PCI Media Impact Annual report 2011

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PCI Media Impact Annual report 2011

  1. 1. Table of Contents Letter from the Executive Director, Sean Southey Mission and Vision of Media Impact Map of our current programs Stories from our 2011 programs Corazon de Mujer (Mexico) Mucho Corazon (Mexico) My Island – My Community (regional, Caribbean) My School – My Community (New York City) Strong Voices (Peru, Colombia and Bolivia My Health Hen Biribireba/Our Coast (Ghana) (USA) Voces Nuestras/Our Voices (Bolivia) My Gorilla – My Community (Nigeria and Cameroon)Youth and Sexual Reproductive Health (Peru) Youth My Tiger – My Community (Laos) Empowerment & Civic Participation (Colombia) My Water - My Community (Peru) My Chimpanzee – My Community (Rwanda) My Western Chimpanzee – My Community (Sierra Leone and Liberia) Outlook for 2012 and programs in development Staff and Board 2010 – 2011 partners Donors Financials
  2. 2. NOTE FROM OUR EXECUTIVE DIRECTORDear friends,2011 has been an eventful year! Fueled by the same passion that has inspired millions of people around the world to tell their story, our own story has evolvedand has been guided by transition and innovation. Thanks to the invaluable support of our friends, PCI-Media Impact continues to reach more people in morecountries with vital life-changing access to information on some of the most pressing issues of our time, including family planning, reproductive health,HIV/AIDS, sustainable development, biodiversity conservation, climate change, gender and human rights, and democracy.2011 was also a year marked with success. In Mexico, for example, what started as a radio drama Corazón de Mujer, has now expanded into a television drama,Mucho Corazón, which broadcasts on 24 stations throughout Latin America and the United States. Moreover, My Island - My Community alone has united 50Caribbean agencies to work together on a common problem: a threatened environment with increased vulnerability to the effects of climate change. We havehighlighted more successful stories throughout this report, in the hope that you will appreciate how much your support has enabled us to accomplish.I have the privilege of working with an exceptional staff and Board of Directors, all of whom share my deeply-committed mandate to engage in our work with arigorous approach, focusing on three areas: delivering excellent programs, telling our stories and developing innovative new programs.Our methodology, My Community, continues to be the cornerstone of our work, empowering people to improve their lives. This approach is designed with threeoverarching goals in mind – our “3C’s” – capacity, community, changes. Though each of our programs is heavily contextualized and adapted to the appropriateculture, we aim to strengthen the capacity of local partners to effectively use communications to catalyze change in their communities. We measure this changebased on three salient shifts in knowledge, attitudes and behaviors around targeted social and environmental issues.While this methodology continues to drive our programs, we have been digging deeper this past year, discussing what else we could do to bring about socialchange through storytelling and creative communication. In this spirit, we have expanded the breadth of our work to act as a trusted Communications forDevelopment advisor to a number of citizens and organizations all over the world – groups that want to tell their own important story to attain social progress.Just as it is paramount to empower our partners, whose support is indispensable to the quality and sustainability of our work, it is vital to understand andleverage our increasing number of media platforms. As a media organization, it is imperative that we stay relevant in this growing field in order to be best-positioned to maximize our impact. Therefore, in addition to integrating our methodology into the various social media platforms, we have also been exploringnew ways to deliver our programs and services using sports, music and other entertaining mediums.Furthermore, we are looking to harness the use of mobile phones and integrating this medium into our community-driven methodology Listeners are alreadycontributing to talk shows via text messaging, while in n the Caribbean, for example, we have been using smart phones to project our work. In the future, cell-phone users will be able to upload and watch short E-E programs directly from their phones and will be able to participate in and contribute to talk shows viatext messaging. These messages will then be tracked and used for program monitoring and evaluation. These are just a few of many developments that willallow us to continue to impact more people in more countries – delivering excellent programs, telling our stories and developing innovative new programs.In retrospect, it has indeed been an important year of transition and innovation. The passion that ignites our work shines brighter than ever before! With yourongoing support, we look forward to continue to change the world, one story at a time.Warm regards,Sean SoutheyExecutive Director
  3. 3. Mission and Vision of Media Impact PCI-Media Impact empowers communities worldwide to inspire social and environmental change through storytelling and creative communications. PCI-Media Impact (Media Impact) is a leader in Entertainment-Education and communications for social change. For more than 25 years, we have advanced the well- being of vulnerable populations by improving knowledge, shifting attitudes andchanging behaviors with regard to critical social issues, allowing millions to live healthier lives, sustainably, and in harmony with their natural world. Media Impact creates social change through comprehensive Communications for Behavior Change campaigns, drawing on over 40 years of social science theory andapplied practice. We do so within a capacity-building model through our My Community approach, training and mentoring in-country organizations to lead program implementation. Media Impact programs leave behind a lasting footprint of local capacity and sustainability. Together with our partners around the world, Media Impact has produced more than 3,000 episodes of 80 television and radio productions, reaching more than one billion people in over 40 countries.
