Graphic Design Trends Essay

Graphic Design Trends Essay
Top Graphic Design Trends 2018: The Ultimate Guide
2018 is just around the corner and people have already started to get excited about their New Year's resolutions. If you don't want to miss out on the
trends of the coming year and want to become a better graphic designer, you need to read this very detailed blog. This blog won't just help you in
becoming a better designer, but will also make you aware of the designing process. Whether or not you're a traditionally trained graphic designer or not,
you must know that knowing, understanding and implementing these tricks is essential if you want to get into the depths of graphic design. The trends
and tools will help you along the way and make you into a better designer.
It doesn't matter if...show more content...
The benefit with this type is that it can either be used as a stand alone or in combination with other design to accentuate the image.
Typography that's Cropped: Another trend that might just get carried from 2017 to 2018 is cropped typography. This kind of typography will also
require your creative thinking so you can erase some parts of the letter but keep their readability intact. However, the great thing about it is that it will
look fantastic and cool if you're able to execute it properly.
Typography That's Chaotic: If you're feeling a little adventurous, you can also try your luck with the chaotic typography that was one of the top trends
this year. But remember that chaotic typographic isn't about using random fonts and designs to produce something that looks and feels bad. If you
want to use this kind of typography for your business card printing, you can always do it by not aligning the letters and doing something a little
different.
Typography That's Unconventional: Finally, if you want to step out of your comfort zone and experiment with something a little different, you can try
out typography with a few real elements. This is a new and modern concept where typography interacts with other elements such as humans, animals
or even plants. This type of typography looks best when it is on posters or bigger platforms and can be used for advertisement purposes as well.
Saying It All With a
Get more content on HelpWriting.net

What Is The Value Of Graphic Design? Essay
What is the value of graphic design?
Graphic Design's role in advertising is arguably a controversial one in regards to the morality and principles that designers have to consider when
generating work for companies and issues they find have questionable ideologies. To a certain extent, graphic designers have to take into consideration
the ethical and moral implications any design brief may have and deliberate the monetary value against their own moral standards. Taking this into
consideration, the value of graphic design will be reflected upon, concentrating on its value within the advertising industry whilst discussing relevant
examples of artists whose moral values have been called upon. The history of graphic design and its origins will also be considered in order for the
value of graphic design in advertising to be thoroughly explored and developed. Philip B. Meggs said of graphic design: "As early as 1922 the
Massachusetts–based type designer, calligrapher, and book designer William Addison Dwiggins coined the term graphic design." (Meggs, P.B., Purvis,
A.W., 2006.) Commercial artists, those whose visual communicate and problem solve through design, have been referred to as graphic designers ever
since. From this point on, the relationship between designers and clients and their often–conflicting ideologies has been a matter of social
discussiВ¬В¬on and an issue many designers have reflected upon.
Graphic Design on the most part, is design that visually communicates a

The Future of Graphic Design Essay
According to a poll question that was conducted in 2012 by graphicdesign.com, about 93% of Graphic Designers agreed to the statement that the
Graphic Design industry is in bad shape and do not know where the discipline is headed. The root of Graphic Design is communication of an idea
through art or graphics. And it has been in human history for the longest time, from cave drawings to hieroglyphs and from physical prints to the
digital media. It has become a well–established industry but many of those who have been working as graphic designers for years see that it is
heading nowhere, and that it has sustainability issues. But because the industry is adaptable, has economic advantages and because there is a great
need of appealing and...show more content...
They also feel that "Graphic Design fails to register as a necessary activity in the radar of key areas of society and businesses." (Poynor). They say
that since the development and sale of new technology and new programs such as the Creative Suite, there would be no need for Graphic designers
as other people can do what Graphic Designers do for a living but for a cheaper cost. Those who are in the industry are starting to doubt if the
industry is still needed. But in actuality, Graphic Designers are still considered as an important industry by society and as well as other industries.
Graphic Designers are very adaptable to their environment. And Graphic Designers are trained to be problem solvers. It has some economic
advantage, and can be recession–proof. Lastly the graphic design industry is a business oriented creative industry.
Graphic Designers are adaptable to their ever changing environment. It seems as if it is natural for Graphic Designers to be able to conform with the
times. The industry is well accustomed and does make use of technology. Technology will always develop and become better, and the same goes for
the industry. As technology advances, as new programs are made, Graphic Design conform with these developments, creating new techniques and
ways to be able to communicate an idea. Back then designers would use the print media which are physical copies of the work made by hand, today
there are programs in which majority of graphic

