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Marketing & Outreach to the
Latino Community
By
Lucy Gudiel-Hernandez
 Over 55 Million (17.4% of the
National Population)
 Growth
 Sonoma County
 Business & Marketing Plan
 Spending power
 Multi-Cultural Techniques
 Development of Sub-markets
 Tailoring Content & Language
Value of
Trust &
Relationships
Cultural
Issues
Family
 Demographics
 Spanish as primary language
 Mediums of communication
 Advertisement
 Demographics
 Bi-cultural approach
 Branding & Visibility
 Non-Profits Role
 Schools Role
 Avoid Stereotypes
 Language utilized is key!
 Focus on:
Values
Wants
Needs
Muchas Gracias!
Lucy Gudiel-Hernandez
Director of Operations & Development
CAP Sonoma
707-544-6911
www.capsonoma.org

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