Getting your on-boarding right is one of the hardest, but highest impact pieces of your business, because this is quite literally your product's first impression. Rob Walling, Founder of Drip, in his presentation at Price Intelligently's SaaSFest 2016 walks us through how Drip's on-boarding evolved rapidly to properly increase conversion substantially.

1. How to Double Your Trial-to-
Paid Conversion Rate With
Onboarding

2. WIIFY?
• How to create killer
onboarding without any code
• Your single biggest win when
it comes to onboarding
• How we built our (highly
effective) onboarding in 2 days

4. “Software Business Stuff”

6. Setting the Stage

13. Onboarding 1.0

14. Onboarding v1
Onboarding v2

15. Onboarding 2.0

16. MPA
Minimum
Path
to Awesome

17. Two Step MPA

19. Our approach
• Determine a user’s MPA
• Guide new users through it in-app
• Do it again via email
• Offer to do it for them (“concierge”)

21. Concierge

22. Blueprints

26. Our approach
• Determine a user’s MPA
• Guide new users through it in-app
• Do it again via email
• Offer to do it for them (“concierge”)

27. 50-60%

28. Intermission

30. Onboarding 3.0

38. And then…

40. Launch
Public
Teaser
??!!

41. Onboarding 4.0

46. What was consistent for all versions
• Determine the MPA
• Guide new users through it in-app
• Do it again via email
• Offer to do it for them (“concierge”)

47. @robwalling