table of contents
ESTABLISH YOUR GAME PLAN 4-10
+ Get your head in the game
+ Build your dream team
+ Create some chemistry
+ Know your opponent
+ Get into a groove
+ Sell the tickets and pop the popcorn
EXECUTE YOUR GAME PLAN 11-16
+ One play at a time
+ Think outside the pocket
+ Call an audible
+ Clock management
+ Punt or go for the Hail Mary
+ Connect with fans
+ Watch the tape
+ Plan the next campaign
GAME ON 21
ABOUT US 22
When they’re good, they exhilarate an office, pump up a crowd and rally the forces of collaboration. When
they’re bad… they’re really bad. So bad that they could halt your BIG IDEA in its tracks or even land you on
the free agent list.
According to a recent PGi survey:
80% of attendees have checked email during a presentation.
31% left before it was over. Why? The presenter was boring, long-winded and didn’t stick to the topic.
What you need is a playbook. One go-to source that will give you the complete game plan for an unstoppable
offense and an impenetrable defense. You’ll finesse the crowd, drive your strategy home and claim a victory
they’ll be talking about for years to come. This eBook is your all-expenses paid ticket to presentation triumph.
inthegame. If you think you can phone in your next meeting or presentation,
think again! A recent PGi survey of more than 1,400 customers
revealed that 98% of people think presentations are the ticket to the
big time. So get your head in the game!
Know what you want to achieve every time you stand up in front
of the crowd. Firmly establish your BIG IDEA. This one idea is
your quarterback, your playmaker, your hero. Without it, your
presentation is doomed to fail. With it, you’re on your way to a
Now that you have your dream quarterback,
it’s time to create your fantasy roster.
This is you, the
leader focused on a
strategy to make the
BIG IDEA succeed.
The BIG IDEA, the
power behind your
The main points
BIG IDEA; 3-5 rock-
that help your QB
advance the ball.
Your flash and bang,
your creative juice.
This is your awe-
inspiring slide deck,
your Prezi that
zooms, your powerful
whiteboard skills that
sell your audience on
your BIG IDEA.
Your workhorse, the
data that ultimately
understanding of your
BIG IDEA and secures
the crowd’s buy-in.
This is your back pocket
trick when your QB needs
a little something extra.
Emotional videos, one-
liners, powerful images or
your “One More Thing”
to keep the crowd coming
back for more.
Build your dream team.
In a remarkable presentation, one your audience will remember
for years, the chemistry sizzles between the presenter, the story
and the visual aids.
1 part appearance: Don the uniform. Dress to impress and inspire,
and don’t hide behind a podium or phone call. They need to see you to
3 parts story: The best drives are built on play-action passes, runs up
the middle and quick slants — small gains that lead to a memorable
score. Be a storyteller and utilize plot points like you would plays in
your offensive drive: beginning, middle and a memorable ending.
2 parts visual aids: A boring, cluttered visual will halt your offense
before it even reaches the line of scrimmage. Know the tools of the
trade — slide decks, apps, whiteboards, idea boards, and even handouts
— and how to transform them into a graphic masterpiece
Check out our first eBook, The Little Black Book of Presentation Ideas,
for the tools and how-to’s that will make your visuals sing.
If you go into the game thinking you’re
going to waltz past your opponent, you’ve
got another thing coming. For every idea
in your playbook, your audience will
have a defense, offering up reasons why
it’s doomed to fail. When crafting your
presentation, brainstorm all possible
objections and strategically insert proactive
rebuttals—before someone can lay the hurt
on your BIG IDEA.
Flow is vital to every drive to the end zone, as individual plays come together to build to a masterful, memorable finish. Organize your
presentation so the BIG IDEA is the central theme, and the components of your presentation will build to a memorable crescendo.
of the BIG IDEA
how you arrived
at the BIG IDEA
Data on why the BIG
IDEA is the best idea
How the BIG IDEA
How to put the BIG
IDEA into action
If you want your BIG IDEA to become a winner, you have
to sell some tickets and pop the popcorn. For presentations,
this is all about the invitations and agenda.
The invitation sets the scene and gets the crowd pumped up
for the big game. Include the “who, what, when, why and
where” and a concise agenda in your eye-catching invitation
so you draw hyped-up fans, not irritated attendees.
Now that you have your team ready and the tickets sold, it’s time to
put your game plan into action. Stick to your plan like white on rice,
but be ready for the defense to throw some surprises your way.
One play at a time.A common mistake, both on the field and during presentations, is not keeping your
head in the game. Don’t skip ahead in your playbook just because you have a heckler in
the crowd asking questions, interrupting your presentation or trying to monopolize the
conversation. Smile and politely redirect their attention to the clock and the agenda.
Sometimes the defense throws something you’re not ready for
and there’s no other way to move the ball than to get a little
creative. Don’t be afraid to do some fancy footwork to keep your
presentation on track. Stay focused on your BIG IDEA, take a deep
breath and trust your instincts.
