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Rosa Linda’s Mexican Cafe Thanksgiving Day Feast has a Story
Our story is well told. We feed the needy on Thanksgiving Day, but for those of you who haven’t
heard or read about why The Aguirre Family has opened its doors for the past 30 years to feed
the needy on Thanksgiving Day, please enjoy our story. (As told by Oscar Aquirre)
In 1984, I was 13. Mom was working with my Aunt, who owns El Noa Noa Restaurant in West
Denver. Dad was working construction. I was the oldest of 4 (at the time.) We lived in North
West Denver, The NORTHSIDE! (Now the Highland's).
The recession of the 80's had a devastating effect on downtown Denver and our neighborhood.
Interest rates were in the upper 20 percent, unemployment was in the low teens, and Inflation
was creeping up. Because of the recession, Dad would work 2-6 months at a time and then get
laid off, forcing us to go on government assistance for periods of time. Mom was helping our
aunt and uncle in their restaurant while we were at school as a way to make ends meet.
An opportunity presented itself to buy our current building located off of 33rd & Tejon. Mom and
Dad looked at this as an opportunity to get off of government assistance and put food on the table
for the 4 mouths they had to feed and another on the way! We had a family meeting with Mom
and Dad telling us that this was an opportunity for the family to get out of the situation we were
in but we would need to empty our piggybanks and our savings accounts, and use our house as
collateral in order for us to get the building. It was a huge gamble. Put all we that we had into a
business that had a high percentage of failure in the first year…They were essentially saying
either we sink or swim.
When the offer was accepted the terms of the purchase were that the owners would carry the note
of the building and that we would pay $1700.00 a month mortgage with a Balloon payment due
in July of 1985. If we didn’t make the mortgage or the balloon payment, we would lose the
building, the house and our lives savings… it was indeed all or nothing!
We took possession of the building in October of 1984 and we had to update the restaurant in
order to open. Mom and Dad did everything possible including borrowing money from our
family members. Keep in mind, that Mom and Dad had no formal business experience. People
told my Mom she was crazy opening a restaurant in the Northside, a neighborhood that was
considered the “Hood,” or the “Barrio,” with no business experience. But it was our
neighborhood!
On January 17th, 1985 we had our final inspection and passed. Mom and Dad asked the city
inspector when we could open? His reply was NOW! At that moment Mom and Dad opened the
doors Mom said a small prayer… “Lord if you help us make the balloon payment we will feed
the elderly and disabled on Thanksgiving Day.”

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Our first few months were not too good for Rosa Linda’s and the Aguirre family. We were open
7 days a week, Friday and Saturday’s till 3:30 in the morning. Dad had been rehired at the
construction company and was working 5-6 days a week, 8-10 hours a day, and then he would
come to the restaurant and help with what needed to be done. My uncles and aunts were a big
part of our early days. They too would work other jobs and then come help my Mom.
Since I was the oldest, I was immediately thrust into working after I went to school, did my
homework, and helped my brothers do theirs. Things were not looking well when the month of
May came around and it looked like we were not going to make the balloon payment due in July.
We were going to be homeless. Mom repeated her prayer, and in June of 1985 Westword
magazine came out with their Best of Denver. It said Rosa Linda’s Mexican Café had the best
burrito in Denver, stuffed with succulent shredded beef, that melts in your mouth, topped with a
rich garlic, cumin flavored, green chile… it was worth the trip to Northwest Denver “The
Northside.”
We had no idea that we had received that award until a lady told my mom that she had heard that
we had the best burrito in town. Mom’s reaction was that she believed we did and she thanked
her for compliment... The lady’s response “No it’s true it says here in Westword!” Moms’ prayer
being answered. We made the balloon payment, we kept our house, and that first year we fed
250 meals to the elderly and disabled.
In 2013 the community served over 6k meals to Denver’s Needy.
We have been asked how many people do you serve. We don’t know because we allow more
than one serving. Dad always told me that on Thanksgiving Day we always have more than one
plate… why should we deny that to our guests?