78% of Brits have taken a selfie, 50% within the last month. After only one week a whopping 70% had seen the now famous Oscars selfie. It truly is Peak Selfie time.

1. SELFIES: HAVE THEY
REACHED THEIR PEAK?

2. Selfie
Pronunciation: /ˈselfē/
NOUN (plural selfies)
• informal
A photograph that one has taken of oneself,
typically one taken with a smartphone or webcam and
uploaded to a social media website:
“occasional selfies are acceptable, but posting a new picture of
yourself everyday isn’t necessary”

3. A survey of 929 Android and iOS smartphone owners in
the UK, carried out by mobile sample and technology
company On Device Research, reveals that 29% have
taken a selfie within the last week.
Fieldwork period: March 9-10, 2014
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners
Photo: Rondungacaphotography

4. R
9 our of 10 in the UK know
what a “selfie” is
f
k
f
f
k
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners
f
k
f
f
k

5. Yes
No
Not sure
A week after
the Oscars
gala 70% of
smartphone
owners in the
UK had seen
the famous
group selfie
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners
Photo: Twitter/TheEllenShow
Have you seen the celebrity
selfie from the Oscars gala?

7. RETWEETS
3,387,039
FAVORITES
1,953,046
It is now the world’s
most shared tweet
As of March 13, 2014

8. Nearly 1 in 5 knew that Samsung sponsored
the selfie at the Oscars
Q: Do you know which brand sponsored taking of that famous selfie?
58%
17%
13%
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners
knew it was sponsored but
not the brand
didn’t know it was
sponsored

9. Young women snap the most self portraits
Q: Have you taken a selfie of yourself?
24%
22%
29%
25%
35%
20%
27%
18%
Yes, this past week Yes, this past month Longer time ago Never
Men
Women
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners

10. 35%
43%
40%
38%
22%
22%
11%
13%
0%
10%
20%
30%
40%
50%
18-24 25-34 35-44 45-55
Facebook
Snapchat
No,
I
didn't
share
it
Some
other
site
or
app
Instagram
Email
TwiMer
Google+
Facebook is most popular for sharing,
Snapchat second overall
Q: Have you shared your selfies in any way?
Source: On Device Research, March 2014
N=929, UK Android and iOS smartphone owners

11. On Device Research uses the
mobile internet to gain access to
consumer opinions at any time,
place or country

12. 15 million
mobile surveys in
62 countries

13. ondeviceresearch.com
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