The document proposes a website called thehall.in to simplify searching for party halls and wedding venues. It aims to provide an online platform where users can search hall availability by location, date and other parameters. Users can view details of different halls, compare facilities and costs, and read reviews from other customers. The founders plan to eventually expand the website's services to other cities in India and globally. It outlines revenue streams from advertisements and commissions from related service providers. An incubation period of 12 months is proposed to develop the technology, gather hall listings, and launch initial operations in Bangalore.

1. An easiest and quickest way to search availability
of Party Halls, Wedding Halls and other services.
Mission: Simplifying marriage arrangements
shree

2. The Core Team
Ananth JG (Concept Founder)
-Runs a startup
• Products – Education Intelligence System (School ERP) .
• And Unique Order Tracking / Communication System for Distributors.
-Sr. Project Consultant
• Project Resource Analysis & Execution Planning
• E-learning / Simulations for Training requirements (SAP desktop processes)
• 18 MNC’s served, An Outstanding project execution record.
Raghu B (Technical Architect)
-Currently works with one of the fastest growing company in the world as an Expert Technical Architect, a
true core programmer having unbeatable performance record.
-Worked closely with CTO’s on building Technical frameworks and role out strategies.

3. Customer Perspectives
Current available approach
-Search Halls Manually, Visit venues and decide based on Costing & other facilities.
-No appropriate platform available where Inventories (availability of halls ) on specific dates
and other relevant services can be searched.
-Time consuming process & difficult to collect customers feedbacks
thehall.in approach
-Search Halls online, Find availability and all the required details
-Make Comparisons and read reviews with ease.
-Save Time & find best services at best price.

4. Market Size
Estimation: Bangalore (Sample region )
-I Phase – Halls availability & relevant facilities – Bangalore Region:
• 400 Marriage Halls, 150 Community Halls, & 100 Party Halls
• More than 15,000 weddings happened in the year 2011 in bangalore alone
-II Phase – Expanding it to other geographies (8 Major metropolitan cities in India)
-III Phase – Go Global

5. Value Proposition
Our Value proposition:
-Customer focus: Ease the search activities and give enough information to make
decision.
-Hall’s point of View : Economical Advertisement / PR activities for Halls
-Promoters / Advertisers : They get the target audiences
* Promoters/ Advertisers are Food Caters, travel agents, event organizers, lodges and all the services which can utilized
during parties or functions.

6. thehall.in
Functionalities & Features
-Search based on location, date and other key parameters.
-View availability of halls on required dates and other specifications.
-Compare facilities and cost.
-Complete Hall’s portfolio
-Users Feedback & Ratings
-Ads Section

7. Product development Road map
Phase
I - Web portal [ Search, details page & Compare options]
II - Mechanism to handle bookings on behalf of Halls
III - Dynamic controlled Ads placement
IV - Complete call center application to track details & can act as one point of hub
of information for availability of Halls and all other services

8. Revenue Model (Draft Stage)
Pricing
- Basic Version – Free first 6 Months (Basic portfolio of Halls + Bookings)
- Premium Version – Complete Hall’s portfolio, independent Web sites,
enhanced search, Call Center services, separate logins to Manage halls.
Core Revenue - 1: Ads
•Creative e-mail & SMS ads to target audience on various wedding related services
•Banner ads, Promotion ads, Search page ads
Core Revenue - 2: Commissions
•Tie-ups & Standard commissions - On lead generation and revenue creation with
related service providers (Connecting potential customers / consumers)

9. Sales & Distribution Model
Group 1
- Database building and communicate thehall.in concept with Halls
- Approach Halls for Registration (Basic & Premium Versions)
Group 2
- Tie-ups with other service providers (Commission and Ads)
Group 3
- Expansion strategies

10. Competition
Competition may raise soon but we need to go strong
and it depends on how quick we cover the region by
giving quality service, performing brand building
activities and tie ups with agents.
Note: Direct competition currently not found

11. Financials during Incubation
- Period of Incubation – 12 Months
- 25 Lakhs towards Working Capital - Would cover technology development,
database gathering, Small call center set up, Online promotion, Sales &
marketing activities (Complete Bangalore region covered – 650 Halls & Tie
ups with other services ).
- May generate 15-20 Lakhs by end of 1st
year operations.
- Sources of Funds 3 Lakhs (Own)

12. Why INCUBATE@NSRCEL
- Professional Advice & Direction
- Understands Startups dynamics

13. Mock Screens - #1 – Home Page

14. Mock Screens - #2 – Result Page

15. Mock Screens - #3 – Hall Details page

16. Mock Screens - #4 – Comparison Page

17. Thank You
Mission: Simplifying marriage arrangements