Download a full version of the report at:
By examining a new class of immersive and interactive digital tools, PSFK's Future of Advertising report presents a playbook of strategies to transform digital advertising into rich engagement between brands and consumer. With traditional advertising formats such as print, TV spots and web banners losing their impact and relevance, companies must reframe marketing as a value-based relationship between consumer and brands.
Featured within the 60+ page report, readers can find:
- 50+ examples of innovative campaigns, with key performance indicators and quantitative results
- Insights and statistics from PSFK’s original global survey of the industry’s leading pioneers and researchers
- New realities changing the relationship between people and brands
- Levers impacting purchase decisions for digital consumers
- Best-use strategies for VR, video and mixed reality
- Trends-centered conversations between international professionals
- A bonus 60+ page summary presentation deck
If you are interested in seeing a presentation of this report or would like to understand how PSFK can help your team ideate new possibilities for your brand, contact us at firstname.lastname@example.org
Vol. 1 | Published April 2016
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