Google Case Study Essay: The Rise of the Search Giant

Google Case Study Essay
Case Study
The rise of Google, now a $6.1 billion company, has been fast and fierce. Founders Sergey Brin and Larry Page met in 1995 as Stanford University
graduate students. They created a search engine that combined the technologies of Page's PageRank system, which evaluates a page's importance
based on the external links to it, and Erin's Web crawler, which visits Web sites and records a summary of their content. BecauseGoogle was so
effective, it quickly became the search engine of choice for Web users. Today, Google handles nearly 50 percent of Web searches.
Google stopped displaying the number of Web pages it indexed after the number surpassed 8 billion in 2005, but some estimates now place the number
at 25 billion. Google's...show more content...
According to a widely cited estimate, Google only needs to spend $1 for every $3 its competitors spend to deliver a comparable amount of
computing power. This inexpensive, flexible infrastructure explains the speed of Google Web searches and its ability to provide its users with such a
vast array of Web–based services and software tools.
Most of Google's revenue comes from online advertising and online search services. Google Search Services enable organizations to include the
Google search engine on their own Web pages. This is a straightforward technology licensing arrangement–not groundbreaking, but profitable.
The side of Google that has driven its phenomenal growth and profits is its advertising program. In a fraction of a second, Google's technology can
evaluate millions of variables about its users and advertisers, correlate them with millions of potential ads, and deliver the message to which each
user is most likely to respond. Because this technology makes ads more relevant, users click on ads 50 to 100 percent more often on Google than on
Yahoo!, creating a better return for advertisers. According to eMarketer, Google grabbed about 70 percent of all paid search advertising.
In 2000, Google launched AdWords, a self–service advertising program in which vendors bid to have their ads placed alongside the search results for
specific keyword queries. In 2002, AdWords Select introduced cost–per–click (CPC) pricing so that advertisers only
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Essay On Google Drive
Google Drive
Google Drive launched in 2012. It's free to use as long as you have a Google account, but the service also offers more storage for a monthly fee. You
can use it to store any type of file, share those files with others, and use the Google Drive office suite that allows collaborative editing of documents,
spreadsheets, forms, and slideshow presentations.
Google Drive works in the same way as most cloud storage solutions: a local folder in Windows is linked to a duplicate cloud version; you can also
drag and drop files into the linked folder on your desktop to sync them with your account in the cloud. Meanwhile a local copy stays on your
computer, and you can access those same files on any other device with the app installed, or...show more content...
Sharing and Collaboration
Google Drive lets you share content, both at the folder and file level, either through your desktop sync folder, mobile app or the browser interface.
You can email access or generate a link pointing to your content. You can grant both view and edit permissions at both the folder and file level.
Permissions to comment are also an option.
You can view and edit files with team members in real–time and discuss them over chat. When collaborating on a Google doc, users are able to see the
Google + profile pictures of all the users who are viewing or editing the document alongside them. For Google Chrome OS users, offline access to all
Drive files is provided.
Apps:
Google's developed its own suite of office productivity apps, which are completely free and pre–integrated with Google Drive. These apps include:
Docs: for word processing and web publishing
Sheets: for spreadsheets and charts
Slides: for presentations
Forms: for surveys and data acquisition
Drawings: for diagrams
Despite being browser–based, you can edit documents offline if using Chrome, so long as the "offline" option is checked in your Drive settings. If
you prefer Microsoft Office to Docs, there's also a Google Drive plugin that's usable with both Office Online and Office 365. Google Drive lets you
integrate with

Google 's Article On Online Marketing Essay
Google Page One In 30 Days Google is now one of the unique industry leaders when it comes to search engines. So the question of how to get onto
the FIRST page of Google has interested me for years. I keep my eyes open for fresh SEO and new website promotion techniques that evolve from time
to time in the amazing, continuously changing world of online marketing. The whole thing is about getting your website onto the first page of Google
search results for your search terms or keywords as fast as possible, in a Google–friendly way – so your target customers CAN FIND YOU. Recently I
have been using a strategy that costs me little and usually bring me to google page one in few weeks may be a month for low competitive
keywords and two to three months for highly competitive words. This strategy involves on site optimization, social bookmarking and high pr links
and social network signals . The beauty of my strategy that it brings me to google page one every time I use it and in a very short period of time. It
is a very legitimate way that my sites stay on page one for a long time. I think my strategy succeeds every time because I learned to think like google
in every step of my promotion.
2
Google Page One In 30 Days Yasser, The SEO Pirate
I do not want to waste your time and let me take you to a quick review of how I do it. Step One :Keyword Selection For me, when selecting a keyword,
I do select words with 1500 to 12,000 exact match search volume and I do not care about

