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Leveraging google sitelinks
1. A Presentation on
Leveraging Google Sitelinks
Presented by: Krunal Patel
SMD103
2. What is Sitelinks ?
Source: http://invasivespeciesireland.com/wp-content/uploads/2010/08/what-can-I-do.jpg
3. The links shown below some of Google's search results called
sitelinks.
Source: https://support.google.com/webmasters/answer/47334?hl=en
4. Sitelinks meant to help users navigate your site.
System of Google analyze the link structure of your site to find shortcuts
that will save users time and make information gathering faster!!
At the moment, sitelinks are automated.
I Rule Sitelinks!!!
5. If you think that a sitelink URL is inappropriate or incorrect!!!
YOU CAN DEMOTE IT with GOOGLE WEBMASTER
Demoting a URL for a sitelink tells Google that you don't consider this URL
a good sitelink candidate for a specific page on your site.
6. Google Ad
Sitelink
Extensions
Type of Sitelinks
Google
Organic
Search Result
Sitelinks
7. HOW TO LEVERAGE SITELINKS ?
Improve the quality of your sitelinks in site structure.
Your site's internal links
Use anchor text and alt text that's informative to the BOT.
Better placement of SCHEMA and micro data.
Google always wants to connect
users with the information they
are seeking as fast as possible.
Source: http://timenewsfeed.files.wordpress.com/2011/05/mr-happy-doodle.jpg?w=455