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Annual Report 2012


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Annual Report 2012

  1. 1. 2012 ANNUAL REPORT
  2. 2. Table of Contents My Youth - My Community (Peru) Youth Columbia Youth Edutainment Network (Colombia) Strong Women, Strong Voices (Peru, Colombia and Bolivia) BodyLove (USA) My Gorilla – My Community (Nigeria and Cameroon) My Tiger – My Community (Laos) Outlook for 2013 and programs in development Staff and Board 2011 – 2012 partners Donors Financials Letter from the Chair, Fred M. Cohen Letter from the Executive Director, Sean Southey Introduction : History and Mission Methodology Map of our 2012 programs Corazon de Mujer (Mexico) Mucho Corazon (Mexico) My Chimpanzee – My Community (Rwanda) STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone) Voces Nuestras/ Our Voices (Bolivia) Not for Sale (Bolivia) My community- My water (Peru) My Western Chimpanzee – My Community (Sierra Leone and Liberia)
  3. 3. Dear Colleagues and Supporters, We are immensely proud of PCI Media Impact. As the global leader in Entertainment-Education for over 28 years, we recognize the importance of developing creative programs through a variety of traditional and new media tools to reach communities worldwide. Through our unique and innovative community-based model, My Community, NOTE FROM OUR CHAIR we work closely with in-country partners to build local capacity to produce their own Entertainment-Education programs. Our long and verifiable record of meaningful and lasting social change is a tribute to our effectiveness. There is no greater power than creative story telling. PCI Media Impact has many important new stories to tell. We have a highly committed Board of Directors and an extraordinarily hardworking and innovative Management team and staff. With your support, we are ready for the future. Together we will make the world a better place - one story at a time. Yours sincerely, Fred M. Cohen - Chair
  4. 4. NOTE FROM OUR EXECUTIVE DIRECTOR Dear Friends, At PCI Media Impact, we place the highest value on researching community needs, developing a plan to address those needs and monitoring our impact. Whether the most crucial change is health- related, environmental or social, we spend weeks and months working with local organizations that are experts on the subject and culture, as well as working with the government, community leaders and, most importantly, the community itself. Just as it is paramount to empower our partners, whose support is indispensable to the quality and sustainability of our programs, it is vital to understand and leverage an increasing number of media platforms. As a media organization, it is imperative that we stay relevant in this growing field, in order to be best-positioned to maximize our impact. PCI Media Impact works to integrate our methodology into the various social media platforms, and we are exploring new ways to deliver our traditional Entertainment-Education products, using sports, art, music and other entertaining mediums. Moreover, PCI Media Impact is harnessing the use of mobile phones and integrating this medium into our community approach. Today, our programs are active in over 30 countries on four continents. In the coming years, PCI Media Impact aims to further expand our work, reaching new partners and new audiences with critical messages through thoughtful programs and innovative platforms. The power of storytelling continues to drive our work and inspire enduring change worldwide. Warm regards, Sean Southey - Executive Director
  5. 5. PCI Media Impact, founded in 1985, is a U.S. not-for profit organization and leader in the fields of Entertainment-Education and Behavior Change Communications. Our mission is to build the capacity of local partners to address critical social and environmental challenges by inspiring behavior change through the use of innovative and creative media. For more than 25 years, we have advanced the well-being of vulnerable populations by improving knowledge, shifting attitudes and changing behaviors with regard to critical social issues, allowing millions to live healthier lives, sustainably, and in harmony with their natural world. PCI Media Impact empowers communities worldwide to inspire social and environmental change through storytelling and creative communications. Liberia USA
  6. 6. PCI Media Impact creates social change through comprehensive Communications for Behavior Change campaigns, drawing on over 40 years of social science theory and applied practice. We do so within a capacity-building model through our My Community approach, training and mentoring in-country organizations to lead program implementation. Media Impact programs leave behind a lasting footprint of local capacity and sustainability. Entertainment-Education is the process of purposely designing and implementing a media message to both entertain and educate. This is done to increase audience members’ knowledge about an educational issue, create favorable attitudes and influence behavior and cultural norms. Targeted social, health and environmental issues are plot elements in Entertainment-Education programs.
