Pathway is a content marketing tool that enables companies to convert clicks on employer brand content into new candidates and talent. It allows companies to share content across social networks and tracks how users engage with that content. Pathway provides landing pages for content links and uses pixels to map clicks from those pages to career sites and talent communities. It can track metrics like content sharing and clicks, traffic to landing pages and destination sites, and social media follows generated from shared content.

1. ©2014 QUEsocial
QUEsocial PATHWAY
Converting ALL employer brand content
marketing into new candidates and talent
Brandon Hall Excellence in Technology Awards
2015

2. ©2015 QUEsocial
1) Admin shares content from QUEsocial
1. Choose image to share
2. Tailor message for each
social network
3. Schedule
4. Choose which groups to
send content to
5. Select Pathway

3. ©2015 QUEsocial
2) User receives content via
email or SMS, edits message
and chooses which social
networks to share to
3) Recruiter connection
clicks on link
4) Reader is taken to a
landing page before
they see the content

4. ©2015 QUEsocial
Third–Party
Content
Traffic
to
Employer
Brand
Proper7es
Pathway enables companies convert clicks on ALL
content into traffic to employer brand properties
Employer
Brand
Message

5. ©2015 QUEsocial
Embedded pixel on Pathway
landing page maps to Careers
Page / Talent Community
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Pathway tracks applications, new Talent Community members
and social followers resulting from content marketing

6. ©2015 QUEsocial
WHAT PATHWAY TRACKS…
• Which content is shared, by which user, and to which
social networks
• Number of times each content is clicked (click through)
• Traffic from content to landing page
• Drop-off from landing page
• Traffic from Landing page to:
o Careers site
o Talent Community
o Social Properties
o Source content
• Number of social media Likes & Follows generated from
Pathway
• Conversion from Pathway to Talent Community or
Applicant via tracking pixel