The document discusses lessons that can be learned from the history and innovation of porn, cyberwarfare, and the telegraph for digital strategists. It notes that porn was an early adopter of content strategies, adapting to new technologies, and continues to innovate. Similarly, cyberwarfare against Iran demonstrates new exploitation techniques and mass targeting of specific audiences. Although the telegraph is now obsolete, it originally revolutionized communication and had a large female workforce, showing technology fields were once more diverse. The document advocates learning from early adopters and not pretending current strategies are entirely novel.
Ignite Your Online Influence: Sociocosmos - Where Social Media Magic Happens
The Dark Side Of Digital Strategy: Cyberwarfare, