AHEAD OF THE CURVE - What’s Next in Marketing

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AHEAD OF THE CURVE - What’s Next in Marketing by Kerry Rego, Social Media Trainer | Author at Kerry Rego Consulting

Social Media

Thank You for Having Me!
707-520-4572
kerry@kerryregoconsulting.com
Social Media Trainer Author & Speaker

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Historically, media representations of women have often been limited to stereotypical roles such as caregivers, homemakers, or romantic interests. Women are frequently objectified and sexualized in media portrayals, reducing them to their physical appearance and reinforcing narrow beauty standards. This can contribute to body image issues, low self-esteem, and unhealthy relationships among women and girls.Women are often underrepresented in media, particularly in leadership roles, STEM fields, and other traditionally male-dominated areas. When they are represented, they may be portrayed as exceptions or tokens rather than as fully developed characters with agency and complexity.Media representations of women often intersect with other aspects of identity such as race, ethnicity, sexuality, and disability. Intersectional analysis reveals how these intersecting identities shape women's experiences and opportunities in media portrayals. Women from marginalized groups may face additional layers of stereotypes and discrimination.Feminist scholars, activists, and media watchdogs have long critiqued the representation of women in media and advocated for more diverse, inclusive, and empowering portrayals. This includes initiatives to increase the visibility of women's voices and stories, challenge stereotypes, and promote media literacy and critical thinking among audiences.Overall, media representation of women plays a powerful role in shaping societal attitudes and perceptions. Efforts to promote more diverse, authentic, and inclusive portrayals of women are essential for challenging gender stereotypes, promoting gender equality, and fostering a more equitable and inclusive media landscape. While there have been some improvements in recent years, including the emergence of strong female characters in film, television, and literature, significant challenges remain. Women continue to face systemic barriers to equal representation and opportunities in media industries, including issues of pay equity, workplace harassment, and lack of access to decision-making roles.

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