Biology for Computer Engineers Course Handout.pptx
Entreprise_Presentation_040621.pptx
1. Platform for
electromobility
7 June 2021
Electric Vehicle
Transition Cost
Study
Please note that this presentation contains EHI commercially sensitive information and it
should not be disclosed outside of the Platform for electromobility without EHI’s prior consent
2. 2
[DRAFT FINAL]_EH_EV-CCS_GA_Meeting Deck_000321_[LEGALLY REVIEWED].pptx
1
2
3
EXECUTIVE SUMMARY
Vehicle rental can help accelerate decarbonisation but faces
considerable cost and operational constraints
Shared mobility services, such as vehicle rental, are a key to accelerating usage and uptake of zero-emission vehicles and
sustainably decarbonising road transport
Vehicle rental has unique, customer usage-driven characteristics that present significant operational obstacles to EV
transition, but certain customer segments (representing ~10% of Enterprise rentals) could be less challenging to electrify
There are considerable cost and operational constraints to electrifying vehicle rental fleets
With the right mix of incentives, policy and funding, shared mobility service providers can help government accelerate EV
uptake in a sustainable way
The cost of acquiring and operating EVs
can be up to 40-60% higher than for
ICEVs, and vehicle availability is
expected to be constrained for the
foreseeable future
Vehicles are turned around rapidly between
rentals in order to meet customer demand
with an efficiently sized fleet, meaning that
recharging vehicles between rentals is
challenging
Shared mobility can effectively convert 'trips'
to decarbonized transit, especially where
shared mobility service use is incentivised –
shared mobility vehicle users use active and
public transport more in lieu of private vehicles
Shared fleets familiarise the general public
with EVs and can help overcome consumer
confidence obstacles to adoption, if the user
experience is positive
An Enterprise vehicle is re-rented
within 1 hour for 25% of
rentals on average
Acquiring and operating EVs can be
40-60% more
expensive than ICEVs
Pay-as-you-go shared mobility ensures that
only essential trips are taken in passenger and
goods vehicles, thus reducing overall mileage
There are significant barriers to EV use among
vehicle users: around half of consumers cite
range anxiety and lack of accessible and
appropriate public charging infrastructure in
the right places as key concerns
However, parts of public sector and corporate
fleets, and car clubs [sharing], for example,
have characteristics that make them less
challenging to electrify if governments promote
user demand and support vehicle rental
Vehicle rental users typically do not have
access to the most prevalent EV charging
model (home and office charging)
++
Sensitive Information – Do not Disclose or Circulate outside of Platform for electromobility
2
3. 3
[DRAFT FINAL]_EH_EV-CCS_GA_Meeting Deck_000321_[LEGALLY REVIEWED].pptx
SHARED MOBILITY
Shared mobility services, such as vehicle rental, are a key
to accelerating usage and uptake of zero-emission vehicles
and sustainably decarbonising road transport
Sensitive Information – Do not Disclose or Circulate outside of Platform for electromobility
3
4. 4
[DRAFT FINAL]_EH_EV-CCS_GA_Meeting Deck_000321_[LEGALLY REVIEWED].pptx
Leisure
A family rents a car for a 2-week
holiday in a rural area
Business travel
A businessperson flying in and out
of an area on the same day rents a
car for a 100-mile return trip to a
meeting in an industrial park
Insurance replacement
An insurance provider rents a
car for a month as a replacement
vehicle for a customer
THE RENTAL BUSINESS MODEL
Vehicle rental has unique, customer usage-driven
characteristics that present significant operational
challenges to EV transition, but certain customer segments
(representing ~10% of Enterprise rentals) could be less
challenging to electrify
Range anxiety
Perceived availability of EVCI
Cost of renting an EV
In-journey time required for recharging
Comfort in EV use
Quick turnaround necessary
Pain points
4
Sensitive Information – Do not Disclose or Circulate outside
of Eurelectric Secretariat
Commercial hire
A logistics company running last-mile
delivery operations rents several commercial
vehicles for two months to enable it to fulfil
seasonal demand peaks
5. 5
[DRAFT FINAL]_EH_EV-CCS_GA_Meeting Deck_000321_[LEGALLY REVIEWED].pptx
THE COST OF ELECTRIFICATION
There are considerable cost and operational constraints
to electrifying vehicle rental fleets
Sensitive Information – Do not Disclose or Circulate outside of Platform for electromobility
5
6. 6
POLICY SUPPORT
With the right mix of incentives, policy and
funding, shared mobility service providers
can help government accelerate EV uptake
in a sustainable way
TODAY 2030+
Establish public infrastructure Drive EV transition through shared mobility 'shop window' Normalise decarbonised transport
Ensure accessible
EVCI in places that
meet user needs
Mitigate cost
burden for
shared mobility
Stimulate demand for use of
clean vehicles in shared
mobility models
Safeguard against service disruptions & market distortions
> Guarantee open vehicle supply to shared mobility by OEMs
> Promote cheaper electricity and guarantee service levels
> Prevent limitations to competition by OEMs & utility providers
POSITIVE FEEDBACK LOOP
Incentivise shared mobility EV
adoption and mitigate costs
> EV usage by consumers and
businesses commonplace
> Shared mobility a sustainable, cost-
effective part of future mobility as
EV costs normalise
Ensure accessible EVCI in
places that meet user needs
> Appropriate EV charging widely
available in the right places
> Public EVCI accessible to all
> Grid resilience high
€ € €
€ € € € € € € €
€ € €
€ € € € € €
€ € €
€ € € €
€ € €
€ €
€ €
€
€ € €
€
Ensure fair market conditions
> EVs widely available for all users
> Energy demand met, prices
competitive
> Vehicle OEMs incentivised to make
shared mobility fleet operators a
priority customer
Sensitive
Information
–
Do
not
Disclose
or
Circulate
outside
of
Platform
for
electromobility
6
7. 7
Sensitive
Information
–
Do
not
Disclose
or
Circulate
outside
of
the
Platform
for
electromobility
Targeted interventions can address key challenges for vehicle rental
Financial support (subsidies,
tax incentives) for rental
Industry regulation (rental
supply chain)
Demand side
incentives/mandates Public infrastructure
Demand
stimulation
Commercial > Corporate/public
organisations with fleets
> Fleet operator EVCI capex
> Accessible EVCI in places
that enable shared mobility
services to meet user
needs
> Preferred access
lanes/parking
- - ✓✓
Consumer
> EV secondary market
- - ✓✓ ✓
Cost
mitigation
Capex – vehicles
(rental fleet)
> EV acquisition by rental
cos.