  4. 4. Map of Our Current Programs
  5. 5. Promoting women’s access to government health services and legal rights.The state government of Chiapas was the first in the world to base its constitution on the The StoryUnited Nation’s Millennium Development Goals (MDGs), a bold move for one of the poorest The three Paz Villa women -- a grandmother,states in the country. Fundamental to the MDGs, and ultimately to both local and international her daughter and her grand-daughter --development, is the empowerment of women, together portray half a century’s worth of struggles for dignity and women’s rights in Corazón de Mujer. Their story takes us on aWith these objectives in mind, in 2011, the State Governor and First Lady of Chiapas called on journey through the pains and pleasures ofPCI-Media Impact to develop an Entertainment- Education (E-E) radio serial drama, Corazón being a woman. Each episode is like a heartbeat that races each time a woman facesde Mujer (The Heart of a Woman), that conveys the nature and promise of new state programs pain, fear, misunderstanding and injustice; andaimed at achieving these goals. in each episode, too, they gain strength through love, solidarity, joy and faith.First aired aired in Chiapas from March to December 2011,Corazón de Mujer became an instant hit and has since IMPACT OFspread into rebroadcast on 51 radio stations in six countries. CORAZóN DE MUJER “I saw myself in all the characters. I visualized my mother’s life story. I come from a broken 16% increase in number family, but my mom suffered the most. She Specifically, the drama encourages listeners to of hospitals and was abandoned. I am a taxi driver and I cried when I listened to the radio drama. My mom • take advantage of new laws enabling women to own medical personnel able lost two sons. She buried both sons after they property to attend to female died of the measles. From that point I started to personally live what was happening in the • fortify rights of women to live free of domestic abuse victims of violence radio drama.” – Male Focus Group Participant • adopt farming practices that are environmentally 6% increase in trust of sound, government services profitable, and sustainable available for mistreated • respect Indigenous peoples, integrate them into the society and agricultural economy women • educate children—particularly girls—more extensively 51% of women surveyed • settle in locations that have electricity, potable water, that knew the right plumbing, hospitals, and adequate schools. number to call in case of gender-based ―Everyone can identify with different characters. I identified with violence learnt this in Rosita and was reminded of my mother because she left my father. My father was a drunk and came home and beat her. We had to Corazón de Mujer leave and stay with neighbors.‖ – Female Focus Group Participant
  6. 6. Enhancing knowledge sharing and engaging the public to bring about positive social change and community developmentMucho Corazón is an extension of the partnerships Topics identified in a baseline survey as important toand work done with Corazón de Mujer (The Heart citizens and incorporated into the storyline:of a Woman), which promotes women’s access to  All boys and girls have the right to andgovernment health services and legal rights. should attend school  Discimination against, mistreatmentMucho Corazón tells the story of Maruch, a young and abuse of indigenous peopleindigenous woman from a rural Chiapas who RECONVERSIÓN PRODUCTIVAsuffers from harassment, corruption, racial and In 2012, Women’s World Banking Treatment of Othersgender discrimination and a lack of opportunities donated $30,000 for the  Alcoholismbecause of her social class. In