This presentation is about designing effective and successful app ad banners. Starting from the fact that designing for the small screens of mobiles has always been difficult, this presentation covers twelve golden rules that give out, step by step, clear directions for designing app ad banners. The rules discussed in this presentation for app banner design cover every aspect right from managing the file size to image background. Optimum app banner sizes are also discussed. What kind of text to use, the design elements to be employed and what kind of headings generate attention are discussed in this presentation as well. This presentation is a handy document for all those who want to design beautiful and successful app ad banners.

2. Beware…
Designing for mobile is a challenge!

3. Why it’s a challenge!

4. Small Screens

5. Small Screens
Less attention span of viewers.

6. You can’t talk muchYou can’t talk

7. The game depends on user
‘Attention’
IF YOU CATCH IT,
YOU GET IT

8. G
M
A
E
ARE YOU

9. Hold on for a while!
Answer a few questions
1
2
3
What do you sell?
How will you make your brand stand out?
How will you express your message clearly in visuals and in copy?

10. CONNECT THE DOTS
& get your Photoshop ready!

12. Pick up pen and paper and write down the required sizes. Understand which is the biggest size
of the banner. Common app banner sizes are…
250x250
336x80
200x200
468x60
120x600 160x600
300x250
728x90

14. Language knowledge
differs in each individual.
So keep it simple.

16. It grabs the user’s attention and engages them.
To back up your heading, use appropriate fonts and an attractive color combination.

18. Add
ZINGto your message
don’t go overboard with it.
but remember

20. USE IMAGES THAT ARE
CONSISTENT WITH YOUR BRAND
AND PRODUCT. IT CATCHES
USER’S ATTENTION

22. Use facial expressions to capture the emotions.
It must have a strong emotion.

23. Use a famous face as your brand ambassador
OR

24. If this is out
just focus on
DON’T
WORRY
of your budget,
the next point!

26. You have a goal to drive .Y.Y .You cant miss to dart it!
This will lead to a higher campaign OI

28. Background is important
as it affects the visibility of your banner. So, try to make it neat and clean.

30. 100KB
The smaller the file sizes, the better
You can keep your banner file size
for better performance.
your banner will load

32. Animation attracts user’s eye, that’ why interactive banner ads
greatly outperform the static banners.
Use sliding, fading, blinking text and other motions.
Animation increases the file size of your banner, so plan
accordingly !

34. BRAND = LOGOis replica of it.is a promise

35. User recognizes brand by colors, logo, font
colors
logo
Font
Branding
that’s why banner ad must have these.

37. Clear CTA button
tells the viewers what to do with your banner ad.
it must be prominent and must have contrasting colors.

38. It’s the end. Just Start Designing

39. http://bit.ly/Appadbannerdesign
This PPT is a synopsis of the blog on the same topic that is available at
If you want detailed information, you are requested to click the
above mentioned link.

40. Other presentation :
Content Marketing : How It Works for B2B and B2C

41. THANKSwww.origzo.com +91 (79) 403 - 057 - 87 info@origzo.com