The document outlines a marketing plan for a new line of home slippers. It describes the product as fur-lined slippers with anti-slip bottoms available in various sizes and colors. The slippers will retail at Rs. 199 and be sold at retail outlets and supermarkets targeting middle-income consumers in Mumbai suburbs and towns. The marketing plan includes a TV, radio, and media schedule to run advertisements on various channels between 7am-10pm targeting audiences based on age, gender, income and seeking value, style, comfort and protection for feet.