the absence of her inclusion of financial literacymother, Maruch supports her alcoholic father and messaging in the programtries to help him overcome the disease.Determined to see her father get better and for herown life to improve, Maruch takes advantage of What people are saying:government programs for women and empowers ―I saw myself in all the characters. I visualized my mother’s life story. Iother women in her community to start their own come from a broken family, but it was my mom who suffered the most. She was abandoned. I am a taxi driver and I cried when I listened to thetomato farm. Through her struggles which include a radio drama. My mom lost two sons. She buried them after they died offorced marriage to Don Justo, the town’s leader, the measles. From that point I started to personally live what wasMaruch is confronted by several dangerous happening in the radio drama.‖ – Male Focus Group Participantsituations and falls victim of injustice beforeovercoming it all. ―My Mother did not give me any land for the simple reason that I am a woman. She only gave it to my brothers because a woman does not know how to the work the land and produce food while a man does.‖The weekly 30-minute episode was first aired on (Fernanda Jimenez Escobar, 59, Copoya)Chiapas Radio and complimented by a weeklytelevision talk show. Additional agreements haveexpanded the program’s reach to 23 stationsthroughout Latin America, and one for Mexicanimmigrants in the United States
  7. 7. Raising awareness on and supporting public engagement for climate change, biodiversity and environmental conservation Centering around the radio drama Callaloo, the My Island- Callaloo is on the air on 11 radio stations in 10 countries. My Community program aims to expand the capacity of Posters, banners and other promotions materials are on display regional partners to effectively and sustainably use across the target communities raising awareness about the contemporary communications to heighten awareness, drama, but more importantly about the issues they address. stimulate discussions, and support public engagement Additional online Callaloo banner ads are being pushed to smart regarding climate change, biodiversity and phones across the region. environmental conservation. We provide a broad-based Participating countries: Anguilla Media Impact has welcomed a range of partners to the communication platform and Antigua and Barbuda The Bahamas program, allowing us to broaden the base of our technical action plan that unites 50 Barbados expertise, delve into trans-media Entertainment Education and Caribbean agencies with the Belize The British Virgin Islands secure necessary financial resources to continue broadcast. everyday citizen to work together Dominica on a common problem: a Grenada Jamaica threatened environment and Montserrat increased vulnerability to the Saint Kitts and Nevis Saint Lucia effects of climate change. St. Maarten By the end of 2012, My Island – My Saint Vincent and the Grenadines Trinidad & Tobago. Community aims to • Broadcast 104 of the 208 episodes of Callaloo in all 15 participating countries. • Launch Community Action Campaigns in 5 countries • Broadcast locally-produced radio call-in shows, with localWHAT PEOPLE ARE SAYING: messaging and information“The very rich oral tradition of storytelling really brought in all the related to the regional radioissues and connected the world to me. I see the world not just as aplace I live now but as my house. And if I can have my house clean then drama, in 15 countries.I’ll be a better person. I’ll be a happier person. I’ll be more tolerant” • Stimulate behavior change - Willfred (Willy) Noel, Broadcaster, Grenada around targeted areas.