Why Do You Use Google So Much?
By reading this article, one must realize that he or she is currently using Google, and possibly that fellows around the globe are using Google
services likewise. So why does everyone use Google so much, one may ask. Well, that is because of how great and successful the company is today
in our modern world. Becoming so useful to everyone as a service company, Google remains to be one of the largest, most revolutionary, and most
successful corporations in the world.
On September 4th, 1998, a student studying at Stanford University, came up with a new idea with his partner. They wanted to create a brand new
search engine. Though they did not like each other initially, they developed a friendship. These two prodigies formed something so...show more
content...
After the latest marketing report/announcement of Google, it was determined that "Google 's parent company Alphabet has a market capitalisation
larger than Apple 's, as shares rose sharply in after–hours trading" (BBC News on Your Mobile). From that point onwards, Google has ultimately
become the most valuable and beneficial company across the world, with a total net worth of $520 billion. Struggling to gather one million from
family, friends and a few other investors, Mr. Brin and Mr. Page formally launched their company on September 7, 1998 originally known as the
"Black Rub". Over the years, people have wondered about how a tiny company that created a search engine itself could be so flourishing and achieve
what they are today. Google's success was based on one understandable insight from its founders Sergey Brin and Larry Page. During late 1990's, they
simply discovered that the rapid–growing, massive amount of data material invading our cyberspace could be tamed and controlled by ranking
search results according to their popularity. As many of us already know, Google has progressed into new business and they made it the world 's
greatest search engine. Aside from that, Google has also developed variable serviceable applications that can be used on most of the platforms we
have today, especially mobile devices.
When we were all young, our parents used to tell us about working with passion and bringing out the best attitude we have. Believe it or not, Google

Financial Analysis of Google
GOOGLE
Financial Analysis Report
Prepared for:
Financial Management Class –
Florida Institute of Technology
February 2011
TABLE OF CONTENTS
EXECUTIVE SUMMARY3
COMPANY INTRODUCTION4
FINANCIAL ANALYSIS5
Summary Financial Analysis Report6
WEIGHTED AVERAGE COST OF CAPITAL (WACC)10
FUTURE CASH FLOWS12
ANALYSIS OF CASH FLOWS13

Sensitivity Analysis of Google's 2011 Future Cash Flow14
Sensitivity Graph for Google's 2011 Future Cash Flow15
Sensitivity Graph for Google's 2011 Future Cash Flow15
Inflation Analysis15
Google Inc. Discounting Future Cash Flows for Inflation @ 1.7%:16 Footnotes effect on future cash flows17
Analysis of Google Competitors19
ANALYSIS OF CASH...show more content...
Furthermore, because Google's employees d are also equity holders, morale is high and Google encourages its employees to feel a part of Google's
success.
In conclusion, Google is a sound investment that according to the analysis will continue to increase their profits and their dominance in the marketplace.
COMPANY INTRODUCTION
In 1998, Stanford University graduates Larry Page and Sergey Brin combined their ingenuity and built a search engine called "BackRub" that
evolved into what is now known as Google. Google, with over 150 domains, now functions as a search engine that offers many different products and
services including web applications, advertising, sports scores, stock quotes, headlines, addresses, videos, etc. Google's focus is "to provide useful
and relevant information to the millions of people around the world as they rely on us (Google) to provide the answers they are seeking."
The strategy of focusing on getting information to millions of people internationally is the foundation of Google. Another strategy in which Google is
unique is their culture. Google creates an atmosphere of creativity, teamwork and brainstorming which has helped win them a spot in the top 10 of
Fortune magazine's best companies in which to work.
Google offers services such as search advertising, display advertising, mobile advertising, tools for publishers,

