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Group:13
Decoding of Business
Hindustan Computers Limited Technologies
HINDUSTAN COMPUTERS LIMITED
Formerly : HINDUSTAN COMPUTERS LIMITED
Type : Public
Tagline : “Technology that Touches Lives”
Founded : 11 August 1976
Traded as :NSE “HCLTECH”
: BSE “532281”
Services : Software
Business Logo :
Founder : Shiv Nadar
Headquarters : Noida Uttar Pradesh India
Area served : Worldwide
: More than 50 countries
CEO : C Vijayakumar
Chairperson : Roshni Nadar Malhotra
Guiding principle
Vision:
“ Together we create the enterprises of tomorrow”
Mission:
“ To provide the world class information technology solution and
services to enable over customer to serve their customers better”
INDUSTRIES
HCL HCL HCL
INFORMATION CONSULTING HEALTH care
TECHNOLOGY
PRODUCTS
Computer
Laptop
Projector
Printer
Scanner
Medical equipment's
seRvices
Applications Services and Systems Integrations
BPO/Business Services:
Engineering and R&D Services
Infrastructure Management Services
IoT Works
services
DRYiCE
Digital & Analytics and e-publishing
Cybersecurity and GRC Services
Financial Risk & Compliance Solutions
ECONOMIC CONTEXT
 3rd largest IT company
 Top 20 publicly traded company
 Market capital $ 50 billion
 Revenue per annum $ 10 billion
 Net income $1.5 billon
Time Line
➢Function focused Technical specifications
➢Spontaneous buyers because of
➢Methodology
➢Older tech enthusiasts
CUSTOMER SEGMENTS
Ease of use
Income
Age
Occupation
Advertisement
Availability
Exploring new technology
Easy to use at older age
ROLE OF GOVERNMENT
➥Tamil Nadu government to set up disaster
management data analytics.
➢Alliances and partnership :
➢Working hand in hand to increase quality of 35 primary and upper primary
government schools in Noida .
➥Developing IT clusters for anchor clients near Amravati.
➢Policies which includes funding for R & D , subsidies , tax credits .
➢Market development like financial assistance , barrier removal ,
regulating prices of goods .
Financial Analysis
Income statement analysis
Balance sheet analysis
Cash flow statement
Marketing strategy of HCL
HCL’s target audience is corporate audience and companies. Their
marketing strategies are designed to portray different services provided
by them and how they are helpful for their target segment.
 Events and webinars:
HCL organizes numerous events and webinars which are usually
technical. They team up with leading companies across various
industries from telecom, mining, media, finance for the same. These
events and webinars help them to portray projects and solutions they
have worked on and it captures the attention of potential clients.
 Digital marketing campaigns:
Social media is an essential tool for any company to establish its presence in
the market. HCL has a significant presence on Twitter, Instagram, and
Facebook. They have gained this massive following to their advantage by
creating digital marketing campaigns in collaboration with their clients in the
#InspiredByHCL
The #InspiredByHCL was coined to celebrate its association with Cricket Australia. HCL is the official
digital partner for Cricket Australia
#UnitedByHCL
They have coined the hashtag #UnitedByHCL(for their digital campaign) to celebrate their association
with Manchester United.
HCL Technologies operate in 50
countries,[60] including its
headquarters in Noida, India. It
has establishments in Australia,
China, Hong Kong, India,
Indonesia
Operations 1. Application Services and Systems
Integrations
2. BPO/Business Services: This division
has “delivery centers in India,
Philippines, Latin America, USA,
3. HCL BPO Northern Ireland, and
Europe
4. Engineering and R&D Services (ERS)
5. Infrastructure Management Services
(IMS)
6. IoT works
7. Dry ice
8. Digital & Analytics and e-publishing
9. Cybersecurity and GRC Services
10. Financial Risk & Compliance
Solutions
Business Lines
 Core Strategy
 Strategic Alliances and Partnerships
 Consistent revenue growth
 Global coverage
 Offices in 44 countries with 1,32,000
employees
 Proved to be innovator and leader in
technology
STRENGTHS
 Competition
 Struggle to retain existing clients
 Poor human resource
management system
 Poor customer relationship
 Low total asset turnover
 Less promotional campaigns
WEAKNESS
 Expected growth
 Technology adoption
 Increasing consumer awareness about
IT and its use
 New outsourcing deals
 Increased adoption of cloud
computing services
OPPORTUNITIES
 Risky Bets
 Forex risks
 Intense competition for traditional IT services
 Less franchise model
 One of the key threats is the ban of
outsourcing from India due to new regulation
from the US
 Emergence of potentially disruptive
technologies like cloud computing
Threats
ETHICAL VALUES
 Creates good image of business.
 Improve consumers satisfaction.
 Improve consumers confidence.
 Better relation with Employees.
 Smooth functioning of business.
 Protecting consumer rights.
 Healthy competition.
 Develops good relations between business and society.
Hindustan Computers Limited Technologies
 HCL Domino: It provides email, calendars, instant
messaging, discussions , blogs, and an inbuilt
personnel/user directory.
 HCL Domino Volt: It is a new low code capability that
makes it easy to develop powerful, secure, and
– grade, workflow-based applications.
 HCL Connections: It is a social software that helps you
connect the right people, their ideas proposal and
solutions and achieve faster and better reactions to
various causes.
Future Plans
HCL Technologies to support CEMEX in its Digital
Transportation.
HCL Technologies announce plan to create 12000 new
jobs in the United States.
