Roy Gattinella Current: Revolution Moto Inc. / Wine Country Vespa Tours, Santa Rosa Junior College, Independent Marketing Consulting Previous: Aegis PeopleSupport Inc., EMI Music / Capitol Records, Windham Hill Productions / BMG / A&M

2. Roy Gattinella
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto

3. Roy Gattinella
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto

4. Roy Gattinella
Head of Marketing: Monster Products
VP Marketing & Biz Dev: Windham Hill/A&M/BMG Music
VP Marketing: Capitol Records/EMI/Virgin Entertainment
SVP: People Support/Aegis
Co-Founder: Wine Country Vespa Tours
Co-Founder: Revolution Moto

5. Being First

9. Extending the brand

15. Thumbnail Case Studies

16. Thumbnail Case Studies
Differentiation

17. Thumbnail Case Studies
Differentiation
Being First

18. Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create

19. Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Simplicity

20. Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Simplicity
Sharing Your Vision

21. Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Simplicity
Sharing Your Vision
Extending Your Brand

22. Thumbnail Case Studies
Differentiation
Being First
Observe…Learn…Create
Simplicity
Sharing Your Vision
Extending Your Brand

23. Being First

27. Extending The Brand

35. 5000 Products in 160 Countries

56. And Now…

59. Simplicity

64. Differentiation

66. Differentiation

70. Observe…Learn…Implement

72. http://youtu.be/ZUG9qYTJMsI

73. 8.8% mkt. share

74. Definitely Not First

76. Differentiation

78. …And More

82. http://youtu.be/3qU0qQ7C0Xo

84. http://modernfarmer.com/2014/10/weed-dating/

85. Being First

86. http://thesnugglehouse.org/

87. Extension

90. http://thedigitaldetox.org/

98. Differentiation

99. “Talking Dirty About Clean Food”

109. Extending The Brand

114. http://youtu.be/Ar7g_26QWu0

124. http://rockthevote.com/turnoutforwhat/

125. T H A N K Y O U

127. Generational & Cultural Differences

131. http://www.thumbtack.com/
http://www.pressheretv.com/taking-on-yelp/

132. Jet Suite
http://www.pressheretv.com/private-jets-for-the-people/
https://www.facebook.com/JetSuiteAir
https://jetsuite.com/suitedeal

133. Say Hello to Ello

134. http://www.cnet.com/videos/behind-ello-hype-a-facebook-rebellion-brews/
http://www.cnet.com/news/meet-ello-the-social-network-that-wants-to-be-the-anti-facebook/

135. http://www.ktvu.com/videos/news/anti-facebook-site-ello-gets-boost-from-lgbtq/vCtTyw/

136. http://www.businessinsider.com/leaving-facebook-social-network-ello-2014-9

137. and Facebook management (Chief Product Officer) responds…..
http://www.nbcnews.com/tech/social-media/facebook-apologizes-
drag-queens-over-real-name-issue-n216211
https://www.facebook.com/chris.cox/posts/10101301777354543