  8. 8. Giving New York City students and teachers a voice in their educationMy School – My Community works in New York Cityschools to promote Issues students chose to youth civic engagement community engagement in school communities address in their campaigns: youth voices in school processes HomophobiaThe long-term goal of My School – My Communityis to generate broad, systemic change in the Cyber bullyingeducational change, by working first with students Teenage pregnancyand then through policy change. Gossip Teen violenceMy School – My Community builds student andteacher capacity to research their own schools,identify critical issues in their school community,write serial dramas that model the positive behavior WHAT PEOPLE ARE SAYINGthey want to see in their school community, host “I’ve seen them go from being disruptive to beingtalk shows to lead discussions about the issues the incredibly productive and love that they can express themselves and use their voice to directdrama addresses as well as the behavior of drama other kids in the class and take on that leadershipcharacters as they interact with these issues, and role. Students really flourish when they’re givenlead school-wide campaigns to spark action. that kind of opportunity and they start to discover things about themselves that they may not otherwise have known…” --Brooke Gassel (Past lead teacher at UA School of Business for YoungParticipating Schools: Women)Urban Assembly School of Business for Young WomenUrban Assembly School for the Performing ArtsUrban Assembly Academy for Civic EngagementUrban Assembly School for Green Careers
  9. 9. Changing Attitudes and Behaviors of Coastal Communities Towards Sustainable Fisheries and EcosystemIn Ghana a survey showed that The Hen Biribireba program aims to increase knowledge, and change attitudes and behaviors of91.5% of the population gets their coastal communities towards sustainable fisheries and ecosystem management practices to support a more viable and sustainable future for the Western Region. Media Impact’s main role hasmost trusted from the radio, been to mentor and build the capacity of the communication team and local partners in the88.1% from television and production of the E-E program.32.2% from Newspaper Prioritized at the community level were identified as: 1. Sustainable fishery: Community members, in particular fishermen, understand the93% of the target audience listen to radio consequences of illegal fishing practices, plan for the future and voluntarily comply with> 80% do not practice family planning fisheries regulations: Stop using dynamite or light fishing57% see no problem eating endangered/ 2. Responses to climate change vulnerability: Coastal communities understand theirprotected sea turtles. vulnerability to climate change, adopt preventive measures such as stopping erosion, stopping new developments by the shore and planning for future resettlement. 3. Protection of Wetlands and Coastal Biodiversity (Ecosystems): Coastal communities understand the importance of mangroves and wetlands, and protect them (stop degrading and dumping refuse on mangroves and wetlands) 4. Need for Integrated Management Under a Nested Systems of Governance: Coastal communities understand their role in governance and participate in the district subcommittees. 5. Population, Health , Environment (PHE): a) Community members understand the benefits of family planning and access products and services to reduce the number of children they have b) Parents understand the benefits of – and provide a protein/vitamin diet to their children.
  10. 10. Promoting understanding of the importance of democracy and greater civic participation.Voces Nuestras (Our Voices) is a national four-year program in Bolivia which seeks to strengthen the capacity ofcommunity radio stations to produce relevant programs and engage listeners. These capacities encourage the stations’role in promoting access to communication and increasing tolerance in a multicultural society.Central to the program is the serial drama, Dark City, which has been adapted for Quechua and Aymara audiences. Itreflects society’s prejudices and unhealthy relationships, while also shedding light on the need for civic participation,communication and diversity. Drawing on stories gathered in meetings with audiences in cities throughout Bolivia, DarkCity captures and represents the real life experiences and stories of its listeners and how they survive in a climate ofpolitical corruption, exclusion and intolerance. Because of this process, the audience identifies with the characters andadopts the behavior changes promoted in the drama.Now in the second phase of implementation, Our Voices is working with 6 of the initial 30 participants who are serving asmentors to support the new participating radio stations as they develop talk shows to accompany the drama. These sixmentors are also working to support regional campaigns to promote citizen engagement in the issues addressed throughthe drama. WHAT PEOPLE ARE SAYING: The radio drama contains deep messages. It should be analyzed by and distributed to the entire population. It is important to let the audience know about their rights, and to learn about discrimination, homophobia, xenophobia, and thousands of other issues that are part Program Objectives of our society and that we need to eradicate. • Promote understanding of the importance of democracy and - Guest at Radio Pataju, a participating station greater civic participation. • Strengthen capacity and professionalism of local radio stations • Promote networks among community radio stations. • Increase access of Bolivian citizens to independent media.