  7. 7. During 28 years of work with partners, PCI Media Impact has produced more than 5,000 episodes of 100 programs, increasing knowledge, changing attitudes and facilitating behavior change on some of the most pressing issues of our time. These productions have reached more than 1 billion people in over 40 countries. OUR CURRENT PROGRAMS Corazon de Mujer (Mexico) Mucho Corazon (Mexico) My Chimpanzee – My Community (Rwanda) STEWARD (Guinea, Ivory Coast, Liberia, Sierra Leone Voces Nuestras/Our Voices (Bolivia) My Island – My Community (regional, Caribbean) My School – My Community (NYC, St. Lucia, Mexico) Hen Mpoano/ Our Coast (Ghana) Not for Sale (Bolivia) My community- My water (Peru) My Western Chimpanzee – My Community (Sierra Leone, Liberia) My Community: Young People Who tell Stories to Inspire Changes for Adolescent Pregnancy Prevention (Peru) Youth Columbia Youth Edutainment Network (Colombia) Strong Voices, Strong Women (Peru, Colombia, Bolivia) BodyLove (USA) My Gorilla – My Community (Nigeria, Cameroon) My Tiger – My Community (Laos)
  8. 8. Promoting women’s rights, supporting the welfare of families, and improving access to health and advocacy services in Latin America The Mexican state of Chiapas is one of the poorest states in Mexico and ranks near the bottom of numerous human development indicators. To address a range of issues, PCI Media Impact collaborated with the Chiapas (Mexico) government to developed Corazón de Mujer (The Heart of a Woman), a 40-episode radio drama broadcasted on 51 radio stations in Latin America. MISSION  Advocate new laws enabling women to own property;  Fortify rights of women to live free of domestic abuse;  Teach profitable and sustainable farming practices;  Develop respect for Indigenous peoples;  Inspire to educate children—particularly girls—more extensively. IMPACT 21% increase in number of participants who considered it violent when they feared the reaction of their partner; 51% of women surveyed learned the right number to call in case of gender-based violence in Corazón de Mujer; 16% increase in number of hospitals and medical personnel able to attend to female victims of violence; 6% increase in number of participants who trusted government services available for mistreated women. “Everyonecanidentifywithdifferentcharacters.Iidentified withRositaandwasremindedofmymotherbecausesheleftmy father.Myfatherwasadrunkandcamehome andbeather.We hadtoleaveandstaywithneighbors.” –FemaleFocus GroupParticipant
  9. 9. Promoting gender equality and improved health, and encouraging financial literacy and girls’ education Mucho Corazón tells the story of Maruch, a young indigenous woman who suffers from harassment, corruption, racial and gender discrimination and a lack of opportunities because of her social class. She takes advantage of government programs for women and empowers other women in her community to start their own tomato farm. Through her struggles, Maruch is confronted by several dangerous situations and falls victim of injustice before overcoming it all. “My Mother did not give me any land for the simple reason that I am a woman. She only gave it to my brothers because a woman does not know how to the work the land and produce food while a man does.” (Fernanda Jimenez Escobar, 59, Copoya) The 36 –episode television drama was first aired on Chiapas Radio and complimented by a weekly television talk show. Additional agreements have expanded the program’s reach to 23 stations throughout Latin America, as well as in the U.S. and Canada.
  10. 10. The Nyungwe-Kibira forest landscape in Rwanda and Burundi, is one of the last remaining patches of high altitude forest in Africa. Rich in biodiversity, the forest is home to an amazing 13 species of primates, including the highly endangered chimpanzee. The flagship Nyungwe-Kibira chimpanzee species represents the best hope for the development of ecotourism in the region. Despite their importance, these chimpanzees are currently at risk due to human activity from both locals and tourists. Protecting endangers chimpanzees from human activity Threats to Chimpanzees : Incidental Poaching by poachers’ snares, Habitat Destruction by fires, Disease Transmission from tourism or inadequate waste disposal by locals. My Chimpanzee – My Community To address the factors threatening the survival of chimpanzees, Media Impact will partner with the WCS Rwanda Country Program and local partners to build on existing conservation efforts and motivate long-lasting social change through the My Chimpanzee – My Community program in the five districts bordering Nyungwe National Park.
