The report compares the consumption patterns of sports-related goods (e.g. sports clothes, sports watches) in France and Germany, as well as identifies consumption differences between males and females.

1. Sports-Related Consumption:
Gender Split
Opeepl Insights Report 2018

2. 2
TABLE OF CONTENTS
03 Introduction
04 Results
14 About the Research
15 About Opeepl

3. 3
Introduction
The report is based on the research that Opeepl conducted in November 2017. Consumers
in France and Germany (200 from each country) aged 18-59 were surveyed about sports-
related consumption.
The aim of the survey was to compare sports-related consumption patterns in the two
countries, as well as identify consumption differences between males and females.
400
respondents
Men and
women
aged 18-59
France
Germany
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4. Do you engage in any sports activities?
4
YES
45%
NO
55%
WOMEN
YES
61%
NO
40%
MEN

5. How much do you on average spend for sports outfit per
year?
5
€0-100
€101-300
€301-500
€501-700
€701-1000
>€1000
I DON'T KNOW
I DON'T BUY SPECIAL OUTFIT FOR SPORT
44%
31%
7%
3%
1%
8%
7%
28%
38%
15%
8%
4%
2%
6%
1%
MEN WOMEN
Note
Here and in the following
questions – data only from the
respondents who engage in
sports activities

6. How do you expect your spending on sports outfit to
develop in the future?
6
MUCH LESS LESS THE SAME MORE MUCH MORE
7%
15%
64%
12%
1%
5%
18%
63%
11%
2%
WOMEN MEN

7. 18%
39%
26%
5%
6%
1%
1%
4%
20%
37%
29%
10%
3%
1%
1%
MEN WOMEN
Favorite sports outfit brand - gender split
7
OTHER

8. Favorite sports outfit brand - country split
8
17%
38%
22%
10%
7%
1%
1%
4%
20%
37,5%
33,5%
6%
2%
1%
GERMANY FRANCE
OTHER

9. To what extent do you agree or disagree with the following
statements? (1-5)
9
1 2 3 4 5
2,87
3,18
3,55
3,19
3,67
3,71
MEN WOMEN
I CARE WHAT I LOOK LIKE (WITH REGARDS TO CLOTHING) WHEN I DO SPORTS
I USUALLY CHOOSE WELL-KNOWN BRANDS WHEN I BUY SPORTS OUTFIT
I ALWAYS CHOOSE THE SAME BRAND WHEN I BUY SPORTS OUTFIT
Note
Respondents were asked to
rate their agreement to the
submitted statements on the
scale 1-5, where 1 is ‘Strongly
disagree’ and 5 is ‘Strongly
agree’

10. Attitudes towards sports outfit – gender split
10
SPORTS OUTFIT SHOULD
BE COMFORTABLE
SPORTS OUTFIT SHOULD
LOOK GOOD
SPORTS OUTFIT SHOULD
BOTH BE COMFORTABLE
& LOOK GOOD
49%
5%
46%
51%
6%
44%
WOMEN MEN

11. Attitudes towards sports outfit – country split
11
SPORTS OUTFIT SHOULD
BE COMFORTABLE
SPORTS OUTFIT SHOULD
LOOK GOOD
SPORTS OUTFIT SHOULD
BOTH BE COMFORTABLE
& LOOK GOOD
58%
1%
41%
44%
9%
47%
FRANCE GERMANY

12. Which of the following do you use?
12
NONE
SPORT WATCH/FITNESS TRACKER
ACTIVITY TRACKER WATCH
SPORTS OR ACTIVITY-RELATED MOBILE APP
53%
27%
4%
27%
46%
30%
10%
22%
MEN WOMEN
Note
Multiple-choice question
Note
Data only from the
respondents in Germany

13. What is your favorite sports activity?
13
Note
The sizes of the words in the
word clouds are proportional
to the number of respondents
who typed them in

14. 14
About the Research
The research was conducted by Opeepl in November 2017 using proprietary dynamic sampling
technology.
• Countries: Germany, France
• Number of completes: 400
• Initiated: 2017-11-16
• Finished: 2017-11-18
• Age group: 18 - 59
• Gender: Male, Female
Conducted
by Opeepl
Dynamic
Sampling
Technology
November
2017
14

15. About Opeepl
Opeepl is a consumer insights tech company which provides clients with agile and automated
insights worldwide. We are working with clients such as Danone, Opera.com and Diageo.
contact@opeepl.com www.opeepl.comOpeepl Aps, Njalsgade 21G, 7th floor, Copenhagen 2300, Denmark
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