For the past 10-15 years we have seen dynamic transformation in technology and key focus areas of the Data Centre to support evolving business needs. From Availability, Consolidation, Virtualisation, Energy Management and more recently Big Data, Mobility and Cloud. Facilities had to reduce the PUE, IT Compute had to become increasingly efficient and with reducing OPEX. There never has been a greater need for having a Converged Infrastructure to connect and support the Data Centre. In this presentation Panduit introduce and discuss a Yahoo case study of real energy management reduction of up to 50%.

1. Managing the Impact and Cost of
the IOT Data Explosion
Michael Adams, EMEA Director Integrated Datacenter
Troy Mitchell, NA Director Integrated Datacenter

2. An Internet Minute in 2014

3. Major impacts are expected!
• The volume of data is anticipated to explode exponentially;
from 4.4ZB in 2013 tenfold to 44ZB in 2020
• In 2013 that’s a stack of iPads halfway to the moon, by 2020
there would be 6.6 stacks from Earth to the Moon
• Data from embedded systems, which are a major component of
the Internet of Things, will grow from 2% of the digital universe in
2013 to 10% in 2020.
• In 2013 less than 20% of data in the digital universe is “touched”
by the cloud – either stored or processed. That percentage could
double by 2020
• Today, the amount of globally available storage capacity (i.e.,
unused bytes) across all media types is growing slower than the
digital universe.

4. An Explosion of Data and Value by 2020!
152m cars Internet Connected
IHS Automotive
$19 Trillion Economic Value
Created by the Internet of Everything
according Cisco – the largest growth in the
history of humankind
21B Connected "Things”
in use by 2020, says Gartner
40.9B Active Wireless Connected Devices
According to ABI Research
1.1B Smart Meters
Growth from 313m in 2013 to 2022
according to Navigant Research
Consumer Electronics M2M
Connections to top 7B in 2023 according to
Machina Research
100m Wireless Lightbulbs
Connected to the Internet worldwide
say OnWorld.com
6.1B Smartphone Users
Says Ericsson
120m pieces of
Internet-connected
clothing
$21.9B market for RFID
Statistica 2015
44ZB
The size of the digital
universe by 2020

5. These impacts demand transformation
in the data centre
• In the way that we manage latency
• The bottleneck is now inside the facility
• Colos need a minimum of 40GB/sec to
meet customer requirements
• In the way that we manage the cost of
data centre operations
• Opex is around 3 – 5x capex cost over
facility lifetime
• Cooling is the biggest energy cost
• Legacy cooling systems lack intelligence
or manageability, containment can be
expensive and inflexible

6. The Integrated Data Centre
DATACENTRESTACK
FACILITIES
INFRASTRUCTURE
INFORMATIONTECHNOLOGY
Building
MEP
Cabinets
Rack Power & Env.
Connectivity
Network
Storage
Compute
VM
OS
DB
Apps

7. The Panduit Integrated Data Centre Infrastructure
DCIM Cooling
Optimization
DCIM Power
Management
DCIM Asset &
Connectivity
Copper
Connectivity
Fiber
Connectivity
Physical
Accessories
Cabling Mgmt. &
Pathways
Network and
Server Cabinets
Pre-Configured
Cabinets
PODs and Thermal
Containment
Rack Power
Distribution
DesignandOptimization
 Implementation and Support
Professional Services
DATACENTRESTACK
FACILITIES
INFRASTRUCTURE
INFORMATIONTECHNOLOGY
Building
MEP
Cabinets
Rack Power & Env.
Connectivity
Network
Storage
Compute
VM
OS
DB
Apps

8. Case Study

9. Optimizing Air flow a nd Re ducing E ne rgy in Le ga cy Data
Ce nte rs
B r e t t I l l e r s C E M
P r e s e n t e d b y T r o y M i t c h e l l
Old Dog New Tricks

10. Current Notable Designs
Yahoo Computing Coop (YCC)
• 100% Adiabatic Design
• PUE 1.08 – 1.12
Yahoo Thermal Cooling (YTC)
• No Fan Design
• PUE 1.28 - 1.35

11. Legacy Computer Rooms - Quincy WA.

12. Computer Rooms Overview
• 3 Computer Rooms
• Traditional Raised Floor Design
• 2MW Each
• PUE 1.39 – 1.5
• 9 CRAH units each room
• 60hp each (2 x 30hp)
• VFD equipped
• Cooling Coil (served by water cooled central plant)
• Evaporative Media
• Outside Air Economizer

13. Project Objectives
Partner with Facilities Management
Save Energy
Recover Cooling Capacity

14. Problem

15. Transitional Floor Space Make Expensive Containment
Options Difficult

16. CRAH Evaporative Media Had Become Calcified and was
Greatly Restricting Airflow

17. CRAH Filter Media
• Older pleat filters restricted airflow and did not
provide enough filter effect for dusty conditions at GQ
• Effect the ability to reduce CRAH airflow due to filter
loading
• Reduce the ability to bring in outside air during dusty times
of the year due to agriculture dust

18. Limited Information for Decision Making
• BMS monitoring was limited; not granular
• Lacked visibility to changing room conditions
• CRAH control was local to the unit and not optimal
• Cooling system designed for “room” control

19. Solution

20. CRAH Optimization - Remove Calcified Media

21. CRAH Optimization - Remove Calcified Media

22. CRAH Optimization - High Efficiency Filters to Improve Airflow

23. Install Synapsense System to Actively Monitor and
Control Temperature and Floor Pressure
Integrated Synapsense Solution
• 900 EZ temperature nodes
• 60 Pressure nodes
• 27 Supply and return sensors
• Removed Approximately 430 high flow floor tiles
SynapSense is now part of Panduit
SmartZone™ Solutions

24. Things that get measured get managed…..

25. Automation – Pressure & Temperature
Control that manages what matters most – server inlet temperature!

26. Results

27. Floor Pressure Change Pre Optimization

28. Differential Pressure Post Optimization

29. Temperature Control

30. CRAH Fan Speed Post Optimization

31. Results – Operational Improvements
• Reduced and Optimized Floor Pressure
• Reduced fan speed for maximum savings
• 15% to 75%
• Increase temperature in rooms
• Inlet temperatures increased by 2 degrees
• Increased outside air economization
• Real time heat mapping of Data Halls
• Reduced hot spots
• Strategic repopulation
• 7.5M kWh saved annually
• Estimated PUE 1.28
$/kWh Annual Savings
$.04 300K USD 197 GBP
$.08 600K USD 394 GBP
$.16 1.2M USD 789 GBP

32. Thank You