The document discusses how to measure the success of social media marketing efforts and tell the story of the numbers. It recommends creating metric reports that track key performance indicators month over month, while noting that not all metrics are equal and interpretation is needed. The document also covers calculating return on investment for social media, addressing challenges in measuring "dark social" and immeasurable impacts, and emphasizing that the focus should be on achieving business goals like sales and conversions through social media.

1. Telling the Story
of Your Numbers
PSMG Conference 10/16/14
Kerry Rego

3. what is your focus?

4. Concept by Peter Drucker

6. 70% Value
20% Promotion
10% Human
=
100% Awesome

7. Social Media is SOCIAL
Don’t Forget
IT’S SOCIAL

8. what are you
measuring?

10. Measuring Success
•Create metric report
•Track month over month
•Not all metrics are created equal
• Interpretation and adjustment
•How do the #s match goals?
• It’s not always #s
•Learn to tell the story of the #s

11. ROI Formula
(Benefits-Costs) / Costs
=
Social Media ROI

13. Dark Social & The Immeasurable

15. what’s this really
about?

16. 7$%9@3+(0)/4
ROI
Sales
Conversions

19. Questions

20. KerryRegoConsulting.com
Kerry@KerryRegoConsulting.com
707-520-4572