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The Marketing Maniac - GOEL TMT
- 2. SHRI BAJRANG POWER AND ISPAT LTD EMERGED OUT TO BECOME THE LARGEST PLAYER IN CENTRAL INDIA MANUFACTURING TMT BARS FROM IRON ORE MINING TO PRODUCING TMT BARS THEY DO IT ALL REBARS PRODUCEDUSING THEMOST ADVANCED TECHNOLOGYWITHEXTRATOUGHNESS,HIGH ELONGATIONANDANEXCELLENTABILITYTOBEND GIVING OURHOMESALONGERLIFE BINDING WIRES ITS UNIQUE SOFTNESS AND DUCTILITYCOMBINED WITH IMMENSE STRENGTH ITS IMPECCABLE FINISH ENSURES EASY WINDING AND VICE-LIKEGRIP TO THE TMT. IN SHORT, IT'S THE OBVIOUS CHOICE WHEN IT COMES TO BINDING WIRES WIRE RODS PRODUCINGTOPQUALITYWIRERODSFROMHIGH GRADERAWMATERIALATITS FULLYINTEGRATED PLANT
- 3. INTERNING WITH THE MARKETING DEPARTMENT WE WORKED ON DERIVING EFFICIENTMARKETING STRATEGIES THAT WOULD PLAY THE CORRECT MOVE ON THE FIELD. I worked with the marketing team at Goel TMT to increase sales in the retail market. I dealt with small customer groups in villages to medium- sized customers from the town. There wasa comprehensive understanding of the marketing strategies developed
- 4. The first everGREEN TMT in central India Marketing strategy We studied thoroughly how to implement hot charging, which will prevent reheating the furnace saving energy and leading to sustainable and cost-effective production of TMT bars, these also add tomarket the Goel TMT widely.
- 5. THE ‘QUINTESSENTIAL’ - QUALITY We wanted to bring high-grade quality into peoples notice. To market a certainproduct we realized the vital importance ofassuring quality to customers.Introducingthe tagline ‘don’t buy cheap, buy quality’. We took a step forward by showcasingour rigorousquality checking methods and different stages of production. Chemical checks Technical checks Pre-dispatch checks State of art technology
- 6. ‘BUILDIG HOMES IS A ONCE IN A LIFETIME EXPERIENCE’ WE CONNECTED BUILDING HOMES TO OUR CUSTOMERS VALUABLE EMOTIONS WE CONVEYED THAT STRONG FOUNDATIONS WILL LEAD TO UNSHAKEABLE TRUST AND A BRIGHT FUTURE WE CHOSE EMOTIONAL STORIES AND CATCHY TAGLINES ‘GIVING YOUR HOME A LONG LIFE’ TO PROMOTE OUR PRODUCTS
- 8. COMMUNICATING WHY TO USE OUR PRODUCT? CONVINCING DEALERS SHOWING OUR PRESENCE SHOCASING OUR CERTIFICATIONS PROVIDING ARCHITECTS WHO COULD DIRECTLY CATER TO YOUR NEEDS MAPPING OUT SPECIFIC DEMANDS THROUGH OUR STAE- OF-ART TECHNOLOGY FLEX WALL PAINTING SCHEMES AND TAGLINES RADIO ADVERTISING
- 9. REVIEW MEETINGS AS INTERNNG WITH THE SALES TEAM WE ATTENDED THE PROBLEMS OF OUR CUSTOMERS PERSONALLY FROM THE CONCERNS OFTHE SMALLEST CUSTOMER TO THE LARGEST ONES WE ADRESSED EVEYBODY EQUALLY OUR KEY: COMMITME NT FOR ON- TIME DELIVERIES THIS LED TO GENERATION OF A LOT OF WORD OF MOUTH WHICH IS MORE VALUABLE TO INFLUENCE PEOPLE TO PURCHASE YOUR PRODUCT WORD OF MOUTH CONTRIBUTES MORE TO INCREASING SALES THAN ANY OTHER SOCIAL MEDIA
- 11. GOING AND INTERACTING WITH THE VILLAGERS, HELPING THE UNDERPRIVILEGED THROUGH COMMUNITY WORK DEVELOPING VILLAGES BOTH INTELLECTUALLY AND PHYSICALLY BUILDING WALLS SCHOOLING CONDUCTING SURVEYS TO FIND WHICH VILLAGES DON’T HAVE SCHOOLS EXPOSING THE NEW GENERATION TO IDEAS AND IMAGINATION PROVIDING LED’S AND FREE COURSEBOOKS
- 13. FROMSITTING IN ROOMSAND PLANNING AND FINALLY GOINGTOEXPERIENCE THE REAL FIELD, IT WAS A NEW EXPERIENCE. EVERYTHING PLANNED ONTHE OFFICE TABLE DOESN’T SHINEOUT ONFIELD. WE VALUED FEW SATISFIED CUSTOMERS= TONS OF UNSATISFIED CUSTOMERS, PRESENTING THE SAME PRODUCTAS THE COMPETITOR DIFFERENTLY WASDEFINITELY CHALLENGINGAND BRAINSTORMINGBUT WE COULDESTABLISH REAL WORLDSTRATEGIES AND WERE ABLETO IMPLEMENT IT ON LARGESCALE. GAINING TRUST AND CONFIDENCE WITH THESE PRACTICES I SAWTHE BRANDGROWING. WE KEPT OUR KEY FOCUSONOUR EMPLOYEES, THE CUSTOMERAND THE ENVIRONMENT. PACINGUP WITH THE TIME GAVEUS GREAT OPPORTUNITIES TOEXPAND OURFOOTPRINTS