Essay on Google and It's Innovation Strategy
–––––––––––––––––––––––––––––––––––––––––––––––––
–––––––––––––––––––––––––––––––––––––––––––––––––
– and how they innovate
Magdalena KrГ¶n
MSIN7013: Innovation Management
(Word count: 1321)
Abstract
This essay is a discussion around Google's innovative strategies looking at the innovation process, business model and the infrastructure they have built
in order to test and deliver innovative products to their users.
Table of Contents Introduction3 1. Brief background of Google3 2. Why are Google Innovators?4 2.1 Google's Strategy of Innovation4 2.2 Optimising
Use of Technologies and Merging Services Into One Platform5 2.3 The Google Platform6 Conclusion7 Bibliography8
Introduction...show more content...
*
2.2 Optimising Use of Technologies and Merging Services Into One Platform * Google has a remarkable ability to understand user needs and are also
good at creating needs user did not know they had; this is why the incremental and re–innovating strategy is so successful for them. As Google maps
was released it was a great additional to Google's broad portfolio and a useful service for their users. Furthermore, Google Earth and Google maps
with street view, has opened up the world to anyone who wants to view it, it is not necessarily a product that users knew they needed but an innovative
way to merge different technologies. * Google's e–mail service Gmail early understood the need of unlimited storage, while other e–mail providers, e.g.
Hotmail.com, only allowed a certain amount of e–mail storage and thereafter deleted data automatically. Google, on the other hand, found ways to
provide a storage that continuously grows. Within the Google e–mail account the user also have access to additional features such as calendar and
collaborative tools like Google Docs. Google's main focus is on their users and the understanding how they can deliver a balance of value, quality and

Innovative Technology: Google Glass Essay
Google has made an effort on making a new device called Google Glass, which is innovative device that has people visioning ways to enhance the
product by communicating with people but not all are convinced due to the invasive privacy by the documentation of using video recordings at
anytime hands free and the safety and health of yourself and your surroundings. It's also a tool to reduce crime with first person view.
Google Glass is a revolutionary new wearable computer communication product. The Google Glass includes most of what a smart phone can function,
for example "Bluetooth, Wi–Fi, GPS, speakers, a camera, microphone, touchpad"(Brian Voo 1. Tiny (But Powerful) Hardware). Best of all it is
compatible with IOS (i.e iPhone) and...show more content...
Although many people around the world are thinking of the uses they can make to use it everyday lives, some people disagree with this. The big issue
is the privacy invasion, with the video recording feature in Glass has made insecurity to other human beings. There are people who wish not to be
recorded in public. In recent news in San Francisco, A lady named Sarah Slocum, A local tech writer and marketing consultant was showing off her
Google Glass at Haight Street bar Molotov's. Due to the show off, she was threatened and assaulted by a young man and was later robbed. She was
"approached by a small group which appear to dislike her Glass"(Kurtis Alexander, SFGATE, Unfriendly Reaction) She described them that they were
trying to shield themselves from the recordings and until one girl from the group went in anger to stop her from recording. Sarah then realizes she was
the target that causes the hatred. This is when the young man approaches her and violently assaults her and takes her Glass and runs out of the bar
while other members have taken her wallet, phone and purse. This incident demonstrates the people do not want to be exposed, and unfriendly
reactions can lead to such violence in the public. In relation to the past with similar incidents, the introductions of new cameras developed in the 19th
century by Kodak, and the problem was that photographs are taken of female

Google Case Study Essay
Introduction:
Google is a renowned search engine among computer and internet users. The company was launched at 1988 by Sergey Brin and Larry Page while
they were Ph. D. students at Stanford University. Sergey and Larry first went to Yahoo with their search engine, but Yahoo turned them down in
January 1996. If yahoo had accepted their search engine then Google wouldn't be at the position where it is currently. It might have sunk or would
have risen above what Google is now. But since it didn't have let's not scratch our heads into that. Yahoo declined Sergey and Larry's project and later
in 1988 they both opened there company called Google.
Google has triumphed over other search engines that existed before Google and disproved the belief that, "first movers would triumph." Google has
changed the way people look at and share information is its simplicity and improving customer service Google won the hearts of many internet users.
This case also tells us about the strategy Google used to excel itself from others. When others thought the approach Google had taken would take
them down and how Google proved them wrong. Google has grown a lot and has become one of the most recognized brands in the world. As of 2014
Google has 53,600 employees in more than 70 offices in more than 40 countries. there headquarters is located at 1600 Amphitheatre Parkway in
Mountain View, Santa Clara County, California, United States, near San Jose.
Strategic management is very beneficial for an

