Presentation on Tourism industry in Sri Lanka is done in the faculty under the Personal and Professional Development Stream. This includes a basic aspects of tourism industry in the island.

1. Tourism Industry
in Sri Lanka
Pamudith Karunaratne
Medical Undergraduate
Faculty of Medical Sciences
University of Sri Jayewardenepura

2. What is Tourism?
basically travelling to another destination for
the purposes of,
 Recreation
 Leisure
 Business

3. Who is Tourist?
A person who travels to a destination and stays
outside of where they usually live for more than
24 hours but less than one year is recognized as
a tourist by the World Tourism Organization.

4. Significance of Tourism Industry for a country
Tourism can be domestic or international
International tourism has both incoming and outgoing implications
on a country's balance of payments.
A major source of foreign exchange earning and employment for
many developing countries.

5. Sri Lanka and Tourism
A land like no other…

6. For centuries Sri Lanka had been a tourism
destination and usually called as The Pearl Of The
Indian Ocean.
In the 12th century, the explorer
Marco Polo wrote that Sri Lanka
was the finest island in the whole world.
A number of people visited here because of many
reasons.
Early Years

7. To Business with
Gems and other
riches
In Search of the
Buddhist Books of
Discipline- Fa-hien
For the taste of
Asian spices

8. Since gaining independence from the British in 1948, Sri Lanka has
continued to attract foreign investors and tourists to the island.
Recently, the Sri Lankan Civil War that spanned over 25 years and
ended in 2009 and the Tsunami disaster in 2004 have had a
negative impact on tourism and the growth of the industry.
Mid Years

9. According to the rankings of The Travel & Tourism
Competitiveness Index 2015, Sri Lanka is in the 63rd place out of
141 in the World.
It is something lower than some other Asian countries such as
Thailand, Malaysia and Singapore
So we have to competitively Improve our Tourism Industry.
Recent Years

10. We are planning to touch many aspects of Tourism Industry with 8
categories
Recent Years
Pristine Heritage Thrills Wild Bliss Scenic Essence Festive

11. Pristine
With nearly 1600 km of
Fresh and Unspoiled
Coastline surrounding the
country Sri Lanka is the ideal
destination for beach games
worldwide.

12. Pristine
Windsurfing Kayaking Yachting
Water skiing Scuba diving
Sri Lanka offers it all.

13. Heritage
With a history expanding
over 3000 years, Sri Lanka
holds some of world’s ancient
cities including
Anuradhapura,
Polonnaruwa and Sigiriya

14. Heritage
Glorious Towns Palaces Temples
Monasteries Hospitals Pagoda

15. Thrills
With varying climates and
Geography packed into a
small island Sri Lanka offers
a range of adventures from
the top of the mountains to
the depths of the oceans.

16. Thrills
Rafting Climbing Whale watching
Cycling Elephant Tours

17. Wild
Sri Lanka is one of the highest
rates of biological endemism
in the world whether in plants
or animals and is included
among the top five
biodiversity hotspots in the
world.

18. Bliss
Sri Lankan cuisines are a
hidden treat to many while
Ayurveda and meditation
continues to heal the
bodies and minds worn
out with the cares of life.

19. Scenic
Landscapes Rising mountains Lush forests
Ocean like tanks Gushing waterfalls Golden Beaches
Sri Lanka is filled with

20. Essence
Spices Tea Gems
Fragrances
produces the world’s best,

21. Festive
Sinhala Tamil
New Year
Vesak Festival Esala Perahara
With the Rich traditions, Sri Lanka has many unique Festivals such as,

22. Importance of Tourism Industry to us
Tourism brings in large amounts of income into a local economy in
the form of payment for goods and services needed by tourists
This is done by goods bought by tourists, including souvenirs,
clothing and other supplies.
In addition to that it creates opportunities for employment in the
service sector of the economy.

23. Airlines
Cruise ships
Taxicabs
Transportation
services

24. accommodations,
including hotels and
resorts
Hospitality
services

25. Amusement parks
Shopping malls
Music venues
Theatres
Entertainment
venues

26. Therefore
It is important to develop our tourism industry with
modern trends using the Strengths and Resources
of our country.

27. References
 http://www.sltda.lk/overview_of_tourism_in_sri_lanka
 https://en.wikipedia.org/wiki/Tourism_in_Sri_Lanka
 http://www.srilanka.travel/
 http://www3.weforum.org/docs/TT15/WEF_Global_Travel&Touris
m_Report_2015.pdf
 https://www.archaeology.lk/si/materials/sri-lanka-tourism.pdf

28. Thank You
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