Get Covered America - Texas

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Presentation by Mario Castillo, Regional Organizing Lead in the Houston-Gulf Coast region for Enroll America, at the Sept. 30, 2013 83rd Texas Post-Legislative Conference hosted by One Voice Texas, United Way of Greater Houston and the Harris County Healthcare Alliance.

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  • Phrase:As you may know, in 2014 there will be new health insurance options for you if you need insurance. Most people now have health insurance through their jobs, and that will not change. But if you do not have insurance or if you lose insurance, you will be able to find a quality health insurance plan that fits your budget. But there is skepticism: 38% do not think they would find a plan they could afford.33% do not think they would find a plan that covers all the care they need.
  • In Texas, this also means we will have several field organizers (20) and local regional organizing leads (4ROL)We want to focus the intensity of limited resources in the parts of state where we can make the most impact. That being said, we also want to make sure there is someone accountable to every part of the state, so if there are some motivated volunteer leaders and partners outside of our Tier 1 areas, there will be support for them.
  • STATE MISSING FROM PIE CHART
  • Similar to national figures, but different in a few key areas. Slightly smaller rate of uninsured children than national (14% vs. 16%)Ethnicity distribution varies from county to county wildly
  • Base file, plus data from field, plus partners data gives us our database
  • Base file, plus data from field, plus partners data gives us our database
  • Get Covered America - Texas

    1. 1. Mario Castillo, MPH Regional Organizing Lead- Houston/Gulf Coast 9/30/13
    2. 2. I. Who we are II. Operation design III. Locale IV. Intelligence V. Outreach approach
    3. 3. Who we are
    4. 4. GCA is a special project of Enroll America, a nonpartisan nonprofit. We are dedicated to maximizing the number of uninsured Americans who enroll in health coverage made available by the Affordable Care Act.
    5. 5. 6 51% Lack of awareness provides opportunity for education with effective messaging Source: Kaiser Health Tracking Poll: September 2013 Of Americans say they don’t have enough information about the law to understand how it will impact their families
    6. 6. 7Source: Enroll America, November 2012 69%16% 12%
    7. 7. Operation Design
    8. 8. Get Covered America Campaign Data and Analytics Field Outreach Message Digital
    9. 9. Volunteers Team Members Team Leaders Staff
    10. 10. • Hold 1:1 meetings with stakeholders, etc. • Collaborate with elected officials, non- profits, and community organizations • Organize presentations and training sessions • Train volunteers and fellows for consumer outreach • Manage events and presentations organized by fellows and volunteers
    11. 11.  Data entry  Run canvasses  Run phone banks  Staffing events  Recruitment  Organize house parties
    12. 12. Locale
    13. 13. 14 Uninsured by State <230K 230K - 600K 600K - 1.1M 1.1M+ Number of Uninsured CA TX FL NY IL GA NCOHPA NJMI AZ VA Rest of the U.S. 67% of uninsured live in 13 states Source: Census Bureau, Current Population Survey, March 2011 and 2012
    14. 14. 15 Age:Gender: Ethnicity: Income (as % of Federal Poverty Level): Male 54% Female 46% <138 53% % 139-400 39% 19-25 18% % <18 14% % 26-34 18% % 35-54 37% 55-64 13% 400+ 8% White 45%Latino 32% Af-Am 15% Other 8% Source: Enroll America, 2013
    15. 15. • Zip codes: Boundaries are drawn along zip code lines • Target density: Each turf is equally weighted by consumer targets
    16. 16. Intelligence
    17. 17. BASEFILE FIELD COLLECTED DATA www.GetCoveredData. com PARTNER ORGANIZATION DATA
    18. 18. AvailableTools: • Enter data collected in the field using • Quick Mark • ScriptView • GridView • FormView
    19. 19. Outreach approach
    20. 20.  Community partnerships ◦ Existing community organizations  Grassroots campaigns ◦ Consumer outreach with enrollment component  Phone banks  Block walking  Tabling  Faith-based outreach  Presentations to groups and organizations
    21. 21.  Collaborative outreach with educators and navigators  Use of Harris Health Alliance’s master calendar to notify consumers  Directing navigators to identified areas of need
    22. 22.  Building volunteer base ◦ Recruiting team leaders  Lack of community based staging locations  Rogue organizations
    23. 23. www.getcoveredamerica.org

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