  11. 11. The Sustainable and Thriving Environments for West African Regional Development (STEWARD) program is a forest conservation and sustainable livelihoods program implemented in Guinea, Ivory Coast, Sierra Leone and Liberia. Some of the key partners include the USAID and the United States Forest Service. Major Successes Employed a successful regional policy harmonization assessment workshop; Training and capacity building of government and local community partners in natural resource management best practices;  Communications outreach and environmental education theater production by the Wild Chimpanzee Foundation; Establishment of the transboundary Gola Rainforest National Park through a grant to the Royal Society for the Protection of Birds. Forest Conservation in West Africa PCI Media Impact’s communication program:  Creates and mobilizes local and transboundary coalitions  Builds capacity to address biodiversity conservation and climate change adaptation issues;  Promotes knowledge, attitude and behavior change through a 52 episode (two seasons of 26 episodes) regionally produced Entertainment-Education Serial Radio Drama  Promotes interactive engagement with local populations through Interactive Radio Shows  Mobilizes local communities to action through 6 Community Mobilization Campaigns
  12. 12. Participating countries: Anguilla Antigua and Barbuda The Bahamas Barbados Belize The British Virgin Islands Dominica Grenada Jamaica Montserrat Saint Kitts and Nevis Saint Lucia St. Maarten Saint Vincent and the Grenadines Trinidad & Tobago Raising awareness on and supporting public engagement for climate change, biodiversity and environmental conservation The Callaloo serial radio drama is a component of a PCI Media Impact’s larger My Island—My Community communications program. As a strategic Communications for Behavior Change program, this program uses Callaloo as well as radio call-in shows and community mobilization campaigns to build knowledge, shift attitudes and change behaviors of their audience members around critical issues the Caribbean is facing. “My Island—MyCommunitycomes at an opportune time, when pride of country needs to be enhanced. The program is a rallying cry for the inhabitants to defend their island with all they have got.” –Anita James, Ministry of Agriculture,Government of St. Lucia Increasing resilience to climate change in coastal communities by promoting natural solutions Conserving biodiversity by improving solid waste management practices Reducing HIV infection rates (particularly among youths) while increasing good practices relating to sexual and reproductive health Target issues:
  13. 13. Empowering Students In New York City Public Schools My School- My Community Promoting: youth civic engagement community engagement in school youth voices in school processes Increasing: positive dialogue and actions related to issues that interfere with learning teaching 21st century technical capacities “This program helps to tackle some of the hard issues in the school like bullying, helping students to not feel alone in dealing with those issues and influencing others to try to stay positive, not negative.”
- An Eagle Academy Bronx 10th grade student. Issues students chose to address in their campaigns:
  14. 14. Changing Attitudes and Behaviors of Coastal Communities Towards Sustainable Fisheries and Ecosystem The Hɛn Mpoano/Our Coast program aims to increase knowledge, and change attitudes and behaviors of coastal communities towards sustainable fisheries and ecosystem management practices to support a more viable and sustainable future for the Western Africa. Media Impact’s main role has been to mentor and build the capacity of the communication team and local partners in the production of the E-E program. Prioritized at the community level were identified as: 1. Sustainable fishery: Understand the consequences of illegal fishing practices, plan for the future and voluntarily comply with fisheries regulations; 2. Responses to climate change vulnerability: Understand vulnerability to climate change and adopt preventive measures such as stopping erosion; 3. Protection of Wetlands and Coastal Biodiversity: Understand the importance of mangroves and wetlands, and protect them; 4. Need for Integrated Management Under a Nested Systems of Governance: Understand role in governance and participate in the district subcommittees. 5. Population, Health , Environment (PHE): a) Community members understand the benefits of family planning and access products and services to reduce the number of children they have, b) Parents understand the benefits of – and provide a protein/vitamin diet to their children. Biribireba is only one part of a larger sustainable development program, Hɛn Mpoano (Our Coast). In Ghana a survey showed that 91.5%of the population gets their mosttrusted from the radio, 88.1%from television and 32.2%from Newspaper
  15. 15. La Caldera/Not for Sale aims to use communication as an education tool that persuades people to see human trafficking as a crime punishable by law, convinces people of the gravity of its consequences, and proves that anyone can be a victim. By addressing issues related to human trafficking, such as exploitation of humans for labor, commercial sexual violence, and cultural practices like “Padrinazgo”, the intervention communities will be more aware of these practices and will work to prevent them. The 21-episode radio drama serves as a platform for dialogue based around issues such as sexual commercial exploitation, exploitation of labor, and the cultural practice of “Padrinazgo”. The target audience is children, teenagers and youth from lower middle class families. Using communications to educate about human trafficking, exploitation of humans for labor, commercial sexual violence Storyline: La Caldera is a small border town where many different paths, realities, people, languages and colors have become intertwined as they experience tender, raw, and violent moments each and every day. Some of the main characters Canela, Simon, and Senor X all have a tragic experience in common: They have been forced into one of the most horrific, large- scale human trafficking crime circles at different times in their lives. Will this young boy, teenager, and adult man succeed in escaping their abusers of the past and present? Or will they continue living in a life or death situation? Will they learn how to watch out for themselves?
