the UK own a smart Tv and access to the Internet from there.
 The most popular online purchase since the online shopping it’s been clothing. Growing every
year. The elderly people have grown from 48% to 54% in 2019.

10. Consumer trends
 In this graphic, we see
that the smartphone is
the most popular device
in almost every range of
age.
 The Tablet became
popular between the
elderly population in the
UK.
 The desktop computer
has slowed down on the
Market share, and laptop
took over due to the
flexibility and WIFI spots
becoming more popular
worldwide.
Devices used to access the internet (Office for National Stadistics, Cecil Prescott, 7th August, 2018).

11. Consumer Trends
Online purchases both pictures (Office for National Statistics, Cecil Prescott, 7th August 2018 and 12rh August 2019).
 The comparison between 2018 and 2019, we can see that clothes grow and it’s been always the most popular
group in online shopping.
 The clearest change is that elderly people are buying online much more than they used to do. Due to the easiest
and safest ways to do it.

12. Summary
 Since the creation of the WWW (World Wide Web) many aspects of our lives have changed. I would
say, the way we communicate with each other is one of the most important. Now we live connected
with the world, we have access to information and people in general 24 hours a day, but 9 million
people struggle to make social connections (Independent, Sabrina Barr, 26th November 2018).
 The way we purchased has changed as well, 82% of the UK has purchased at least once a month
online. That affects the high street shops as the local shops. Ikea, the Swedish furniture store will close
one of their stores because of the change in customer behaviour shopping more online than in the
physic store.
 How we consumed TV and movies is indeed one of the revolutionary changes in our society, first came
YouTube as a way to express yourself and your knowledge on the Internet. Now we have Netflix,
Amazon Prime Video and others that offer us content when and where we want, for a monthly
subscription, of course. The streaming TV services are very popular between the 16 to 34-years olds.
 My conclusion is that, we a consuming society that it’s very demanding, we are used to having the
products that we purchased online the next day in our door, the video that we want to watch on the
tube without waiting, the website that we are checking has to download in 3 seconds or we won’t
check it anymore.
In my opinion, we became impatient and we don’t know how to appreciate the time and our human interactions,
we forgot how to talk to a stranger because we have more important things on our smartphone. I would say that
our most important part of our body is our smartphone.

13. References
 https://ventcube.com/history-of-the-internet-timeline/
 http://soloadsagencypackages.blogspot.com/2017/05/internet-marketing-history-timeline.html
 https://sites.cs.ucsb.edu/~almeroth/classes/F04.176A/homework1_good_papers/Alaa-Gharbawi.html
 https://ourworldindata.org/internet
 https://harbott.com/visual-timeline-of-internet-milestones-bad95e6df2de
 https://webfoundation.org/impact/
 https://en.wikipedia.org/wiki/Global_Internet_usage
 https://ourworldindata.org/internet
 https://www.investopedia.com/terms/d/dotcom-bubble.asp
 https://saucelabs.com/blog/how-smartphones-and-mobile-internet-have-changed-our-lives
 https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
 https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s04-04-how-do-people-access-the-inter.html
 https://www.statista.com/statistics/273018/number-of-internet-users-worldwide/
 https://thenextweb.com/contributors/2019/01/30/digital-trends-2019-every-single-stat-you-need-to-know-about-the-internet/
 https://www.articlecube.com/your-child-experiencing-phone-addiction
 https://t2conline.com/impact-of-technology-on-our-lives/

14. References
 how-many-phones-are-in-the-world
 https://statcounter.com/how-it-works/
 https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet/worldwide
 https://www.social4retail.com/how-people-search-the-internet-2018-infographic.html
 https://internetretailing.net/industry/industry/uk-leads-the-world-in-online-shopping-with-over-a-third-of-consumers-
buying-online-multiple-times-a-week-20060
 https://www.statista.com/statistics/280269/market-share-held-by-search-engines-in-the-united-kingdom/
 https://graphs.net/men-vs-women-online-shopping-habits.html
 https://www.searchenginewatch.com/2019/02/11/facebook-local-search-engine/
 https://ecommercenews.eu/this-is-how-uk-consumers-shopped-online-in-2018/
 https://www.wordbank.com/uk/blog/uk-consumer-behaviour/
 https://optinmonster.com/online-shopping-statistics/
 https://www.insivia.com/28-video-stats-2018/
 https://www.bizcommunity.com/Article/196/19/180986.html
 https://www.oberlo.co.uk/blog/video-marketing-statistics
 https://www.ons.gov.uk/peoplepopulationandcommunity/householdcharacteristics/homeinternetandsocialmediausage/bullet
ins/internetaccesshouseholdsandindividuals/previousReleases
 https://www.independent.co.uk/life-style/health-and-families/loneliness-adults-fear-isolation-social-connections-uk-red-
cross-survey-a8652061.html
 https://www.bbc.co.uk/news/business-51369413