What is E-Tribal marketing? <br />Tribal marketing n. A marketing strategy that attempts to create social groups or communities that are centered around a product or service. The credo of tribal marketing is that postmodern people are looking for products and services that not only enable them to be freer, but can also link them to others, to a community, to a tribe. - “Tribal MarketingVol 4,No.11: Dec 2005,John”<br />
<ul><li>Over 2000 criticizing comments on Facebook .
A twitter account set up in protest collected nearly 5000 followers.
“Make your own Gap Logo” site went viral on the internet, promoting nearly 14,000 parody versions. </li></li></ul><li>Mass marketing Vs E- tribal marketing / online community marketing?<br /><ul><li>In Tribes/Communities people want to connect. They spread their ideas that lead to a movement.
The Power is with the marketer.</li></li></ul><li>How to lead online community marketing<br />Tell a compelling story<br />connect a tribe<br />
BB Traveler Mug was FedEx with Overnight Priority<br />COST<br />Creating passion<br />vs.<br />
Water Walk (TOMS shoes and Wishing Well)<br />http://www.youtube.com/user/Breathforthemute<br />Connect with different communities and form associations or extended identities.<br />lead a movement <br />make a change<br />
Informal Interview with Shira Abel <br />ShiraAbel, Marketing Director at Aniboom.<br />Animation production / IP creation / distribution<br />http://www.facebook.com/aniboom<br />http://www.twitter.com/aniboom<br />http://www.youtube.com/aniboom<br />Her key takeaways on online community marketing<br />Do let people criticize<br />Correct misinformation<br />If people don't like something or disagree - that's allowed<br /> Answer back<br />If there's a complaint that you view as a valid one, apologize & fix it<br />Give<br />