  16. 16. Dealing with sanitation, hygiene and water management in Peru PCI Media Impact, the United States Agency for International Development (USAID), and a number of national and regional partners came together to launch My Community, My Water: The Story of Our Water, which aims to motivate social change in the areas of Water and Sanitation Resource Management Hygiene Gender roles in Water and Sanitation Issues Environmental Issues/Climate Change. 24% of Peruvian households (60% in rural areas) do not have access to safe water and sanitation Other Program Objectives • Build a community of coalitions and well- informed constituencies that understand and support water and sanitation activities • Positively change community knowledge, attitudes and behaviors related to safe water consumption, sanitation and hygiene. My Community – My Water: The Story of Our Water The 6 month, 90-episode, national Entertainment-Education radio drama’s target audience: is the population in marginal urban and rural areas in the coast, highlands and jungle of Peru (Lima Norte, Piura, Cusco and Iquitos).
  17. 17. Encouraging desired attitudes and behaviors that will reduce threats to chimpanzee populations in Liberia and Sierra Leone My Western Chimpanzee - My Communit y Working in Sierra Leone and Liberia, an Entertainment-Education radio serial drama was created under the My Western Chimpanzee – My Community program. Weaving together relevant information on this species with a compelling story modeling desired attitudes and behaviors the program aims to reduce threats to Western Chimpanzees and their environment. This means reducing the hunting and killing of chimpanzees and the destruction of their forest habitat. Ultimately, the goal is to stop the decline in chimpanzee numbers and contribute to the conditions necessary for a population recovery. “Thecase for chimpanzeeconservation is basedon botheconomicself-interestas well as an ethicalperspectiveon sharingthis worldwith a speciesthatis our closest relative.Withthis program, we hopeto empowerpeoplein SierraLeoneand Liberia to first imaginea futureof co-existencewith chimpanzeesand then to support conservationeffortswhichbenefitboththeir own communitiesand the chimpanzees.” – Dr. William Banham, Program Director The program will create a 16 to 24 episode radio serial drama with local language translations/adaptations as well as two radio magazines. Two community action campaigns will also be held. The audience will include the communities living near chimpanzee and government agencies responsible for chimpanzee and forest conservation. It is estimated that at least 25,000 chimpanzees have disappeared in the affected region during the last 60 years.
  18. 18. Young People Who tell Stories to Inspire Changes for Adolescent Pregnancy Prevention in Peru Primary audience 59,000 adolescents and young people Secondary audience 450,000 fathers, mothers, teachers, and adults Objectives Promote positive changes in knowledge, perceptions and attitudes of adolescents and the general population to promote the prevention of teenage pregnancy and respect for the sexual and reproductive rights of adolescents. Impacts: o 32% more students had heard of ESI, an initiative for Integral Sexual Education o 89% more knew of the regional project in favor of safe environments provided by reproductive health services for teens o 121% more were aware of the safe environment provided by the sexual and reproductive health services at their local hospital
  19. 19. Strong Women, Strong Voices Addressing gender discrimination and domestic violence PCI Media Impact and a number of local partners in Bolivia, Colombia, and Peru produced a 24-episode radio drama and radio discussion guides designed to empower women, tackle cultural norms that promote ending violence against women and provide access to women-friendly services. Each series is inspired by its cultural context (Aymara, Quechua, Afro- Colombian) and using local languages and dialects. The dramas are the foundation of a regional knowledge- sharing network for organizations to share their experiences and seeks to empower NGOs and grassroots organizations to strengthen their capacity to use communications to influence and mobilize public opinion, change policy and promote access to health services.
  20. 20. Promoting Healthy Behavior, Fostering a Healthy Living Environment and Increasing Quality of Life PCI Media Impact partners with other organizations to target populations in the southern states of the U.S. The TV dramas Body Love, Camberwell and its Spanish equivalent Promesas y Traiciones address some of the most pressing health issues in the United States. These include heart disease, cancer, stroke, and diabetes, all caused by major risk factors of obesity and unhealthy lifestyle choices. The dramas were created to promote healthier lifestyle choices and improved health-seeking behavior. Of Alabama’s residents: 13.2% are diagnosed with diabetes 70% are obese or overweight 22% are cigarette smokers Compared to the national average, Alabama has: • a lower per capita income; • a lower percentage of residents with a higher education; • more people living below the poverty level. All these factors are negatively correlated to the health status, and accessto prevention and health care. Set in a fictitious beauty salon, the 80-episode radio drama, BodyLove promotes healthy behaviors such as disease management, health screening, exercising, and healthy eating. In the soap opera setting, health issues are interwoven with the personal stories of the characters. The main target audience are African-American women over the age of 35 living in Alabama.
