2. Automobile Industry
Its is the seventh largest and second fastest growing industry in the
world.
Almost 5.2% of the GDP.
India is Asia’s fourth largest exporter in the automobile segment.
3. Why MIS in Automobile Industry ?
Inventory management.
Helps in monitering various projects simultaneously and thus helps us
reduce time.
Integrating of various other departments to one standard database.
Reduction of errors and operational visibility.
Real time information access by improved CRM.
4. Business Areas Where MIS Could Be
Implemented
Finance
Leasing
Insurance
Pre-owned car
5. Information System used in Maruti Suzuki
Hyperion (used to maintain financial transaction of the company developed by oracle)
Oracle purchasing (to manage the procurement of captial goods ,services and indirect
consumables)
Oracle human resource (recuriment,payroll,compensation managment,etc)
Consumer interaction system
Dealer management system
Customer relationship management
6. Customer Interaction System
Also known as CIS this facilitates the recording of the customer data.
The data is collected by the agent and processed into the system.
The daily inquiries are fed into the system and appointments with the
customers are fixed.
7. Dealer Management System
Now ,the data that is collected various dealers is processed in the
DMS.
DMS keeps a record of the enquiry until and unless the enquiry is
not converted or closed.
For a company which is oriented towards customer statisfaction DMS
is major tool.
8. Customer Relationship Management
To keep up with the competition it is necessary to keep your
customers intact.
Maruti implemented a number of CRM software’s like express
service bays ,2- technician bays , doorstep service, maruti autocard,
call centre,Road services
10. Benefits of MIS in automobile industry
Greater efficiency and less confusion
Time saving
Operation made easy by centralizing process
11. Problems Before Implementing MIS in
Automobile Industry
Lack of proper control over the system
Lack of proper information
No real time access to information
Lack of time managment because of no proper coordination