Google 's Impact On The World Wide Web
"If it isn't on Google, it doesn't exist" (Wales). Google has become a great research tool for any and everything that you are looking for on the World
Wide Web. If you type in the right information in the search engine, you will be directed to the information you need. Many individuals, companies,
and businesses use Google for research when looking for the right product or service that best suits their needs. Google also offers businesses and
companies marketing opportunities of their product or service to consumers who use the World Wide Web
. There are many other search engines
available on the internet. However, Google seems to stand the test of time and produce the right result every time in an effective and efficient manner.
They...show more content...
The name Google was derived from the mathematical term googol which means the number one followed by one hundred zeroes. "Google's mission
is to organize the world's information and make it universally accessible and useful" (Google Company). Google helps businesses and companies
advertise their product or service to consumers on the internet, work smarter with Gmail and Google Drive which lets you store, share, and backup
your files, also how to measure and learn insight into how visitors find and use their website and how to keep them coming back. This paper will
discuss Google Analytics and the impact on marketing research. Google Analytics is a free web–based service that tracks and reports website traffic
offered by Google. It is considered an internet tool, offered to companies and businesses to measure and analyze the reporting of users' behavior in
order to understand and optimize the use of their business website. It is the most widely used web analytic service offered today. Google Analytics
offers businesses and companies the ability to bring all of their data together, take action on data driven insights, and know that their data is secure. To
sum it all up, Google Analytics is an advanced and sophisticated tool that, on the surface, provides you with extensive data about who visits your Web
site. "Google Analytics enables you to put the pieces together and improve your overall business presence. You can decide

Google Doc Essay
Google Doc is a web based application associated with Google that is used to create documents, spreadsheets, presentations, web forms, and drawings.
The documents can also be edited, shared, and stored online. The documents can be stored on Google Doc and Google Drive. The documents created
can be accessed from anywhere on a device that is connected to the internet. The application allows users to edit, create, update, and import documents
and share them with many users who have a Google account. Most of the people that use Google Doc are students and companies. Google Docs allows
students to share group projects and assignments with their classmates and colleagues to collaborate and work on documents as a team. Companies use
Google Doc...show more content...
Google receive their revenues from the advertising of their products. All services Google provide like Google Doc, Google Maps, Gmail, etc.. are
expensive to create, but having users spend time on Google applications increase the revenues for the ownership. Google stock price has been
increasing recently which helps owners earn money off from creating applications like Google Doc. The more applications Google create the more
money they earn. Recently the world has been depending on IT in their entire life. People now would rather work on a fully online based application
like Google Doc than downloading applications like Microsoft Office.
Google Doc has many features, and one of the key processes is creating a research tool. Research tool allows users to search information and
images online without exiting the document which makes it easier to add images or links directly on the doc. To get to the research tool, open the
document and open the tools menu then click on research from the dropdown menu, right click on the word you choose then select research. The
second key process is voice typing, Google doc allows user to type on a document using their voice. Users can also say comma, period, and
exclamation point if needed in a sentence. To get voice typing, click on tools then choose voice typing, then click on the microphone and start
recording. Creating templates is the last key process that Google Doc offers. First start a

Comparing Google Vs. Library
Google vs library Nowadays, the evolution of information technology has changed the life of people. In research area, people tend to do research
online sitting in front of their computer instead of going to library to look for related books. Sometimes people even are not willing to use the
online database of the library because they think google is enough. However, the use of search engine like google and yahoo is not as perfect as
what people expect. It cannot replace the role of library in the process of research. People need to get out of their chair and go to the library to
embrace books there. Here are several reasons. First, it is more convenient and effective to use library database in research than use search engine.
According to...show more content...
The ranking system of the results appearing on google remains a mystery but what is clear is that it is related to some commercial profit.
Although tagged Ad, this commercial information appears on the top of the results by paying money for google. These advertisements occupy the
original place for other information and made the information has preference for certain company. Also, anyone can publish article online and no
one will do the work to check if the article published is accurate. So, Open Source information on the Internet is quite common and easy to get
misinformed information. (Radcliff). What's more, although google has a huge amount of information, it can't include everything. ALA reports
that only 8% of all journals and even fewer books are on the Internet. (Radcliff.) It is ok to use google in research process, but it cannot be the only
tool people use in the entire research. People should realize the limit of search engine and find reliable source like books and journals in library.
Third, there are experienced and knowledgeable librarian who people can seek help for in library. They can ask the librarian for a direction of what
they need to find. When people use google to do research, they will get a bunch of unsorted and uncertified information. It is hard to determine whether
the article is