> Prioritisation of shared
mobility fleet operator
customers by vehicle OEMs
✓✓ ✓✓ ✓ -
Opex (rental
operations)
> Controls on utilities price
and service levels
- ✓ - -
Capex – grid/EVCI
(rental site)
> EVCI acquisition and
installation / grid resiliency
upgrades by rental cos.
> Accessible EVCI in places
that enable shared mobility
services to meet user need
✓ ✓ - ✓
Wider
market
safeguards
EV price/availability > EV acquisition by rental
cos.
> Controls on vehicle OEMs
limiting supply and other
limitations to competition
✓ ✓ - -
Energy price > EVCI acquisition and
installation / grid resiliency
upgrades by rental cos.
> Competitive utilities pricing
> Appropriate DNO grid
investment
> EVCI/grid upgrade enablers
> Accessible EVCI in places
that enable shared mobility
services to meet user need
✓ ✓ ✓
Vehicle rental price > EV acquisition by rental
cos.
> Corporate/public
organisations with fleets
> Consumer EV rentals
✓ - ✓ -
✓✓ Significant impact - Limited direct impact (though there may be an indirect and/or longer-term impact)
✓ Some impact
-
Key concerns for rental
> Appropriate DNO grid
investment
> EVCI/grid upgrade enablers
> Consumer EV rentals
✓✓
8. 8
Sensitive
Information
–
Do
not
Disclose
or
Circulate
outside
of
the
Platform
for
electromobility
Specific issues that need addressing at EU level
What Where
Clean Vehicles II EC clarification on Rental eligibility (?)
User uptake incentives New Urban Mobility Strategy, other…?
Simplified EVCI payment AFID
Price transparency AFID, dedicated legislation (?)
Roaming AFID, dedicated legislation (?)
EVCI services levels AFID, ITS revision, dedicated legislation (?)
EVCI availability AFID, ITS revision
Access to in-vehicle data / access to EVCI data EC proposal on opening up access to car data to mobility
services, ITS revision
Energy system integration & investment framework EU Strategy for Energy System Integration + planned actions
Smart charging EPBD revision, other…?
Building requirements – retrofit and new builds EPBD rev.
Airport charging infrastructure Airport Infrastructure Charging Directive (revision), EPBD rev. (?)
Railway station charging infrastructure EPBD rev. (?),…?
9. 9
Sensitive
Information
–
Do
not
Disclose
or
Circulate
outside
of
the
Platform
for
electromobility
In summary, measures should…
> Encourage users/consumers to transition to EVs in a sustainable way, overcoming the blockers that
currently limit uptake
– Directly in the short term, by incentivising and supporting shared mobility users and providers
– Indirectly in the longer term, by helping shared mobility providers to give EV users as positive an
experience as possible
> Be an holistic combination of initiatives
– Measures must be joined up and point in the same direction
– Providing incentives or financial support which is then nullified, for example, with a tax malus, may
hinder progress toward policy goals
> Be more "carrot" than "stick", especially given the current headwinds facing industry
> Be well aligned with broader aspirations and timelines for emissions targets in road transport
> Precede, or supplant, burdensome mandatory transition requirements – ensuring appropriate market
conditions and infrastructure are in place will enable positive experiences and avoid negative outcomes for
consumers and businesses (and ultimately the policy goal of accelerating private EV adoption)
Editor's Notes
RB intro whole session
Many thanks for making the time to meet with us today. Much appreciated.
RB policy context and purpose
This is a critical moment for electrification!
EGD
AFID
Emissions package
SSMS – hit right notes – on shared mobility services + decarbonisation + urban but also cross-border mobility
EPDB
ERRF!