HCL Technologies aims to limit its GHG emissions
aligned to a 1.5 degree centigrade pathway by 2030 and
reach net –zero by 2040.
HCL Company details

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HCL Company details

  • 1. Group:13 Decoding of Business Hindustan Computers Limited Technologies
  • 2. HINDUSTAN COMPUTERS LIMITED Formerly : HINDUSTAN COMPUTERS LIMITED Type : Public Tagline : “Technology that Touches Lives” Founded : 11 August 1976 Traded as :NSE “HCLTECH” : BSE “532281” Services : Software Business Logo :
  • 3. Founder : Shiv Nadar Headquarters : Noida Uttar Pradesh India Area served : Worldwide : More than 50 countries CEO : C Vijayakumar Chairperson : Roshni Nadar Malhotra
  • 4. Guiding principle Vision: “ Together we create the enterprises of tomorrow” Mission: “ To provide the world class information technology solution and services to enable over customer to serve their customers better”
  • 5. INDUSTRIES HCL HCL HCL INFORMATION CONSULTING HEALTH care TECHNOLOGY
  • 7. seRvices Applications Services and Systems Integrations BPO/Business Services: Engineering and R&D Services Infrastructure Management Services IoT Works
  • 8. services DRYiCE Digital & Analytics and e-publishing Cybersecurity and GRC Services Financial Risk & Compliance Solutions
  • 9. ECONOMIC CONTEXT  3rd largest IT company  Top 20 publicly traded company  Market capital $ 50 billion  Revenue per annum $ 10 billion  Net income $1.5 billon
  • 11. ➢Function focused Technical specifications ➢Spontaneous buyers because of ➢Methodology ➢Older tech enthusiasts CUSTOMER SEGMENTS Ease of use Income Age Occupation Advertisement Availability Exploring new technology Easy to use at older age
  • 12. ROLE OF GOVERNMENT ➥Tamil Nadu government to set up disaster management data analytics. ➢Alliances and partnership : ➢Working hand in hand to increase quality of 35 primary and upper primary government schools in Noida . ➥Developing IT clusters for anchor clients near Amravati. ➢Policies which includes funding for R & D , subsidies , tax credits . ➢Market development like financial assistance , barrier removal , regulating prices of goods .
  • 17. Marketing strategy of HCL HCL’s target audience is corporate audience and companies. Their marketing strategies are designed to portray different services provided by them and how they are helpful for their target segment.  Events and webinars: HCL organizes numerous events and webinars which are usually technical. They team up with leading companies across various industries from telecom, mining, media, finance for the same. These events and webinars help them to portray projects and solutions they have worked on and it captures the attention of potential clients.  Digital marketing campaigns: Social media is an essential tool for any company to establish its presence in the market. HCL has a significant presence on Twitter, Instagram, and Facebook. They have gained this massive following to their advantage by creating digital marketing campaigns in collaboration with their clients in the
  • 18. #InspiredByHCL The #InspiredByHCL was coined to celebrate its association with Cricket Australia. HCL is the official digital partner for Cricket Australia #UnitedByHCL They have coined the hashtag #UnitedByHCL(for their digital campaign) to celebrate their association with Manchester United.
  • 19. HCL Technologies operate in 50 countries,[60] including its headquarters in Noida, India. It has establishments in Australia, China, Hong Kong, India, Indonesia Operations 1. Application Services and Systems Integrations 2. BPO/Business Services: This division has “delivery centers in India, Philippines, Latin America, USA, 3. HCL BPO Northern Ireland, and Europe 4. Engineering and R&D Services (ERS) 5. Infrastructure Management Services (IMS) 6. IoT works 7. Dry ice 8. Digital & Analytics and e-publishing 9. Cybersecurity and GRC Services 10. Financial Risk & Compliance Solutions Business Lines
  • 20.  Core Strategy  Strategic Alliances and Partnerships  Consistent revenue growth  Global coverage  Offices in 44 countries with 1,32,000 employees  Proved to be innovator and leader in technology STRENGTHS
  • 21.  Competition  Struggle to retain existing clients  Poor human resource management system  Poor customer relationship  Low total asset turnover  Less promotional campaigns WEAKNESS
  • 22.  Expected growth  Technology adoption  Increasing consumer awareness about IT and its use  New outsourcing deals  Increased adoption of cloud computing services OPPORTUNITIES
  • 23.  Risky Bets  Forex risks  Intense competition for traditional IT services  Less franchise model  One of the key threats is the ban of outsourcing from India due to new regulation from the US  Emergence of potentially disruptive technologies like cloud computing Threats
  • 24. ETHICAL VALUES  Creates good image of business.  Improve consumers satisfaction.  Improve consumers confidence.  Better relation with Employees.  Smooth functioning of business.  Protecting consumer rights.  Healthy competition.  Develops good relations between business and society.
  • 25. Hindustan Computers Limited Technologies  HCL Domino: It provides email, calendars, instant messaging, discussions , blogs, and an inbuilt personnel/user directory.  HCL Domino Volt: It is a new low code capability that makes it easy to develop powerful, secure, and – grade, workflow-based applications.  HCL Connections: It is a social software that helps you connect the right people, their ideas proposal and solutions and achieve faster and better reactions to various causes.
  • 26. Future Plans HCL Technologies to support CEMEX in its Digital Transportation. HCL Technologies announce plan to create 12000 new jobs in the United States. HCL Technologies aims to limit its GHG emissions aligned to a 1.5 degree centigrade pathway by 2030 and reach net –zero by 2040.