Graphic Design Disciplines
It did not require very much thought to narrow down the list of Graphic Design Disciplines. Of the twelve types of disciplines discussed, I can see
myself working in the fields of Brand and Identity Design, Motion Graphics, and Advertising.
Brand and Identity Design is what most people think of when hearing the words "graphic design". Admittedly, I assumed that the creation of logos, the
look of products, websites, were the only aspects of this field. So, those were the things I created in my leisurely time, or the things I was required
to produce in high school classes and competitions. I now know that those aspects only comprise a small part of graphic design, and provides a
miniscule, vague description of what Brand Designers achieve. A Brand Designer is responsible for the overall representation of a company, and
must market a company's particular brand through the use of several mediums. Those mediums include logos, web sites, apps, and so on. A
consistence must exist in everything produced for a certain company because the point/ of a brand is to label a company to they are simple to identify,
and companies cannot be easily labelled with ever–changing brands.
If I choose the Brand Design disciplines, I am considering working towards a job as a Senior Graphic Designer. I would work closely with the
marketing department of a company to help create brand designs. It would be my responsibility to overlook the company's brand and ensure that works

Graphic Design And Art And Design
Often times a painting has the same structure as a design. The details can be similar for both Graphic Design and Fine Art. Paintings such as Son
of Man by Magritte which has basics such as shadow, highlight, simple composition, and a dull color palette. A design for Apple Laptops was
created of a decal of Son of Man. This design also had shadow, light, basic composition, and an achromatic color palette. The structure is the same,
but one is created digitally and one is a painting. The processes can also be very similar. Many artists use technology in their artwork. They use
Adobe Photoshop and Adobe Illustrator, programs for designers and use it to create their artwork. Artists such as Jeff Koons who manipulates
images on Photoshop, prints it and paints hyper realistic paintings from those images. The structure and process for art and design can be very
similar. Can an artist be a designer or vise versa? One argument that critics make is that artists are just artists or that a designer is not an artist.
However there are countless artists who are designers and vise versa. One famous designer would be Eva Zeisel. Eva Zeisel is famous for creating
a body of dinner sets which she created after she was released in Russia. While imprisoned, Zeisel found inspiration in the curves of her own body
claiming it was the only art she had. Afterwards she created "useful" art which was her groundbreaking design of minimalist dinnerware, (Eva Zeisel,
groundbreaking designer, dies). Her

Analysis of Graphic Design
GRAPHIC DESIGN ISP INTRODUCTION Art is a form of expression that dates back to the beginning of time. Since then it has evolved and changed
to adapt to modern times. Whether that be through a shift in style, in medium, or technology. Graphic design, contrary to popular belief, actually began
in 1922, to define graphic art across time. Since the introduction of the modern computer and graphic design software, it has evolved into an n art style
that is present everywhere in the modern world. Graphic design has many different styles just as normal art does, ranging from the minimalism of
Apple, to the typographic nature of many modern advertisements. Graphic design isn't just a form of art anymore, but it rather is a medium through
which...show more content...
Lasko fans, and LA Lakers both have the same potential for superior logo quality, but because of color selection, the LA Lakers hold more graphic
quality in regards to their respective logos than does Lasko fans... (Cohen "Evolution of NBA Team Logos",). Gradients, contrast and color are the
three most basic techniques used in graphic art, and can define a work as either superior, or amateur. All three of these concepts work together to
create the concept of "visual identity". Visual identity is a term coined by Abduzeedo (world renown Brazilian graphic designer), meaning simply
the "definitive element within the design process used across all applications and branding materials". As discussed above this could be as simple
as the apple logo, or even as complex as a stamp. Most large organizations have a visual identity, even the US Government does. The visual identity
of the US Government for example could be the American flag, or the bald eagle, as this is present throughout their entire brand line. During 2008,
President Obama used the concept of the visual identity, but took it one step further and used the "verbal identity". He associated the word "change"
with his campaign so that this would become an integral part of it. By utilizing the word change he essentially created a memorable center point for
his campaign messages by which people could remember and associate with him. (Abduzeedo "The Makery – Visual Identity") A problem that many
graphic artists

