Did you know that people process images 60,000 times faster than they process text? The power of images comes from the fact that they affect us on an emotional as well as an intellectual level. We also process visuals in our long-term memory, so they make a lasting impression. What does all of this mean for you and your business? When it comes to getting and keeping your clients’ attention, the images you use are just as important—maybe even more important—than what you say. It’s because images are so powerful that the quality of the images used in graphic design is so important.

1. www.illustrateddesigns.net
THE IMAGE EFFECT
Research has shown that when people hear information,
they are likely to remember only 10% of that information
three days later. However, if a relevant image is paired with
that same information, people retained 65% of the
information three days later. (LifeLearn, 2015)
Articles with an image once
every 75-100 words got
double the number
than articles with fewer
images. (Buzzsumo, 2015)
Infographics are liked and shared on
social media more than any other
type of content. (Mass Planner, 2015)
Researchers found that colored
visuals increase people’s willingness
to read a piece ofcontent by
(Xerox, 2014)
use visual assets in their social media
marketing. (Social Media Examiner, 2015)
Visual content is more
likely to get shared on social
media than other types of
content. (Buffer, 2104)
(Source:http://www.hubspot.com/marketing-statistics)
Did you know that people process images
times faster than they process text?
71%of online
marketers
80%
of social shares
60,000
40X