  11. 11. Teenage Pregnancy and Reproductive Health primary audience 59,000 adolescents and young people, aged 14 to 18 years. secondary audience 450,000 fathers, mothers, teachers and adults in general. objectives  Strengthen capacities of public impact of the Advisory Councils of adolescents and young people to the EAP Promote positive changes in knowledge, perceptions and attitudes of adolescents and the general population to promote the prevention of teenage pregnancy and respect for the sexual and reproductive rights of adolescents.Surveys conducted on students pre and post-broadcast showedconclusive evidence that the radio broadcasts had a positive impact onstudents’ knowledge of sexual and reproductive health. More specifically,o 32% more students had heard of ESI, an initiative for Integral SexualEducationo 89% more knew of the regional project in favor of safe environmentsprovided by reproductive health services for teenso 121% more were aware of the safe environment provided by thesexual and reproductive health services at their local hospital
  12. 12. Youth, Citizenship, Intercultural and Intergenerationaldialogue, participatory community development planning, coexistence and peaceful conflict resolutionA 2003 quality of life survey lead by Colombia’s DANE (Departamento Administrativo de Estadistica), theNational Administrative Department of Statistics, showed that 66% of the country’s youth (0 to 26 years)lives in extreme poverty. These youth receive no assistance from the government and also face―temptations‖ offered by drug dealers, guerillas and gangs.To counteract these negative influences on Colombia’s youth, Media Impact and Fundación Socialpartnered to train youth community-based organizations and Fundación Social’s staff in Entertainment-Education methodology for and communication for social change strategies. Using this approach, theprogram addressed issues of youth and Citizenship, intercultural and intergenerational dialogue,participatory community development planning, coexistence and peaceful conflict resolution. An estimated 100,000 listeners are reached in the four areas of Bogota, Ibagué, Barbosa and Pasto (which have a combined total population of 2,220,000). WHAT PEOPLE ARE SAYING: “we were born to fight, but we instead of using stones we decided to use ideas and create great projects” – final workshop participant
  13. 13. Ending violence against women, and promoting political and public health care services, and reproductive health Media Impact, Diakonia and a number of local partners in Bolivia, Bolivia Colombia and Peru are working together to mobilize citizen action, In El Alto, a migrant neighborhood strengthen civil society and influence cultural norms of violence to plagued by drug-trade violence, improve gender-based violence in the Andes. Each series is inspired by overpopulation, poverty, inadequate water and sanitation women suffer the most. its cultural context (Aymara, Quechua, Afro-Colombian) and using local Public services aimed at addressing languages ​and dialects of Castilian. violence against women are few and fail to address the urgent needs of the community. Colombia In Chocó women suffer sexual abuse as a combat strategy at the hands of guerillas and paramilitary forces. While grassroots organizations are working to bring these issues to the forefront and promote women’s rights, they recognize the needTarget Audiences This regional program to incorporate a communications creates a knowledge-sharing component to increase their reach andBolivia: 250,000 adolescents and youth aged 10 – network for organizations to encourage wide-spread change.24 in El Alto share their experiences andColombia: teachers, municipal authorities, strategies in this field, and Perucommunications and media professionals in 19 seeks to empower NGOs and 38.8% of women in Peru have sufferedmunicipalities in the state of Chocó grassroots organizations to physical violence at the hands of their husbands or partners. Women’s rightsPeru: 453,323 men and women who are strengthen their capacity to activists have been successful in securingmarried/living together, and their families as well use communications to the enactment of a series of related lawsas community leaders, government authorities, influence and mobilize public in the 1990s, but much work remains to beand individuals working in service agencies in opinion, change policy and done. Gender-based violence has seriousCusco and the 9 surrounding districts. promote access to health consequences for health, the economy services. and social development.
  14. 14. Promoting Healthy Behavior, Fostering a Healthy Living Environment and Increasing Quality of Life In 2012, Media Impact acquired Media for Health and its programs targeting populations in the southern states. The partnership holds the promise to empower communities in need, helping them develop and deliver creative health promotion messages based on the principles of Entertainment-Education. Both organizations understand the critical need to respond to the most pressing health issues in the United States. These include heart disease, cancer, stroke, and diabetes, all caused by major risk factors of obesity and unhealthy lifestyle choices.Alabama has the highest rate of diabetes in the United States In Iowa 44% of all pregnancies are unintended.and is the second most obese state. Of Alabama’s residents: 79% are mistimed 13.2% are diagnosed with diabetes 21% are unwanted 70% are obese or overweight 60% lead to birth 22% are cigarette smokers 27% lead to abortion Compared to the national average, Alabama has: Queen Street and its Spanish version La Noche te da Sorpresas address ~ a lower per capita income these issues and promote family planning, the use of affordable clinical ~ a lower percentage of residents with a higher education services ~ more people living below the poverty level All these factors are negatively correlated to the health status, and access to prevention and health care. African Americans and Hispanics experience a higher vulnerability regarding health risk factors, such as diabetes or obesity. Body Love, Camberwell and its Spanish equivalent Promesas y Traiciones address these concerns and promote healthier lifestyle choices and improved health-seeking behavior.