Graphic Designing A Graphic Designer Essay
Abstract
The role of a graphic designer is to create innovative designs and think critically to meet the needs of the emerging markets in the world. Graphic
designers have to manage with the difficulties of creating fresh designs without being accused of copying.
As it can be seen, graphic designing is a good field for professionals, it can be included in college level education because it helps students to get a
better knowledge about the developing market of graphic designing. There are different software that are used for graphic designing software used
for designing purpose, popular ones include Adobe Graphics Designing Suite, Coral Draw Designing Suite, and Zara Designer Pro. These software
have their own designing tools and user interface and can be used for every type of graphics designing purpose. Editing and creating has become very
popular these days but inventing new ideas and designs is a difficult task. These software helps to get better results and let the designer get what they
have in their mind.
.
Keywords graphic design, conceptual design, educational multimedia, visual communication What is Graphic Designing
It is the art of Communication, stylizing and problem solving which help the use of type. The field is considered a subset of visual communication and
graphic design, but sometimes the term "graphic design" is used interchangeably with these due to overlapping skills involved. Graphic designers use
various methods to create and combine words,

Essay On Graphic Design
Graphic design is a very competitive career, it takes skill, creativity, determination, and being able to market yourself. To be a graphic designer one
must be able to influence people's emotions with just text and images. Being graphic designer takes more than just having a silly degree, you must
take risks and have the passion for art and design. Anyone can be a graphic designer but not everyone can be a good one.
With graphic design being a highly competitive market, there are many things you need to be good at. Being a successful graphic designer means being
able to communicate well with clients, employers, and the public. Communication is key in the competitive market of graphic design. A good graphic
designer should understand...show more content...
A graphic designer who can do a variety of jobs in the design world is in high demand and will receive a higher salary. The graphic design market is
highly competitive; many people will switch careers after a few years in the industry.
Being a graphic designer means working with technology. Typically, a graphic designer will work in a studio or and an office depending on if
they work for an agency or as a freelance designer (Occupational Outlook Handbook). Some designers may even work from home. Designers tend
to work with computers, printers, and paper. Depending on the project or client, designers may be required to work long evenings and weekends
to meet their deadline (Occupational Outlook Handbook). Working as a designer can be very stressful. It is also difficult to find a job fresh out of
college. Many designers will work two jobs and do design in their spare time. Collaboration is very important in the work environment, it can
generate new ideas and cut the time spent on a project in half. Working as a team for a project is a great source of inspiration, creativity, and healthy
competition (Cezzar, Juliette). Graphic design is a highly competitive career with trends and technology changing every day. The expected growth is
about as fast as the average, 5% from 2016 to 2026. The growth is different for each industry. Designers who work with newspapers, periodicals, and
books can expect a 22% decline versus designers who work with technology who

My Goals For Graphic Design
What I want to achieve during my lifetime is to become a graphic designer, and an actor. I do not necessarily look at them as dreams, but as goals to
achieve. One does not necessarily need an education in acting, but for graphic design it is highly recommended. My aspirations have impacted my life
because it has led me to enroll in school, and achieve that career as a graphic designer.
Since, I was young I have had a passion for art and all its multi–facets. Animation and video games have played big roles in my life because I have
always been intrigued by the graphic detail that is put into these creations. I feel sometimes, that this form of art is under appreciated because
people do not realize how much work goes into bringing an idea from a piece of paper to life on a screen. Being a graphic designer requires
education in order to have success in this field because you're introduced to new software that will become your tools to creation. I am taking this
process of being a graphic designer step by step, and doing what I have to do in order to accomplish my goal which means, I have to start off by
getting an education. What I'm doing now to gain that education and knowledge about graphic design is taking courses that are essential to my area of
study.
Although, I am at the beginning stage of this process, I know that working in this field is very team oriented. There can be hundreds of creators
working on a project at one time and in multiple facilities. The job market

