1. L U C A D E S I D E R I
PERSONAL DATAS
 BIRTH PLACE: Roma, 28/06/1976
 LIVING ADDRESS: via Fosso della Castelluccia 146/18, 00134, Roma
 CIVIL STATUS: married with two childs
 MILITAR SERVICE: already ended
 TELEPHONE: +39 328-2921984 OR +39 06-5059130
 EMAIL: l.desideri@hotmail.it
 SKYPE: l.desideri
 LANGUAGES: Italian, English, Spanish
STUDIES AND PROFESSIONAL CERTIFICATIONS
 University Degree In "Science of the Communications", with specialization in
"Institutional/Business Communication and Marketing", at the Rome University
LUMSA with final evaluation of 108/110.
 Master in Project Management and Euro Projecting
 Master in Project Management and Fundraising
 Professional Certification as “Professional Project Manager” from the Italian
Institute of Project Management (ISIPM)
PROFESSIONAL EXPERIENCES
Oct 2013 - Current Deas S.r.l.
Position: Partner/Business Development Manager/Project Manager
• Business development with particular attention to the public/institutional
market
• Marketing and communication area management
• Head Hunting and formation of human resources for both public and
private sector
• Development of the existing projects regarding the certification of
professionals
• Public concourses for the selection of professionals for the Italian
Government and for Ministries
• Direct owning of the “Non Legal Conflict Resolution” area
• Direct owning of a team of 10 resourced dedicated to different areas
• Direct owning of the strategic customers portfolio
Jan 2013 – Oct 2013 Cogetech
Position: Product Manager Casino Games and Sportsbook
• Product Lifecycle Management of 2 gaming products: "Online Sportsbook"
and "Online Casino", with responsibilities regarding:
• Monitoring industry developments, understanding competitive landscape
and regulatory environment and identifying market opportunities.
• Taking care of every aspect of UX experience and gathering product
requirements from business line owners, marketing, customer service
feedback.

2. • Commercial negotiations with partners and operators for the B2B market
• Defining product roadmap and strategy;
• Market segmentation
• Developing new product ideas, prototypes and demonstrations.
• Developing pricing models and value propositions for target markets to
support sales and marketing activities;
• Working along with platform suppliers to assure an high level of service
• Working closely with engineering teams to create new products and
enhance existing products (complete restyling of the Sportsbook);
• Product schedule (development schedules and releases) and budget.
• Development of new game channels as the mobile
• Direct management of the Affiliate and VIP programs
• Direct management of a team of 15 resources in the marketing and IT area
• Direct owning of all the contracts with key service providers
• Direct owning of the renewal process of the entire site, with specific
attention to the delivery of the IT goals
Jun 2004 – Dec 2012 MAG S.r.l.
Position: Senior Consultant for Business Development and Product Administration in
the Gambling Market
• Business Development consultancy for companies entering the Italian Market
• Processing analysis and market studies for the launch of new gaming products
or for the revitalization of existing game products
• Support the development of regulatory measures relating to public games and
processing of related technical reports
• Design / redesign / management / development of gaming products with
specific responsibilities for online products (poker, casino games, betting…)
• Definition of the Product Lifecycle for gambling products
• Strategic market research on the Italian and Spanish markets, with projects
aimed at the entrance of new actors in them
• Direction of the “IT compliance Team”
• Direct owning, both technical and institutional, of projects for private companies
• Network building and organization of working tables between companies
Jan 2004 – Jan 2005 Regione Siciliana
Position: Public Senior Consultant
• Consulency to the “Presidenza della Regione Sicilia”, with the qualification of
“Esperto per la Programmazione ex art. 14 della L.R. 16/78”, to support the
activity of the “Dipartimento nella riprogrammazione delle linee strategiche del
POR 2000-2006, con particolare riferimento alla pubblicizzazione delle attività
connesse. (2004-2005)”.
• Building of the web based system of administration of the presidential directing
system for the “Regione Siciliana” (one of the Italian regions with own
independent government)
• Responsible of the IT development of the Presidential Structure
Jan 2002 – Jan 2003 Ancitel
Position: Consultant
• Consultant for internal and external communication on projects with
management of working groups in areas of Sicily and Piemonte.
• Network building for the public web based administration of the Italian City
Governments
• Direction of the IT development in the URPs

3. SKILLS AND PROFESSIONAL AREAS
• Great network already built in the Italian Gambling Market
• Excellence in managing working teams
• Development of human resources internal and external to my company
• Great attitude in working with strategic customers (even in the B2B)
• Project, Product, Risk and Budget management
• Excellent communicator with great interpersonal and presentation skills both in Italian and
English
• Direct experience working within national politics and governments
• Management programs of organizational communication and internal marketing
• Management programs, advertising and market research
• Analysis, definition and development of strategic and operational projects related to
gaming products with specific orientation to online poker rooms, online betting and online
casino games
• Benchmarking and market scouting and segmentation activities of online betting, casino
games and poker, both Italian and worldwide
• Management of VIP players and of the affiliation programs
• Building public campaigns and measures to help promoting products and companies
• Business Development on the Italian Territory for foreign companies
• International Business Development in the B2B gambling market
INFORMATIC SKILLS
• Very good knowledge of the systems Apple MacOs X e Windows
• Perfect knowledge of the suite “Office365” (Word, Excel, PowerPoint, OneNote, Outlook)
• Good knowledge of the suite Apple Office (Pages, Numbers, Keynote)
• Perfect knowledge of the software “Microsoft Project Professional”
• Perfect knowledge of all the best practices and instruments for the online research and
benchmarking
• Perfect knowledge of the online suite “Trello” dedicated to the operative project support
• Perfect knowledge of the software: Adobe Acrobat, Adobe Photoshop, Adobe Reader, PDF
Creator, and of a lot of audio/video editors
• Good knowledge of Microsoft Access
• Good knowledge of the advanced CMS “Wordpress”
LINGUISTIC SKILLS
• Italian: Mothertongue
• English: Perfect knowledge of the language, both written and spoken, even in business relations
• Spanish: Good knowledge of the language, both written and spoken
MAJOR CLIENTS I’VE WORKED WITH
Private Sector
Lottomatica, Sisal, Mondadori, Poste Italiane,
Unire, Bwin.Party, Totocarovigno, Snai,
Ladbrokes, William Hill, Intralot, Italbet, Sky,
Cogetech, Endemol, Gioco Digitale, Unibet,
Codere, Betpoint, Buongiorno, Neomobile,
Rank Interactive, Betflag, HBG Connex,
Neopoint Tech, Trade4win, Zeppelin Television,
Banegras, Eurojuego Star, Ancitel,
Microgaming, Game Account, Betradar,
Playtech, ISoftBet, NetEnt
Public Sector
Amministrazione Autonoma dei Monopoli di
Stato (Italian Regulator), Ministero dell’Economia
e delle Finanze, Regione Siciliana, Anci, Anas,
LAE (Spanish Regulator).