1. The Science of Start
Session 5: Revenue streams
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scientific business strategy

3. What do you need to
learn this week?
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scientific business strategy

4. What revenues streams
will the business use to
generate cash?
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scientific business strategy

5. What is the optimum
pricing point for each
revenue stream?
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scientific business strategy

6. What are the different ways to make money?

7. 1
Asset sale
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scientific business strategy

8. Things

9. Vehicles

10. Buildings

11. 2
Usage fee
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scientific business strategy

12. Telephone bill

13. Room rental

14. 3
Subscription fees
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scientific business strategy

15. Experienced Employees

16. Medical aid fees

17. 4
Lending/
Renting/
Leasing
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scientific business strategy

18. Property rental

19. Car rental

20. 5
Licensing
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scientific business strategy

21. Cartoon licensing

22. Brand licensing

23. Process licensing

24. Patent licensing

25. 6
Brokerage fees
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scientific business strategy

26. Real estate agents

27. The barter baron & Rusting Mazda’s

28. 7
Advertising
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scientific business strategy

29. Advertising revenue

30. Advertising fees

31. 8
Service fee
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scientific business strategy

32. Once off fee

33. Coaches

34. 9
Interest & investments
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scientific business strategy

35. Banks

36. Pick n’ Pay

37.  Asset sale
 Usage fee
 Subscription fee
 Lending/leasing/renting
 Licensing
 Brokerage fees
 Advertising
 Service fees
 Interest and investment
Different types of revenue streams

38. Questions
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scientific business strategy

39. In groups of 3 – 4 brainstorm times:
* You are a consulting team
* The CEO of Coke Enterprises has asked you to:
* Come up with as many ways as possible to generate a
revenue from the coca cola brand
* Use the categories of revenue types to guide your
thinking
* Choose the best revenue stream idea to pitch to the
class
* Time: 10 minutes
How many different channels can you think of?

40.  Asset sale
 Usage fee
 Subscription fee
 Lending/leasing/renting
 Licensing
 Brokerage fees
 Advertising
 Service fees
 Interest and investment
Consulting job for Coke

41.  What revenue streams are the most profitable?
 Is predictability of the revenue stream important?
 How important is repeated revenue streams?
 Diversified vs. Single revenue stream?
 How important is timing of the revenue stream payment ?
 What are our customers really willing to pay for?
 What revenue streams capture the customers full
willingness to pay?
How many different channels can you think of?

42. In groups of 3 – 4 brainstorm times:
* For each group members business:
* Come up with as many ways as possible to generate a
revenue
* Rate each revenue type in terms of customer
preference and your preference
* Let the class know if you are planning on testing a
new revenue stream
* Time: 20 minutes
How many different channels can you think of?