1. Competitive analysis for deciding benchmark for a new
project launch in Thane with respect to Shapoorji
Pallonji(Thane) and Digital Platform Analysis
2. PRESENTATION FLOW
TABLE OF CONTENTS
1 OBJECTIVES OF SIP
2 SCOPE OF WORK
3 METHODOLOGY
4 PERFORMANCE MEASUREMENT
5 LEARNINGS & OBSERVATIONS
3. OBJECTIVES OF SIP
• To understand Real Estate Market in Thane.
• To Target and segment Particular Set of Customers.
• To find out which schemes and offers competitors use for attracting the customers.
• To analysis the strength and weakness of the competitor.
• To find out which digital platforms used by competitors to target the customers.
4. SCOPE OF WORK
• Floor Management
• Project Walkthrough
• Documents Management(Floor plans, Layouts, Tower plans, Unit Plans)
• Customer Relationship
• Social Media
5. METHODOLOGY
• Cold calling to channel partner and NRI customers
• Data collection from RTO office (Navi Mumbai)
• Explanation of projects through model, AV and sample flat
• Field work
• Digital Platform
6. PERFORMANCE MEASUREMENT
• Exploring all around Thane and visiting Competitors Site
• Floor Management: Allocating the managers
• Documents: Keeping track of all the available stock and required Stock
• Sourcing to Channel Partners
• Analysis of digital platforms of competitors
7. LEARNINGS & OBSERVATIONS
• Interaction with Customers
• Presentation skills improved because of the AV.
• Soft Skills
• Exposure of Corporate Life
• Opportunity to get involved New Project Launch
• Interest towards real estate.
• We are not much active on social media platforms so increasing activity on digital platform and target the
customers through social media and provide them proper solution or guidance will be very helpful.
• On play store there is no APP available about Shapoorji Pallonji real estate so we can develop app for Shapoorji
Pallonji real estate.