  21. 21. In partnership with The Wildlife Conservation Society (WCS) and other organizations, PCI Media Impact launched My Gorilla – My Community. The program’s goal is to reshape behaviors in communities within and adjacent to the habitat of the critically endangered Cross River gorilla along the southern section of the Nigeria-Cameroon border. The show will reach up to 2 million people, 150,000 of whom live in close proximity to gorilla habitat. The coalition broadcast partners will hold radio call-in shows following every broadcast, providing listeners a forum to share opinions and lessons learned. Through training and mentorship, we are equipping the communities adjacent to Cross River gorilla habitat with the tools to use social marketing approaches to educate, shape attitudes, and empower communities to be their own catalysts for sustainable behavior change. Fighting against activities such as illegal hunting and deforestation and encouraging new opportunities for sustainable livelihoods My Gorilla – My Community The Cross River gorilla is: most endangered African ape one of the world’s most endangered primate species  their number is estimated at fewer than 200 Hunting and habitat loss are their biggest barriers to survival.
  22. 22. Nam Et-Phou Louey National Protected Area (NEPL NPA) in Laos is home to the most viable population of tigers in all of Indochina. This protected area represents one of the few remaining areas in Laos large enough to serve as a breeding sanctuary for tigers, but increased human activity, especially poaching and hunting, endangers the future of this sanctuary. To address the behaviors threatening Indochinese tiger survival, PCI Media Impact has partnered with the Wildlife Conservation Society (WCS) and surrounding communities to launch a Communications for Change campaign. The aim is to support the conservation of Indochinese tigers and reduce the human-caused threats to their survival. My Tiger-My Community aims to raise awareness about existing conservation efforts and motivate lasting social change by using a multi-faceted communication approach that builds on Social Marketing and Entertainment-Education (E-E). Working to protect Indochinese tigers from human activity and unsustainable agriculture practices My Tiger – My Community The program includes: a local coalition to address tiger and habitat conservation issues; a locally produced, E-E Serial Radio Drama to promotes knowledge and behavior change; complementary Interactive Radio Magazine/Call-In Shows to support each episode; Community Mobilization Campaigns to mobilize local communities. Target audiences:  hunters and traders  farmers and community members government officials
  23. 23. ◊ Sean Southey - Executive Director ◊ Javier Ampuero - Regional Manager, Latin America ◊ Johnny Anaya - Program Manager, Our Voices, Bolivia ◊ Della Ashby - Program Assistant ◊ Christine Bailey – Program Manager ◊ Katie Bartels - Program Officer ◊ Tyrone Buckmire - Program Officer, Caribbean ◊ Darius Barolle, E-E Coordinator, STEWARD Brenda Campos - Programs Director  Alex Cottin – Partnerships Director  Cathleen Cybèle - Communications Manager, STEWARD  Durdona Djalilova - Office Manager  Brooke Gassel - Program Officer  Alleyne Regis - Regional Manager, Caribbean  Jessica Robbins - Islands Communications Manager  Anthony M. Scala - Chief Financial Officer  Sylvia Torres - Programs Manager  Abby Wood – Communications Officer  Marco Rodriguez - Communications Officer  Zainab Akikumi- Director of Communications, STEWARD
  24. 24. Board of directors ◙ Fred Cohen (Chair) ◙ Rita Fredricks Salzman (Vice Chair) ◙Alec Watson (Treasurer) ◙Lynne Yeannakis Ed. D (Secretary) ◙Michele Lee Clarke-Ceres ◙ Alan Court ◙Louise Kantrow, Ph. D ◙ Connie Kohler, Ph. D ◙ Noble Kumawu, MSc. ◙Pamela Newman, Ph. D ◙ Arvind Singhal, Ph. D ◙ Sally Timpson ◙ Richard Willard
