2. InDIan aUtoMoBILe InDUStry
It is the seventh largest and the second fastest growing
industry in the world.
It accounts for almost 5.2% of the GDP
Almost 2.5 million units of automobiles are generated
every year.
India is ASIA’s fourth largest exporter in the automobile
segment.
3. WHy MIS In aUtoMoBILe InDUStry?
Inventory Management
Helps in monitoring various projects simultaneously and
thus helps us reduce time.
Integration of various other departments to one standard
database.
Reduction of errors and operational visibility.
Real time information access by improved CRM.
4. BegInnIng of MarUtI
• Founded in 1981 as Maruti Udyog Limited and was a
subsidiary of Suzuki Motor Corporation of Japan.
• Initially the GOI had 76% stakes in the company and
Suzuki had only 24% stakes.
• By 2007, GOI sold all its stakes to Indian Financial
Institutions and is no longer a partner in it.
• Today the company generates an turnover of almost 4
billion $.
6. BUSINESS AREAS WHERE MIS COULD BE
IMPLEMENTED
Finance
Leasing
Insurance
Pre-owned car
7. PROBLEMS BEFORE IMPLEMENTING ERP
IN MARUTI SUZUKI
Lack of proper control over the system
Lack of proper information
No real time access to information
Lack of time management because of no
proper coordination
9. HYPERION
• Hyperion was the software which was
developed by Oracle and was used to
maintain financial transactions of the
company.
• This was a huge success as it was easily
integrated with the system and followed the
standard accounting principles.
• This software proved to be a great success in
the financial field of Maruti Suzuki.
10. ORACLE PURCHASING
This was implemented by Maruti to manage the
procurement of capital goods, services, and indirect
consumables.
This process helped in centralizing the data, unlike the
previous method where excel was used to maintain
records and could not be accessed by everyone.
This helps in saving time as one department may not
have to approach other departments and can directly
have the data required.
11. ORACLE HUMAN RESOURCES
This software controlled various aspects of HR like
recruitment, payroll, compensation management,
etc.
The details of each and every employee are stored
in the data base, from where the HR staff could
access the complete work history and profile.
This ensured that the employees received proper
training and in case of vacancy which employee
had to be promoted.
This software allowed the staff of HR to focus on
performance assessment and staff development.
12. CUSTOMER INTERACTION SYSTEM
Also known as the C.I.S, this facilitates the
recording of the customer data
The data is collected by the agent and
processed into the system
The daily inquiries are fed into the system and
appointments with the customers are fixed
13. DEALER MANAGEMENT SYSTEM
Now, the data that is collected by various dealers is
processed in the D.M.S.
DMS keeps a record of the enquiry, until and unless the
enquiry is not converted or closed.
For a company which is oriented towards customer
satisfaction, DMS is a major tool.
14.
15. CUSTOMER RELATIONSHIP
MANAGEMENT
To keep up with the competition it is necessary to
keep your customers intact.
Maruti implemented a number of CRM software’s
like Express service bays, 2-Technician bays, Door
step service, Maruti Auto card, Call Centre, Road
Services.