  15. 15. Conserving the Cross River gorillaOBJECTIONS OF MY GORILLA – MY COMMUNITY1. Develop the capacity of WCS and local organizations in Once thought to be Nigeria and Cameroon to better use communications extinct, the Cross to effectively enhance community protections activities and motivate long-term social change in River gorilla is a favor of the Cross River Gorillas unique subspecies2. Build a community of coalitions and well-informed of gorilla that constituencies that understand and support ―resurfaced‖ in the protection of the Cross River gorilla 1980s and is only3. Positively change community knowledge, attitudes and behaviors related to the Cross River gorillas. found along the southern section of the Nigeria- Cameroon border. Preferring habitats of low and mid- elevation rainforest and montane forest, the remaining Cross River gorillas live in roughly 11 subgroups dispersed amongst the region’s highland areas. One What people are saying: of the four known “Working with Media Impact has been really exciting for us and has added fresh impetus and subspecies of drive to our existing conservation education gorilla, Cross River program. Collaboration is great and I really feel gorillas most closely a part of Media Impact, we have one project resemble western rather than two NGOs. Working with them has lowland gorillas but also encouraged us to start looking more critically at monitoring and evaluation.” differ particularly in – Andrew Dunn, Wildlife Conservation Society, Nigeria the dimensions of their skulls and teeth
  16. 16. Supporting Tiger conservation efforts in IndochinaTarget audiences: hunters and traders farmers and community members government officialsNam Et-Phou Louey National Protected Area (NEPLNPA) in Laos is home to the most viable population oftigers in all of Indochina. This protected arearepresents one of the few remaining areas in Laoslarge enough to serve as a breeding sanctuary fortigers, but increased human activity, especiallypoaching and hunting, endangers the future of thissanctuary.To address the behaviors threatening Indochinesetiger survival, Media Impact has partnered with theWildlife Conservation Society (WCS) Laos CountryProgram in the NEPL NPA and surroundingcommunities to launch a Communications for Changecampaign to support the conservation of Indochinesetigers and reduce the human-caused threats to theirsurvival. The My Tiger-My Community programaims to raise awareness on existing conservationefforts and motivate lasting social change by using amulti-faceted communication approach that builds onSocial Marketing and Entertainment-Education (E-E).
  17. 17. Improving access to water and sanitation Peru Water 24% of Peruvian households Program Objectives • Develop the capacity of 4 local coalitions, (60% in rural areas) do not have supporting an additional 8 satellite efforts, access to safe water and sanitation across Peru to use communications to effectively promote water and sanitation activities and motivate long-term social changeTo address this situation, the United States Agency for • Build a community of coalitions and well-International Development (USAID), (Media Impact), and a informed constituencies that understandnumber of national and regional partners came together to and support water and sanitation activitieslaunch My Community, My Water: The Story of Our Water. • Positively change community knowledge,The program aims to raise awareness about and motivate attitudes and behaviors related to safesocial change in the areas of sanitation, hygiene and water water consumption, sanitation and hygiene.resource management. Additionally, the story addressesgender equality, especially with regard to water resources.The My Community, My Water program team will alsoproduce 10 mini-programs broadcast in Quechua to allowIndigenous People to benefit from the program. Each ofthese four coalitions will implement Community ActionCampaigns with community members and volunteers toreinforce the messages and themes addressed in the radiodrama episodes. Each regional coalition node will supportrebroadcast efforts in two additional locations, for a total oftwelve broadcast locations.