Graphic Design Persuasive Essay
Many people will argue that money and esteem is earned from hard work and determination. However, that's not the case for graphic designers.
Graphic design is a job that requires no effort or talent, and is the easiest and fastest way to earn money and esteem. Graphic design is the best job
because it can be easily learned, it gives certain privileges, and because it supplies a good amount of money. Graphic design is one of the easiest things
to success in.. First off, there are hundreds of programs that supply programs for graphic design. Free programs such as GIMP, Paint.net, and Adobe
Fireworks are used by real graphic designers in today's work place. These programs can be easily accessible, and can be found on their represented
...show more content...
Along with it being easy to master, graphic design can also supply a large amount of money. This is because there are so many websites dedicated
to it. As said before, putting designs on numerous websites increases the chances that someone will buy them. Certain websites even have
different prices, which is actually a very good point. Some websites will sell designs for up to $30.00, while some only $5.00 or $10.00 dollars. It is a
statistical fact that most people will buy cheaper designs, while some people still buying expensive ones. Either way, both websites will generate
the same amount of profit. To go along with this, average graphic designers in America today make over $40,000 a year. That is a more than the
average salary of an American today, just for doing barely any work. In some cases, graphic designers can make over $60,000 a year, an outrageous
salary for doing barely any work. Graphic design is a very easy way to earn money, but it is also a great way to save money. Most websites have
services that give a rewards for posting designs. Posting designs can usually make posters and t–shirt designs cheaper and easier to buy. Many websites
similar to Redbubble do this. To along with saving money, making custom designs can do this as well. It would be a waste of money to buy an
expensive poster or t–shirt design, when creating a custom one is so easy. Lastly, learning graphic design gives many numerous and varied privileges.
For

Graphic Design Impact On Society
Graphic design and advertising has a positive impact on the world because it has improved our society socially. Based on The Effect of computers
in Graphic Design: Positive or Negative? by Lillian Myers it is said that "Graphic Design plays a major role in modern life. It is a crucial element in
advertising and in conveying information quickly."(Lillian Myers). Artist and designers use all their skills to find a way to express their thoughts,
emotions and find a way to share their thoughts with the world. Web Design has allowed us to receive these information all it takes is a click to find
what you're looking for. Advertisement such as the Posters hanged on the walls or the ads on T.V are there to lure people's attention. After a person's
attention is grabbed, it gives that person curiousity. This curiosity causes them to wonder and ask questions, which then leads to them finding help with
a certain company. As a result of just one poster or Advertisement it has influenced people to wonder and communicate with the people surrounding
them, they do this to receive the answer to their question. Therefore, showing us that a poster or an ad can influence someone to talk to somebody
about the product. According to The Impact of Social Media on Advertising from CompuKol Communications "Marketers are using traditional forms
of marketing (radio, television and print) as well as using the Internet to reach out to customers and potential customers."(Michael Chon). Technology
and the

Essay about A Career in Graphic Design
Most people grow up dreaming about becoming an actor, singer, or a professional athlete. They want to be famous, for people to know their name,
and they also probably want to make a large amount of money. While getting into one of those professions is slim to none, there is a career that can
offer some of the same exciting opportunities. A graphic designer is an interesting job because it allows creativity and artistry, combines designing with
business and marketing, and gives an opportunity to become well–known in the field. Louise Horton once summed up the job description of the
graphic designer by referring to him or her as the "Architect of the Printed Page" (Horton). Graphic Designers can be credited for the marketing...show
more content...
They can work at their own homes or can obtain a space in an art studio (Horton). The U.S. Bureau of Labor Statistics has confirmed that this type of
work in the graphic design world has been becoming increasingly popular by stating that in 2010, about thirty percent of all graphic designers were
self–employed (U.S. Bureau of Labor Statistics). As with all jobs, free–lancing does have its advantages as disadvantages. An advantage is that
free–lancers have an opportunity that most other graphic designers do not, and that is to make an incredible amount of money if they create an
extraordinary piece of art. They do not have to share their money with anyone if they make a good sale. (Gordon). Another advantage is that there is
no one telling them what they have to create, no one is holding them back from their possible success. They are in charge of their own reputation, may
it be good or bad (Gordon). A disadvantage is that there can be long stretches of time where business cannot be found, and that can cause some
free–lancers to have to work more than one job (Gordon). Free Lance is very risky and most people prefer a job with a guaranteed, steady, income
than the insecurity of free–lance (Gordon). Whether working on one's own, or involved with a business, it is very important to have the proper
experience before setting out for a job. Art classes would be a good

