The report is based on the survey that Opeepl conducted in October 2017. Scandinavian consumers from Norway, Sweden, Denmark and Finland aged 18-29 (millennials) participated in the research. 100 respondents in each country were asked about their usage of Airbnb (staying and hosting with Airbnb). Only respondents who travel by air at least once a year participated.

1. Airbnb: Popularity Among Young Travellers
Opeepl Insights Report 2017

2. 2
03 Introduction
04 Results
11 About the Research
12 About Opeepl
CONTENTS

3. 3
The report is based on the survey that Opeepl conducted in October 2017. Scandinavian
consumers from Norway, Sweden, Denmark and Finland aged 18-29 participated in the
research. 100 respondents in each country were asked about their usage of Airbnb. Only
respondents who travel by air at least once a year participated.
Introduction
400
respondents
Norway
Sweden
Denmark
Finland
Men and
women
aged 18-29

4. Frequency of staying with Airbnb
| How many times have you stayed with Airbnb as a guest within the last year? |
4
NEVER 1-2 TIMES 3-5 TIMES 6-8 TIMES > 8 TIMES
46%
39%
10%
2% 3%
STAYING
WITH
AIRBNB

5. Reasons for staying with Airbnb
| Why do you choose to stay with Airbnb? |
5
Note
Multiple choice question
OTHER
TO GET MORE AUTHENTIC/LOCAL
EXPERIENCES
IT FEELS MORE COZY/LIKE HOME
I CAN STAY AT BETTER LOCATIONS
I LIKE MEETING NEW PEOPLE
IT IS CHEAP
7%
13%
21%
22%
27%
40%

6. NEVER 1-2 TIMES 3-5 TIMES 6-10
TIMES
11-20
TIMES
21-50
TIMES
> 50
TIMES
60.5%
23.5%
7.5% 5%
1% 0.5% 2%
Frequency of hosting people with Airbnb
| How many times have you hosted people at your home with Airbnb within the last year? |
6
HOSTING
WITH
AIRBNB

7. Reasons for hosting people with Airbnb
| Why do you host people at your home with Airbnb? |
7
Note
Multiple choice question
OTHER
I HAVE EXTRA SPACE
TO BE PART OF THE COMMUNITY
TO HELP OTHERS
TO EARN EXTRA MONEY
TO MEET NEW PEOPLE
3%
13%
16%
21%
24%
50%

8. Choice of accommodation
| Where did you stay last time you travelled overnight? |
8
CAMPING
COUCHSURFING
OTHER
RENTED APARTMENT/HOUSE
HOSTEL
AT FRIENDS
AT FAMILY
AIRBNB
HOTEL
1%
1%
2%
4%
7%
8.5%
8.5%
14%
54%

9. Price paid for an overnight stay
| How much did you pay for an overnight stay last time you travelled? |
14%
38%
33%
10%
5%
€0-25 €26-50 €51-100 €101-200 >€200 Note
Regardless of
accommodation type
Note
Average price for Airbnb in
Europe is €53 per night per
guest

10. Price paid for an overnight stay by country
| How much did you pay for an overnight stay last time you travelled? |
SWEDEN DENMARK FINLAND NORWAY
14% 19%
12% 12%
42%
43%
27%
39%
39% 24%
40%
30%
3%
11%
15% 12%
2% 3% 6% 7%
€0-25 €26-50 €51-100 €101-200 >€200 Note
Regardless of
accommodation type
Note
Average price for Airbnb in
Europe is €53 per night per
guest

11. • Countries: Norway, Sweden, Denmark,
Finland
• Number of completes: 400
• Initiated: 2017-10-24
• Finished: 2017-10-26
• Age group: 18 - 29
• Gender: Male, Female
11
About the Research
The research was conducted by Opeepl in October 2017 using Dynamic Sampling technology.
Conducted
by Opeepl
Mobile data
gathering
October
2017

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12
About Opeepl
Opeepl is a consumer insights tech company which provides clients with agile and automated insights worldwide. We are working
with clients such as Danone, Nokia and Coca-Cola.
Opeepl Aps, Njalsgade 21G, 7th
floor, Copenhagen 2300, Denmark www.opeepl.com contact@opeepl.com
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