  18. 18. Protecting endangers chimpanzees from human activity The Nyungwe-Kibira forest landscape in Rwanda and Burundi, is one of the last remaining patches of high altitude forest in Africa. Rich in biodiversity, the forest is home to an amazing 13 species of primates, including the highly endangered chimpanzee. The flagship Nyungwe- Kibira chimpanzee species represents the best hope for the development of ecotourism in the region. Despite their importance, these chimpanzees are currently at risk Direct Threats to Chimpanzees due to human activity from both locals and tourists. Incidental Poaching by poachers’ snares To address the factors threatening the survival of Habitat Destruction by fires chimpanzees, Media Impact will partner with the WCS Disease Transmission from tourism or Rwanda Country Program and local partners to build on inadequate waste disposal by locals existing conservation efforts and motivate long-lasting social change through the My Chimpanzee – My Community,program in the five districts bordering Nyungwe National Park.Target audience:1,508,000 individuals in five districtssurrounding Nyungwe National Park in Rwanda(two of the Southern Province: Nyamagabe,Nyaruguru and three of the Western Province:Rusizi, Nyamasheke and Karongi) and thousandsmore living around the Kibira Forest in Burundi.The radio programs will reach up to 2 millionlisteners.
  19. 19. Conservation of Western Chimpanzee HabitatsWorking in Sierra Leone and Liberia, an Entertainment-Educationradio serial drama was created under the My WesternChimpanzee – My Community program. Weaving togetherrelevant information on this species with a compelling storymodeling desired attitudes and behaviors the program aims toreduce threats to Western Chimpanzees and their environment.Specifically this means reducing thehunting and killing of chimpanzees andthe destruction of their forest habitat.Ultimately, the goal is to stop the declinein chimpanzee numbers and contributeto the conditions necessary for apopulation recovery. What People Are Saying: “The case for chimpanzee conservation is based on both economic self-interest as well as an ethical perspective on sharing this world with a species that is our closest relative. With this program, we hope to empower people in Sierra Leone and Liberia to first imagine a future of co-existence with chimpanzees and then to support conservation efforts which benefit both their own communities and the chimpanzees.” – Dr. William Banham, Program Director, PCI-Media Impact
  20. 20. Statement of Financial Position > 12.31.11 Assets 12/31/11 12/31/10 Cash and cash equivalents $208,748 $129,448 Contributions receivable 31,289 291,672 Prepaid expenses and other assets 41,927 37,110 Investments 1,349,155 1,433,959 Beneficial interest in charitable remainder trust 14,833 14,833 Leasehold improvements and equipment, net 36,550 23,949 Total assets $1,682,502 $1,930,971 Liabilities and Net Assets Capital Lease Obligations $12,867 Advances payable 159,326 Accounts payable and accrued expenses 63,280 40,849 Annuities payable 48,641 51,310 Total liabilities $284,114 $92,159 Net assets Operating $ 54,208 $ 105,349 Designated for long term investments 1,322,648 1,684,463 Unrestricted $1,376,856 $1,789,812 Temporarily restricted 21,532 49,000 Total net assets $1,398,388 $1,838,812 Total liabilities and net assets $1,682,502 $1,930,971
  21. 21. Statement of Activities and Changes in Net Assets > 12.31.11 TemporarilyOperating revenue Unrestricted Restricted 12/31/11 12/31/10Contributions and grants $961,890 $437,037 $1,398,927 $1,121,197Investment return applied to operations (1,723) 0 (1,723) 9,920Other income 61,439 0 61,439 64,941 1,021,606 437,037 1,458,643 1,196,058Net assets released from restrictions 464,505 (464,505) 0 0Total operating revenue $1,486,111 $(27,468) $1,458,643 $1,196,058Operating expensesProgram services $1,486,434 $0 $1,486,434 $1,478,168Administration 237,167 0 237,167 181,356Fundraising 209,246 0 209,246 315,235Total operating expenses $1,932,847 $0 $1,932,847 $1,974,759Change in net assets from operations $(446,736) $(27,468) $(474,204) $(778,701)Non-operating changesBequests $38,130 $0 $38,130 $315,338Changes in the value of split-interest agreements (4,350) 0 (4,350) (4,565)Non-operating changes $33,780 $0 $33,780 $310,773Change in net assets (412,956) (27,468) (440,424) (467,928)Net assets, beginning of year 1,789,812 49,000 1,838,812 2,306,740Net assets, 12/31/2011 $1,376,856 $21,532 $1,398,388 $1,838,812PCI-Media Impact, Inc. is an independent, non-profit organization with tax exempt status under Section 501(c)(3) of the InternalRevenue Code. A copy of the complete audited financial statements represented here and/or a copy of the IRS form 990 may beobtained by writing to PCI-Media Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York 10017-3521 or to theOffice of the Attorney General, New York State Department of Law, Charities Bureau, 120 Broadway, NY 10271.