Graphic Design History
Graphic design is the skill or art of combining pictures and text in the media to convey ideas more effectively to a community of people. The history
of graphic design spans over a vast period of time and has undergone an extensive amount of change throughout the years for it to get to where it is
today. Each piece of technology that has been invented throughout history not only has improved upon daily private and social lives, but they also
impacted the way in which one was able to convey ideas through the use of Graphic Design. Graphic Design has a specific process to it and it does
require some skill in order to be proficient within this area. There are many different occupations that a graphic designer can fulfill. Graphic Design
plays an important role in modern day society as it is...show more content...
The main goal of that firm or agency is to take whatever idea that the client wants them to illustrate and to turn it into a combination of words and
pictures so that the general public or the client's targeted audience could better understand this idea. In order for that goal to be achieved, it has to have
clear communication, in other words, every aspect of the image has to be harnessed into supporting the message. What one does in order for the
project to be successful is that they have to take an idea or any information given to them and they have to figure out what colors, forms, style, location
of objects, and location of the words would best be used to portray that particular idea. In Graphic Design there is practically no limit as to what could
be used in the development of an image ranging from actual construction tools, to a conglomeration of other objects such as computers, and handheld
tools like pencils, brushes, and other things of the like. It typically depends on which Graphic Design occupation that someone has to determine the
tools that are

Graphic Design Major Research Paper
My intended major is graphic design. The reason I want this major is because it is a, for a lack of a better term, a "blanket major." What I mean by
this is that graphic design is such a vague description. It can cover anything from digital arts like drawing from hand to designing advertisments
for companies, photography, vfx, and the list continues. If I was to list everything this major cover, I could have easily half a paper of just
random occupations. So I'll start by telling you when I came to want to pursue this major, what I intend to do with it. For years now I've wanted to
persue some sort of major involving art. Ever since I was little I liked to be creative by drawing and writing so it only seems fitting, and for years I've
been trying to decide just what kind of art major I would like...show more content...
I wanted to be a traditional studio artist for a while but I was disuaded when I learned about just how hard it is to find success. I then wanted to be
an art teacher. I at first wanted to teach little kids art as I could teach them about how fun it was to just sit and draw but at the same time I wanted
to challenge people to think more abstractly or at the very least, to think more creatively, so I began considering doing art for older kids. Then I
just figured out I'm not very personable or very patient to teach kids, of any age really. I began considering entirely different careers to follow, like a
historian for example, but that was when I discovered video games. I've played video games before but I didn't really figure that they were as
complex upon initial inspection. What I mean is I looked at video games for a while as little more than maybe a board game and my line of
thinking was "Well, people don't have businesses like Monopoly Inc. or The Candyland Co. and i've never heard of any of the companies that popped
up on the screens before the title card so ya."

Graphic Design Major Essay
Design has become one of my greatest passions in my life, one that I never grow tired of and constantly wish to improve upon. This is why I chose
to become a graphic design major, so that I could constantly interact and learn about design even once I enter the career force. Design is a puzzle
that when solved correctly can reach people like words could never do. I have known that I would enter a creative field since a child, though it wasn't
till recent years that my love of graphic design truly blossomed. The idea of being able to communicate an idea or make one experience emotion
through a purely a visual is what captivated me about design. Though I also have fallen in love with the process of making such a design as well.
Combining little

Graphic Design Portfolio
Our Graphic Design Portfolio is meant to not only help myself but other people who are looking at my skill set. In order to show this, the project
must contain artwork from each Adobe program such as Photoshop, Illustrator, Indesign, and Animate. Photoshop can either show our abilities in
editing photographs, how we can create gifs or simply how we can use it to draw. Illustrator is mostly about vector drawings and shows how we
can use it to create 3D images or simple logo designs. Indesign will show how well we can format, through creating simple menus or as complex as
creating magazines. Animate, on the other hand, will show how we can also create moving images, short animations and can also be used to create
gifs. Each piece of work will reflect my artistic abilities, creativeness, art style as well as my strengths and weaknesses in each program. Through this
information employers, colleges and other companies will be able to see where I am, skill–wise, and what I am capable of creating, and overall seeing
...show more content...
It was not something we have used before, since Web Design is not our major, but over time of messing around with it, I was able to use it
correctly and found many other uses as well. Also finding the appropriate artwork was hard because I personally lost a lot of my artwork over the
years and my selection was minimized to only my senior work and some work that was saved from the previous years. Selecting the artwork was
crucial because it had to be enough to show my skills, a lot of the work I choose where past contests that we worked on, and very little of it was
work I independently worked on. However, I wanted to add as much artwork as possible, so I began to work on independent projects to enhance it. A
lot of work was added to the aesthetic, to not only make my portfolio look nice to the viewer, but for it to be unique and stand