  25. 25. CPF U.S. Department of State Flora and Fauna International United Nations Framework Convention on Climate Change IUCN United Nations Office for Project Services Media For Health United Natons Development Fund Open Society Institute Urban Assembly Options/KFW German Bank USAID Stiching to Promote Women's World Banking US Forrest Service The Nature Conservancy US Fish and Wildlife Service Partners
  26. 26. PCI Media Impact is extremely grateful to all partners and donors Sally A. Anson. Kenji Kitatani, Ph. D Alexandre J. Cottin Lindsey Walhstrom Alan Court Louise Kantrow, Ph. D Alexander F. Watson Lynne Yeannakis, Ph. D Anne R. Steele Ralph and Marjorie K. Koldinger Anonymous Mark Thiel Anthony M. Scala Nelson and Susan Helm Arntz Family Foundation Noble Kumawu, MSc Arvind Singhal Rita Fredricks Salzman B. T. Rocca, Jr. Foundation Roger Burnell Bryan Cave, LLP Sally Timpson Bushrod H.Campbell & Adah F. Hall Charity Fund Sea Change Capital Partners Jeffrey and Carolyn Salzman Sean Southey and Nameesha Brown Connie Kohler, Ph. D Serving the Spirit Foundation Conservation Research Foundation Sustainametrix, LLC James and Deborah Stein Sharpe Sylvia C. Torres Edith McBean The Clayton Fund Elizabeth R. Steele Jonathan Bulkeley Fred M. Cohen The Moses Feldman Family Foundation Fred M. Hoblit The New-Land Foundation, Inc. George W. Krumme The Price Foundation James E. Robison Foundation The Ruth N. Barber CLAT Jane B. Schildge The Shenandoah Foundation Jerry and Diane Cunningham The Trull Foundation Joel F. Jensen Theodore W. Henning John E. Edison Tyrone Buckmire John H. Sutter W.K. Kellogg Foundation John P. McBride Weeden Foundation K. C. Murdock William W. Hildreth Katie Bartels Willis Calkins
  27. 27. 2012 2011 ASSETS Cash and cash equivalents $ 154,455 $ 208,748 Contributions receivable 160,465 31,289 Prepaid expenses and other assets 43,184 41,927 Investments 692,308 1,349,155 Beneficial interest in charitable remainder trust 13,000 14,833 Leasehold improvements and equipment, net 36,827 36,550 Total assets $ 1,100,239 $ 1,682,502 LIABILITIES AND NET ASSETS Liabilities Accounts payable and accrued expenses $ 47,818 $ 63,280 Advances payable 116,470 159,326 Capital lease obligations 7,585 12,867 Annuities payable 45,737 48,641 Total liabilities 217,610 284,114 Net assets Unrestricted Operating 23,168 54,208 Board designated 675,333 1,322,648 698,501 1,376,856 Temporarily restricted 184,128 21,532 Total net assets 882,629 1,398,388 $ 1,100,239 $ 1,682,502 PCI Media Impact, Inc. Statement of Financial Position > 12.31.12
  28. 28. PCI Media Impact, Inc. Statement of Activities and Changes in Net Assets > 12.31.12 2012 2011 OPERATING REVENUE AND SUPPORT Unrestricted Temporarily Restricted Total Total Contributions and grants $ 1,108,970 $ 763,090 $ 1,872,060 $ 1,398,927 Investment return (loss), net 10,360 0 10,360 (1,723) Other income 61,883 0 61,883 61,439 1,181,203 763,090 1,944,303 1,458,643 Net assets released from restrictions 600,494 (600,494) 0 0 Total operating revenue 1,781,707 162,596 1,944,303 1,458,643 EXPENSES Program services 1,977,839 0 1,977,839 1,486,434 Administration 223,036 0 223,036 237,167 Fundraising 254,330 0 254,330 209,246 Total expenses 2,455,205 0 2,455,205 1,932,847 Excess of Operating Revenue and Support Over Expenses (673,498) 162,596 (510,902) (474,204) NON-OPERATING ACTIVITIES Bequests 1,092 0 1,092 38,130 Changes in the value of split-interest agreements (5,949) 0 (5,949) (4,350) Total Non-operating Activities (4,857) 0 (4,857) 33,780 Change in net assets (678,355) 162,596 (515,759) (440,424) NET ASSETS Beginning of year 1,376,856 21,532 1,398,388 1,838,812 End of the year $ 698,501 $ 184,128 $ 882,629 $ 1,398,388 PCI Media Impact, Inc. is an independent, non-profit organization with tax exempt status under Section 501(c)(3) of the Internal Revenue Code. A copy of the complete audited financial statements represented here and/or a copy of the IRS form 990 may be obtained by writing to PCI-Media Impact, Inc. 777 United nations Plaza, 5th Floor, New York, New York 10017-3521 or to the Office of the Attorney General, New York State Department of Law, Charities Bureau, 120 Broadway, NY 10271.