  22. 22. PCI-Media Impact is extremelygrateful to all partners and donors . Albright, Adam Department of State Lemons, David and Nancy Steele, Anne Allen, George Djalilova, Durdona Lyndgoh, Bremely Steele, Richard and Elizabeth Anonymous Estate of Benjamin Stein Magintie, Walter and Ruth Sustaina Metrix Anson, Sally Estate of Charles Wolter McBean, Edith Sutter, John H. Arntz Foundation Estate of Jan McMillian Montgomery McBride, John The New Land Foundation The Price Foundation, (Douglas B.T. Rocca Foundation Estate of Jean Winchell McDougal, Christopher Schofield) Bailey Christine D. Estate of Mildred Lillis Media For Health The Urban Assembly Forrest C. and Frances L. Lattner Barber, Ruth N. Moses Feldman Family Foundation The World Bank Foundation Bartels, Erin Katie Fundacion Social Murdock, Dr. K.C. and Mrs. Martha, Theil, Mark J. Ralph and Lois Silver Family Beek, Alan and Jean Grossman, Hannah K. Timpson, Sally Foundation Brown, Betty Dabney Helm, Susan and Nelson Ridgley, Barbara Tomkins Tjepkema, John and Schwintzer, Christa Bryan Cave, LLP Henderson, Kenneth and Kathryn Robison, James E. Torres, Sylvia C. Calkins, Glenn (Willis) Henning, Theodore Salzman, Rita Trull Foundation Campbell and Hall Fund Hildreth, William Scala, Anthony M. UNDP CANCUN Campos, Brenda Hoblit, Fred and Iris Schildge, Jane B. UNFPA (Peru) Canari INMOBI Serving The Spirit Foundation USAID (Peru) US Fish and Wildlife Federation Ceres, Michele Clarke Jensen ,Joel Sharpe, Deborah (Nigeria) Clayton Fund Kantrow, Louise Shendandoah Foundation Walhstrom, Lindsey KFW , Options, German Development Cohen, Fred Simon Edison Foundation Watson, Alexander BankConservation Food and Health Kitatani, Kenji Singhal, Dr. Arvind Yeannakis, Lynne Foundation Court, Alan Koldinger, Dr. Ruth and Majorie Southey, Sean Young-Yoon, SoonCunningham, Jerry and Diane Kumawu, Noble Spears, Pricillia
  23. 23. Partners BirdLife International Panos Caribbean Buccocco ReefTurst PSI Calandria (Peru) Radio Cutivalu (Peru) Caribbean Environmental Health Institute SeaWeb Catholic University of Bolivia SECRADCECOPI (Centro de Educación y Comunicación para Comunidades y Pueblos Indígenas) Secretariat for the Convention on Biological Diversity Coastal Resource Center (Ghana) Secretariat of Eastern Caribbean States Sistema Chiapaneco de Radio, Televisión y Convention on Biological Diversity Cinematografía Society for the Conservation and Study of Caribbean Cross River National Park (Nigeria) Birds Cross River State Forestry Commission (Nigeria) St. Lucia Folk Research Center SustainaMetrix Diakonia State Government of Chiapas, Mexico DIF Chiapas SustainaMetrix Durrell Wildlife Conservation Trust UNDP EHO CARICOM UNFPA Environment Foundation for Africa Uni Norte Firends of the Nation (Ghana) Urban Assembly Fundacion Social U.S. Fish and Wildlife Service GEF Small Grants Program USAID Global Island Partnership Water and Sanitation Program of the World Bank Got It? Get It. Wildlife Conservation Society Cameroon InMobi Wildlife Conservation Society Nigeria Kallpa (Peru) Wildlife Conservation Society Rwanda Media for Health Wildlife Conservation Society Laos Ministry of Forestry and Wildlife (Cameroon) Womens World Banking Nature Conservancy

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