• BRING IN TECHNOLOGY TO FURTHER YOUR CAUSE. Pull up an
app or go to a website to answer a question or objection. In a web
conference, show multimedia files and share your screen to make
the presentation more dynamic and interactive.
• SIT DOWN: STANDING UP IS FOR FORMAL PRESENTATIONS.
If you need to encourage participation, sit down where everyone
can see you while still positioning yourself as the leader at the
head of the table.
• BE QUIET. On rare occasions, simply remaining silent can be a
powerful tool, especially when your audience is actually talking
themselves into believing in your BIG IDEA.
• ORDER PIZZA. Is your presentation so good it’s lasting longer
than expected? Bring in food, drinks, frozen yogurt, candy or
whatever you can get your hands on to keep the energy level of
your team players elevated.
Callanaudible.BIG IDEAS become GREAT IDEAS when collaboration happens.
If one of your fans raises an idea that makes your playbook even
better, don’t be afraid to call an audible and encourage the new
idea—schedule a follow-up brainstorm session to roll up your
sleeves and propel your BIGGER IDEA into the end zone.
With your BIG IDEA at stake, you cannot afford to get caught
looking away from the clock. Schedule your presentations with
the subject matter, format and audience in mind.
5 MINUTES: Share news or project updates quickly, often in a
15 MINUTES: Present one small idea, explain briefly and
schedule a follow-up once everyone can mull it over.
30 MINUTES: Present one BIG IDEA with a maximum three
supporting ideas that will impact only a team or department.
45 MINUTES – 1 HOUR: Discuss one BIG IDEA, with multiple
elements and deciding factors needed to make it work. This
can often be the trickiest clock to manage because long
presentations can quickly move from intriguing to boring. If
the crowd is restless, don’t be afraid to skip the “Any more
questions?” to keep your fans happy and coming back for more.
Punt or go for
Sometimes it just doesn’t matter how solid your game plan is;
you’re going nowhere fast. If you’re running into objections
left and right or can’t sell the crowd, decide whether to punt or
throw a Hail Mary.
When to punt
a Timing is not ideal within the big picture business strategy.
a Crowd is sidetracked by other events or projects.
a You have the wrong fans in the crowd.
When to throw a Hail Mary
a The primary decision maker says he/she has to leave the
1-hour presentation in 15 minutes.
a The presentation has been rescheduled multiple times.
a You know your BIG IDEA is THE IDEA that will propel your
business into the future, but the game plan isn’t working.
Sometimes it’s best to throw out the plays, trust your BIG
IDEA and shoot for the end zone.
the Hail Mary.
You’ve left it all on the field — in conference rooms,
online meetings and brainstorming sessions. Now you
can celebrate a win or recover from a loss.
Every good player knows that great fans will stick with you
during good times and bad. Great presenters know that the
audience is the “twelfth man” that can take a good idea and
propel it toward action.
After every presentation, reconnect with individual audience
members: from decision makers and managers to colleagues
1. Send a recap of the presentation with a “thank you and next
steps” assigned to specific people by name.
2. If applicable, immediately follow the presentation with an
invitation to any follow-up meetings or further presentations.
3. Speak to key attendees for their feedback. Make sure they
share both the good and the bad, along with any ideas for
4. Give credit where credit is due. If one of the attendees has a
great idea, give them credit for it in your next presentation.
A loyal fan is one who feels like they are part of the team.
A tried-and-true method for evolving into a powerful athlete is
evaluating your performance after the game. Incorporate this
technique into your presentation process. Recognize the great
moments and identify the weak spots so you can throw them
out completely or modify them in order to build a stronger
+ Record your live presentation using a video camera for face-
to-face presentations or the recording features of a web
conference or webinar product.
+ Ask someone impartial to provide sidelines commentary via
extensive note-taking during the presentation.
+ Follow up with stakeholders for their thoughts, feedback and
+ Invite your mentor to be a spectator and provide feedback as
part of your long-term growth plan.
A great coach knows there is always a next play, a next
game or a next season. Focus your attention on the next
steps needed to turn your presentation into the next BIG
IDEA. Determine what your next step should be:
• The same presentation with new stakeholders and/or
• A brainstorm session with creative thinkers and subject
matter experts to build upon your idea.
• A discovery meeting to determine the parts of the whole
needed to advance your idea.
• A planning session with the feet-on-the-street that will
turn your idea into action.
No matter what comes next, use everything you learn during
the recap phase to make your next presentation even more
powerful than the first.
onNow it’s time to put on your uniform and get into the game. Take a deep
breath. Focus on your BIG IDEA. You’ve done everything you can to make
this presentation a winner. You’ve built your game plan and studied every
play. You know the opponent. The dream team is in place. You’re ready.
You’re ready to win.
PGi’s presentation expertise has been featured on Mashable, CNNMoney,
Fox News, TechCrunch, About.com and more. And all the fun presentation
ideas are in our Learning Space. To become a powerful presenter, join us for
the presentation revolution: Goodbye, Death-By-Slides. Hello, innovation,
collaboration and BIG IDEAS.
For more inspiration, visit our Presentation Ideas community.