Essay On Graphic Design
Graphic Design is a form of visual communication where one uses images, shapes, colors, and text to convey ideas and concepts. The field of graphic
design encompasses many different sub–sections including web design and printmaking, however, the field of graphic design is not very heavy on
professional writing. Instead graphic design utilizes images to convey messages and concepts. Throughout this essay I will explore the formatting
styles, genres and uses of writing, and how writing and rhetorical skills are translated into design skills. Formatting styles such as MLA, APA, and
IEEE can be defining aspects of many different professions and careers, however they are not imperative within the field of graphic design. After
conducting an...show more content...
The main genres of writing within the field include proposal writing and technical writing. Many articles I have found use specific terms
associated with the field of Graphic Design. For example, the article "Primary Design Elements Found in Outstanding Digital Illustrations," by a
designer called LoungeKat, outlines and explains various elements of design such as negative space, implied texture, and monochromatic uses of
color. Articles such as this one are mainly written to help designers improve their technique and develop a better understanding of how to create
meaningful designs. Within this specific genre of technical writing, designers require an understanding of ethos because their audience need to
feel that they are a credible source in the graphic design field. Specifically, within LoungeKat's article, technical terminology is utilized to develop
that ethos as well as specific examples. However, a majority of the article utilizes simple language rather than advanced language. Many articles
about graphic design maintain that sense of simplicity in their writing as well. I assume this is because the field is not heavy on writing or research
and instead it focuses on art and visual designs so there is no need to use such a formal or advanced way of writing. In addition, credible sources
such as peer journals are very important in many fields of work because they can be trusted to provide reliable information. During the interview I also
asked

What Is Graphic Design?
What is graphic design? The term "graphic design" basically means the art and skill of combining text and images to convey messages on everything
and everywhere.2 The very first time the term "graphic design" was used was during 1922 in a newspaper article. By the 1980s, the term was widely
used in newspapers, magazines and some publications even ran entire series of articles, attempting to explain what it meant.2 This literature review will
cover on the history of graphic design, the impact of digital technology and how digital technology has made life easier.
So how did graphic design come about? It all started when Johann Gutenberg invented movable type in 1455 (the 15th century). He invented it
because of a reason: to be able to print books. 3 This invention of movable type has caused rapid changes in the world of graphic design. Up till
today, many fonts and typefaces that were created back in the 15th century are still being used today. However, the term 'graphic design' originated in
the early 20th century when designers started to operate independently. Graphic design actually began when the 'design' of printed materials developed
into a practicable commercial activity separated from print.4 The birth of graphic design as a career also began during the 20th century....show more
content...
The impact of graphic design on our daily lives start when we open our eyes every morning until they close every night.5 Almost everything we see
today owe their existence to digital technology, whose evolution offer many new techniques to do many things in the world of design that was
impossible

The History of Graphic Design Essay
History of Graphic Design
Thesis
Graphic design is an art that has undergone a lot of revolution in terms of both the historical context and the relevance and significance of art in
various aspects of life. Graphic design has one of the longest histories, dating back to prehistoric and medieval era to the modern era of the modernists.
It is therefore easy to conclude that graphic design is as old as humanity. many graphic designers have foreseen the this revolution , including
legendary graphic designers such as Pablo Picasso, Brague Juan, Paul Rand and many others who have contributed greatly to the growth of the graphic
design (Meggs & Purvis, 2006).
Currently, the world has experienced the curbinism style of graphic design that...show more content...
The mid 20th century was a period when most companies sprung up after the Second World War and wanted to create unique brands and identities.
Rand's work will be analyzed in three phases or periods, where he specialized in certain artistic works at the specific periods. Between 1937 to
11941, he specialized in book design and did a lot of media promotions through his graphical designs. Between 1941 to 1954, Paul Rand focused
more on the creation of adverts and then since 1954, he decided to venture into the production of corporate graphic designs that actually formed a bulk
of his last works.
Paul Rand played a major role in terms of historical, social, and Cultural Revolution and influence. He is best known for championing of corporate
social responsibility and professionalism by both the artists and the customers he worked for. He believed in giving his clients value for their money
through his quality works and not exploiting his clients. He considered this as his moral responsibility (Rand, 1985).
Below is an analysis of some of Paul Rand's most important and significant designs.
a)The IBM logo
IBM is one of the largest technology companies in the United States that specializes in the manufacture of computer components and computer parts for
several computer companies.

Graphic Design Trends Essay

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