YouTube releases a new video premiere feature which is now available to all YouTube channels. The new feature allows users to "Build the hype around your next video release" with all of the interactive features included live streaming. To help new users learn about how to leverage the new video premiere feature the StreamGeeks have released a free video marketing strategy guide today. The video below outlines what you need to know about the latest YouTube Video Premiere features.
2. What is a YouTube
Video Premiere?
YouTube Video Premiers are a new
feature for uploading videos to
YouTube and having them display live
to an online audience.
This feature is also available on
Facebook and Twitch.
3. How does it work
The YouTube Premiere feature is a
simple scheduling check box in the
video upload area.
You only need to check the premiere
toggle and select the time you want
your video to premiere to your
audience.
4. Benefits of YouTube Video Premieres
1. Build up excitement for upcoming
video release
2. Chat live with your Audience
3. Video remains on your channel
4. URL stays the same
5. Chat Replay is available
5. Who should use a Premiere?
1. Brands: New Product Launches
2. Corporate: Training Videos
3. Video Production: New Video Releases
4. Small Business: Webinars/Promotional
5. Film/Cinema: New Age Premiere’s
6.
7.
8. YouTube Premier Strategy #1 - Pump & Dump
Strategy #1 leverages live
streaming to front load the
excitement for an upcoming
premiere. Use the ability to live
stream and leverage real-time
engagement to build up
excitement for an upcoming
release.
9. Strategy #1 Benefits
1. Builds up an active
audience to deliver to your
video premiere
2. Provides essential algorithm
data with positive “kick off”
video views/watch time
ect…
3. Creates a direct
creator/brand relationship
with viewers online before
an upcoming release
10. Strategy #2 - The Classic Q&A
The value of a question and
answer session with an
audience can be enhanced with
the excitement of the YouTube
Video Premiere. This is a great
way to make the release of a
new product or training video
more fun and effective with the
live chat room collaboration
areas.
11. Strategy #2 Benefits
1. Great chance to host a Q&A
session and provide
additional insight to viewers
2. Also amazing chance for
creators and brands to get
viewer feedback on their
work
3. Opportunity to host
exclusive Q&A session for
your most interested
audience members
12. Strategy #3 - The Hybrid
Use Strategy #1 and #2 in a
combination that works for you.
Maybe your live “Pre-Show”
happens on Instagram.
Maybe your post show is done
exclusively on Twitch?
Find a way to mix these
strategies to fit your business
13. Saving the valuable chatroom data!
At this time YouTube does not provide an chat room data export feature.
There are various live streaming software applications such as Wirecast, vMix,
Livestream Studio and Tricasters which have integrations with YouTube and
Facebook Live.
Using a software like this is the best way to capture the chatrooms for future use.