Why did we Commission the RB work – precisely because this is a watershed moment for electrification and to take a really forensic look at how electrification impacts every imaginable area dn function of the EH business – Iain will explain the methodology further in a moment
Roadmap for electrification for EH in Europe and US = globally
RB personal intro
26 years Brussels – started in EC…EP…private sector at KPMG, APCO, JCI, Google….back to APCO…5 yrs working for Enterprise Holdings…coming up to 18 months inside EHI as Head of European GPA – EU level and Corporate Markets
Full EV driver – Polestar 2
Very quick word on EHI – largest mobility company in the world – built from humble family company foundation to largest rental company in the world…building….
In EU27 – 4 EU Corporate Markets + franchisees
iMac personal intro
iMac - methodology - fine toothcomb narrative
RB lead through [+ iMac]
Start point - shared decarbonisation goals + want to make transition…looking at how to overcome the obstacles
Need to do so in partnership with Gov by which we mean EC, Member States
C-19 – ESMO status…appreciation of role VR plays in moving key services people and goods around
Recurrent theme today – the greater part of Rental is not the leisure journey from an airport or railway station (especially not at the moment (!!) but generally speaking).
Currently providing mobile vaccine support, but in course of pandemic has been medical services staff
Medical goods deliveries
Last mile deliveries
Iain will expand in a moment…
Vehicle rental companies, especially those at the leading edge of shared mobility service development like Enterprise, are well-positioned to partner with government to showcase and accelerate the uptake of clean vehicles in a manner that simultaneously meets consumer needs and is sustainable for the shared mobility sector
Transition role of VR - Rental vehicles are typically the latest model vehicles on the road, emitting fewer GHGs than the average vehicle
Convert trips to decarbonised transit – some data to share on the relative proportions of Shared mobility services vs private vehicle usage
Needs incentivisation for CV use – we’ll set out some ideas for this
Needs a mix of sticks and carrots
We see very little “everyday” consumer demand for EVs
Welcome focus – accelerated by C-19 – on Active Travel
But very few trips are 1 mode
Very few trips – especially rural to suburban to urban or suburban to urban are made without car
Democratisation of mobility and especially of clean mobility
To ensure availability, accessibility, affordability
Multi-modality
Welcome EC focus on MaaS in context of ITS revision, UMP etc.
Clean inter-city and cross-border travel….
On-demand/PAYG lends itself to “right vehicle for right use for right duration at the right cost”
Show-case/shop window” – EVs are expensive and equalisation with ICE unlikely to come for 3-4 years in best estimates….
Rental is a great way to try without the up-front investment
Experience = good = greater likelihood of uptake
Bad experience….
We’ll dive into the key consumer confidence/use issues and how to overcome
We think we can be a good resource to Governments on overcoming uptake issues
RB
iMac
iMac
RB
RB – headline version = if you want to discuss further….
RB
“Propose a new regulatory framework to open up access to car data to mobility services, ITS revision”
![2
[DRAFT FINAL]_EH_EV-CCS_GA_Meeting Deck_000321_[LEGALLY REVIEWED].pptx
1
2
3
EXECUTIVE SUMMARY
Vehicle rental can help accelerate decarbonisation but faces
considerable cost and operational constraints
Shared mobility services, such as vehicle rental, are a key to accelerating usage and uptake of zero-emission vehicles and
sustainably decarbonising road transport
Vehicle rental has unique, customer usage-driven characteristics that present significant operational obstacles to EV
transition, but certain customer segments (representing ~10% of Enterprise rentals) could be less challenging to electrify
There are considerable cost and operational constraints to electrifying vehicle rental fleets
With the right mix of incentives, policy and funding, shared mobility service providers can help government accelerate EV
uptake in a sustainable way
The cost of acquiring and operating EVs
can be up to 40-60% higher than for
ICEVs, and vehicle availability is
expected to be constrained for the
foreseeable future
Vehicles are turned around rapidly between
rentals in order to meet customer demand
with an efficiently sized fleet, meaning that
recharging vehicles between rentals is
challenging
Shared mobility can effectively convert 'trips'
to decarbonized transit, especially where
shared mobility service use is incentivised –
shared mobility vehicle users use active and
public transport more in lieu of private vehicles
Shared fleets familiarise the general public
with EVs and can help overcome consumer
confidence obstacles to adoption, if the user
experience is positive
An Enterprise vehicle is re-rented
within 1 hour for 25% of
rentals on average
Acquiring and operating EVs can be
40-60% more
expensive than ICEVs
Pay-as-you-go shared mobility ensures that
only essential trips are taken in passenger and
goods vehicles, thus reducing overall mileage
There are significant barriers to EV use among
vehicle users: around half of consumers cite
range anxiety and lack of accessible and
appropriate public charging infrastructure in
the right places as key concerns
However, parts of public sector and corporate
fleets, and car clubs [sharing], for example,
have characteristics that make them less
challenging to electrify if governments promote
user demand and support vehicle rental
Vehicle rental users typically do not have
access to the most prevalent EV charging
model (home and office charging)
++
Sensitive Information – Do not Disclose or Circulate outside of Platform for electromobility
2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)