4 Ways to Measure the ROI of your Social Media efforts

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Social media can no longer be an isolated element in your marketing plan. And, like your other marketing initiatives, social media marketing needs to be held to KPIs so that you can insure success and positive ROI from your investment. The tools and platforms are changing fast, but this session will cover some of the best ways to measure the direct effect social media has on your business.

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4 Ways to Measure the ROI of your Social Media efforts

  1. 1. Four Ways to Measure the ROI of Your Social Media Efforts<br />October 2, 2010<br />
  2. 2. Connect with Pandemic Labs<br />Matt Peters<br />Founder & Creative Director<br />mpeters@pandemiclabs.com<br />www.pandemiclabs.com<br />www.pandemiclabs.com/blog<br />@PandemicLabs<br />
  3. 3. What’re We Gonna Talk About?<br />The Foundations of social media marketing success<br />Four ways to measure ROI<br />Awareness<br />Engagement<br />Revenue<br />Lifetime value comparison<br />Q&A<br />
  4. 4. The Foundation<br />
  5. 5. Foundation for Success<br /><ul><li>These are the primary pillars of a successful social media strategy
  6. 6. Everything undertaken must serve at least one
  7. 7. Ideally, strategies serve all three pillars simultaneously</li></li></ul><li>Metrics to Measure<br />
  8. 8. Awareness<br /><ul><li>How many consumers are you reaching?
  9. 9. Website Exposure
  10. 10. Facebook Exposure
  11. 11. Twitter Exposure</li></ul>DEV = Digital Exposure Value<br />
  12. 12. Engagement<br /><ul><li>What is an engagement?
  13. 13. Blog Measurement
  14. 14. Facebook Measurement
  15. 15. Twitter Measurement</li></li></ul><li>Revenue<br /><ul><li>Often the hardest tocorrelate to social media activities
  16. 16. Link Tracking & Tagging
  17. 17. Consumer Flow Analysis
  18. 18. Coupon Codes
  19. 19. Baseline Comparison</li></li></ul><li>Lifetime Value Comparison<br /><ul><li>Complicated and takes a long time
  20. 20. Requires existing CRM
  21. 21. Control group, and Fan group
  22. 22. Compare consumer activity over a period of time</li></li></ul><li>Review: KPIs to show ADR Success<br /><ul><li>Awareness
  23. 23. Exposure
  24. 24. DEV
  25. 25. Engagement
  26. 26. Multiple forms, one metric
  27. 27. Revenue
  28. 28. Link Tagging
  29. 29. Consumer Flow Analysis
  30. 30. Coupon Codes
  31. 31. Lifetime Value
  32. 32. Easiest with Facebook Fans</li></li></ul><li>Questions<br />

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