10. simplifyy
$5M founder funding
700 units
First to disrupt the apartment
industry by replacing property
management - covering people,
software, and services - in one flat
price that increases NOI, guaranteed!
….But before we begin… I want to share our origin story so there is some context:
Meets 2nd basic human need
Lack of Innovation
The lack of innovation manifests in this ecosystem…wide gap between the two sides…and neither one actually helps increase NOI
Leasing
Resident Retention
Maintenance
Accounting
Risk Management
Forecasting
CAN’T RELY ON HISTORICAL RENT GROWTH AND COLLECTIONS
SOLUTION - The first and only…we handle it better, faster, smarter than property management
We built a traditional property management company to manage our multifamily
I became fed up with traditional property management
Searched for a better way…but it didn’t exist…
So I left my family company with $6M, and invested $2M to found Simplifyy
Chris – Sprint, Location Labs/Avast, Symantec
Vance – turned down Amazon senior role
Sara – multifamily, 17,000 homes
Mike - Tarsus
Who we are
What we do
Story behind creating the company
Simplifyy eliminates the waste in apartment management found in two main categories: 1) Office payroll out of a clubhouse; 2) Industry software and services.
We cover the CONTROLLABLE costs found on a typical P&L in one flat price
Reduced cost to lease by half
Reduce RESIDENT RETENTION COSTS BY half
Introduced Accountability
Reduced finance and accounting costs by 1/3
Coming in 2021…
We handle everything your property management does, better, smarter, faster.
Growth plan –
Large owners
RET Ventures
Property Management companies
$2.5M raise = 10% equity ($25M valuation)
Valuation – 10-30x revenue
Data play – insurance, lenders, investors, appraisals, inspectors, PCA; renter & owners
Opportunity to diversify into tech with high multiples in a discipline you understand