Google Critical Thinking
In the article, Is Google Making us Stupid?, the author, Nicholas Carr, examines the role technology, specifically google, plays in the lives of each
individual and how this role is affecting the mind. He begins the article with an allusion of a scene the popular film, 2001: A Space Odyssey. In
scene previously mentioned, the supercomputer Hal states that he feels his mind going. The author uses this scene to transition to his own
experiences. Carr communicates to the reader that for years he has felt his own mind being "tinkered" with. The article goes on to state that the web
is a blessing in that it helps save time and energy. Research, what once took hours and days, has been reduced to a matter of minutes. Carr' stance is
that the web has accomplished its intended job, maybe a little too well. The web has...show more content...
The subjects typically read less than two pages. However, he states that thanks to the internet and texting reading increased from 1970–80, but this
reading was a different kind of reading. He states that our ability to make relevant mental connections that would allow the reader to understand the text
on a deeper level. He proclaims that reading is not an innate trait of humans, but rather something that must be practiced to maintain this ability. He
conveys his fear that humans are becoming too dependent on the technology that sustains us. He leaves the reader with a daunting image of the future
that awaits the human race. In the words of Kubrick "as we continue to rely on computers to mediate our understanding of the world, it is our own
intelligence that flattens into artificial intelligence."( 328) In the end, it is clear the authors purpose is to inform and warn his readers about the folly
of relying too heavily on out artificial

Advantages And Disadvantages Of Google
In the 21st century internet has become our new friend. People started depending on the internet as an educated friend that knows everything. The
internet allowed for companies such as Google to become successful. Google is the most powerful and popular search engine that people like and use
daily, Despite there being other search engines, Google has the top rates because of its high speeds and accuracy in search results. Using internet in your
life is not wrong or harmful because it saves a lot of time that can be used to do different activities later on. Additionally, the internet started entertaining
people and helping them smile. Generally, using the internet is not addicting like some people say, but it's really enjoyable and...show more content...
The gps also runs on the internet and it is very useful tool that many people around the world use to find directions. Additionally, self–checkout at the
supermarket is run by the internet. Self–checkout is very helpful because it decreases the waiting lines at stores and many supermarkets have them
now. Both the store owners and shoppers are happy about this technology because it makes their lives easier. Paying your traffic ticket was such a
headache for some people where you had to go to the police station and wait for the line to pay off your ticket but now with the new technologies you
can directly go online and set up you information and pay off your traffic ticket
Additionally, the internet helps the environment in many ways. For example, many trees are being cut down every day in purpose of printing and for
communication by sending mail. Google has combatted this environmental issue by creating Gmail. According to the Rainforest Action Network, "3.5
billion to 7 billion trees are cut down each year." Many businesses and individuals are making an effort to use much less paper than in years past.
Thanks to computers, smartphones, and cloud storage, they can do so and still communicate with others and get their work done.
Furthermore, the internet is very helpful when it comes to education. Making researches might take a long time or reading a book also takes a lot of
time but with google search engines you can find informations faster than looking in the library,

