A2 Art Video Unit 4.

1. UNIT 4
Fashion/Art Video

2. COMBINATION AND
ALLIANCES
 The topic we were given is Combination and Alliances. There is
different areas that we can look at within the theme. For example,
animation and film, words and moving images or friendship and
meetings.
 I noticed the word “fashion” on the front page of the booklet and
got an idea of what I would like to do.

3. IDEAS
 My idea is to create a short Fashion video that would combine art and
beauty.
 My first idea was to film in the field with natural sun light and to focus
on different filming techniques, however that would depend a lot on the
weather, so I decided to change my mind and film inside.
 I want to make a video that combines opposites such as colour and
black&white footage and I will probably also use a projector.
 My main inspiration is fashion advertising.

4. TECHNIQUES
 Black and white/colour
 Slow motion
 Continuity – jump cuts
 Split screen
 Use of lighting
 Filming in studio and in nature

5. ARTISTS
 Photographer Eugenio Recuenco for Spanish Vogue - "Fairytales”
 He combined different historical periods as well as reality and fantasy in this photo-
shoot. He took famous iconography from fairytales such as “Little Red Riding Hood”.
But what makes surreal is the bringing exterior sense into interior locations.

6. ARTISTS
 Sofia Coppola
 Here works are all made in a soft colour pallet and with a childish but beautiful
mood like this advertising for Dior. For more detailes look “Research” page in my
blog.

7. ARTISTS
 Jean-Luc Godard
 His movie “Breathless” is famous for its jump cuts and intriguing image. It is
made in a documentary style, but also include revolutionary style of editing and that
is why I am interested in this film.