NMDL Digital Strategy

1. Digital Strategy for Zara
-Olivia Crinnion-

2. Target Audience
● Who is it?
● What do we
know?
● What are
they looking
for?

3. Big Idea
● App Introduction
● Approach
● Incentives

4. Tools and Tactics
● What and
Why?
● Platforms
chosen
● How the
campaign
will be
introduced

5. KPI-Metrics
● Measuring
Metrics
● How?

6. KPI-Metrics
● What will
this tell
us?
● How can
this benefit
the
campaign?

7. Budgeting
● Budget Analysis
● Division of Budget

8. Continued Monitoring
● How will we do this?
● Why is it important?

9. Goals
● Our goals
● Numbers
● Progression of
Success

10. Summary
● What are we
working towards?
● Follow-through
● Brand focus