Google
Google mission and Business model Google mission statement is very simple and clear. "Google's mission is to organize the world's information and
make it universally accessible and useful". Their vision for google is to make the search engine commanding so that understand "everything in the
world" (Google) Google's business model is Business Model Canvas. This model provides key information on the strategy of Google's business.
Google who is recognized as one of the top leading technology company in the world and one of the most widespread search engines on the internet
that is used by many. Because Google is one of the most widely used search engine which attracts advertisers to Google services in order for them to
reach a higher...show more content...
(Google) Leadership role of the Google members are those that are bubbled down through the organization, entrepreneurship, commitment, creativity
and visionaries. This is what make Google who they are today.
Identify two examples of services or amenities that Google provides to its employees, interns, partners, and visitors.
Google offers an attractive employee perk package to employees who are looking for employment with Google such as:
Free food cooked by a company chef
Access to company daycare facilities
Exercise gyms
These incentives are granted to employees to encourage with a stress free environment and allow a creativity atmosphere. These types of incentives
helps with retention, and healthier life styles. The atmosphere that Google has created was well thought out plan when starting Google. They first
understand what works in the workplace and how to run a successful business. They cultivate an environment for employees where they like their job
and create loyalty, flexible, and transparency. With all the perks and benefits that are offered it inspires you to work hard, stay motivated and creates
challenges. With all the incentives and freedom to work independently with very minimum supervision, along with human resources screening for the
right candidate to come on board, only allows for their employees to be innovative, clear thinkers, and creative to continue moving the company in

Google Inc. Essay
The rapid growth of the internet worldwide in the early 1990s sparked a technological revolution that continues to shape the world we live in today.
This boom brought with it the perception of limitless opportunities and success in the "dot com" world. As a result, entrepreneurs of all kinds took to
the internet with their ideas. After the initial rush into this new–found gold mine, the advantages of the World Wide Web were apparent to all who
came to know and love it. While the success of opportunities appeared to have come to a screeching halt, several entities still continue to make the best
of the situation. Today, names such as EBay and Amazon are commonplace in almost every household with a computer and internet connection. But,
...show more content...
As a result, not only was the engine to be highly reliable, but it had to produce results with unprecedented efficiency. Complex results could be posted
in under a second. This technology would continue to be built upon through 1998. Interestingly enough, Google was not the first search engine to be
developed at Stanford. Yahoo and Excite, two major search engines, were also born at the computer science department there (Laudon & Laudon, 2007,
p. 220).
Subsequently, Google is now a top Internet destination and possesses one of the most recognized brands in the world and available to anyone with an
Internet connection. Google maintains the world's largest online index of web sites and other content and revenue is generated by delivering relevant,
cost–effective online advertising. Businesses use the Google AdWords program to promote their products and services with targeted advertising.
Furthermore, Google maintains advertising on thousands of third–party web sites using the Google Network and Google AdSense. While Google
continues to expand its product line into new and existing territories, the company considers its primary industry to be web search technology.
However, Google also faces competition from online advertising companies, particularly those that provide pay–per–click services (The Washington
Post, 2006) Currently, Google considers its primary

Essay on Google and Working Culture
In the National Hog Farmer of June 15, 2005, author Terrance Hurley, James Kleibenstein, Peter Orazem and Dale Miller in their article entitled
"Work Environment Tops Employee Priority Lists" acknowledges that the working environment should be comfortable, less stressful and friendly.
However it is really hard to find such a match nowadays. Very few companies care about the benefits and comforts of their employees. Considerably,
looking at a common human being working for a firm or a company, it could be said that he or she may be subject to having many tasks to complete in
a day including house hold chores, taking care of kids, taking care of their health and numerous other mundane businesses. Besides, in many instances
employees need to...show more content...
In a harmonious place such as Google, the environment is very fruitful. Google has a college–campus–like environment which includes creativity and
innovations. Employees can play football, volleyball, table tennis, work out, and relax during their work time, which makes Google employees feel
like they are on a college campus rather than at the work place. Google has created a unique working environment compared to other firms that
include individual responsibilities, reward programs, opportunities to learn, firm commitments, standards, and flexibility. Milton Moskowitz in Great
Places to Work dated January 2008 said "Google has a culture in which managers are seen as credible, employees are treated with respect and
workplace policies and practices are implemented fairly". Moskowitz asserts that communication between managers and employees encourage new
ideas and it helps to achieve new goals. Google employees are individually responsible for their decisions, actions, and innovations. Unlike other firms,
Google has incredible reward programs that include bonuses and perks for highly talented and successful people who provide valuable input to the
company. Google offers prodigious opportunities for their employees to learn and grow. The company sponsors many programs such as foreign
language, business writing, executive speaking, and developmental programs. Google provides tremendous

Google Analysis
Google, Inc.
Overview
Google is a global technology leader, focused on improving the ways people connect with information. Through innovations in web search and
advertising, Google is now a top Internet destination and possesses one of the most recognized brands in the world. Available to anyone with an
Internet connection, Google maintains the world 's largest online index of web sites and other content.
Revenue is generated by delivering relevant, cost–effective online advertising. Businesses use the Google AdWords program to promote their products
and services with targeted advertising. Furthermore, Google maintains advertising on thousands of third–party web sites using the Google Network and
Google AdSense.
While...show more content...
Overall profitability is slightly lower when comparing net profit margins. For fiscal year end 2004, Google reported a net profit margin of 12.52%,
slightly lower than the industry 's 13.45%. It appears that this is largely due to the elevated effective tax rate that pertains to Google, as the company 's
operating margin is actually superior to the industry average (Exhibit 5).
Two financial ratios will prove very important over the next several years: gross margin and return on assets. As mentioned earlier, cost of revenues
increased significantly over the past 3 years. In turn, the gross margin percentage began to decline as well (Exhibit 3). For fiscal year end 2004,
Google reported a gross margin of 54.29%, significantly higher than the industry average of 45.93% (Exhibit 5). This becomes particularly relevant
when considering that Google is still in adolescent stages of efficiently generating traffic to its web sites. If Google can prove more efficient in this
area, cost of revenues would decline, leading to a more dominant gross margin relative to the industry.
All companies in the technology sector experience high costs associated with asset acquisition. Google operations require a continuous investment in
information technology assets to handle additional traffic. For this reason, Google must continue to demonstrate a strong return on its assets,

Google Is A Search Engine Essay
Google is a search engine that is used as one of my primary resources on a daily basis, in my personal, education and work environment. By doing so,
I thought it would be an excellent choice to research their history as well as the benefits offered to their employees to continue to be a successful
company in the business world. In January 1996, Google began as a research project by Larry Page and Sergey Brin that met at Stanford University
while pursuing their PhD. Because conventional internet search engines ranked outcomes by calculating the number of times the search expressions
showed up on the page, these two young men conjectured about enhancing the system that would explore the connections between websites. They
originally named the internet based search engine BackRub and renamed it to Google.com, on September 14, 1997 it was registered as a domain
name and incorporated on September 4, 1998 Google was derived by the misspelling of the word "googol", which was the number one followed by
one hundred zeros, that was selected to indicate that the search engine was projected to provide a large capacity of information, that was responsible
by a man named Milton Sirotta. Before Google was incorporated, the co–founder of Sun Microsystems, Andy Bechtolsheim contributed one hundred
thousand to develop the search engine. The operation was first based out of a garage that was rented to Page and Brin by a friend, Susan Wojcicki,
which was located in Menlo Park,

Google Business Case Study
What Makes Google the Best Place to Work and Why
Latoya Battle
Professor David Wells
Organizational Behavior
October 22, 2017 Introduction
Google Inc. which was founded by founded by Larry Page and Sergey Brin in 1998 is a multinational technology company. The firm has headquarters
in California, United States. Presently, the business hoses several online services like Gmail. Initially, the company operated solely as an online search
firm, but it currently offers over fifty internet products along with services. In fact, it is the most popular and largest search engine globally. Over the
20 years of its operations, the tech giant has turned out to be synonymous when it comes to innovation and is well–known due to its human...show more
content...
The tech giant has generated a large percentage of its financial success from its dominant position in the online advertising market. Google has
established data centers infrastructure in various regions of the world which have played a significant role towards its success (Savitz, 2013). A good
example is Eemshaven in Netherlands which has the company's ability to compete at the global levels.
Google has made notable efforts in creating an inclusive culture. For future innovation and success of every company, diversity along with inclusion
are critical values. Google has created a workplace where individuals from diverse backgrounds and with different experiences can exploit their
abilities and develop a sense of belonging to the company. Google believes that its best work is realized when the workforce mirrors the world.
Through engagement of talents and community outreach efforts, the company is addressing the issue of lack of representation across all
organizational units. As a way of creating a more inclusive environment, Google has been working tirelessly towards the elimination of bias in the
people, system, and processes.
Innovation is a primary priority in the company as they understand that variety of perspectives is critical in the creation of better products. Google not
only focusses on developing technology that is useful and accessible to everyone but also ensuring that diversity is supported by the company 's
supplier network.

Google Case Study Essay: The Rise of the Search Giant

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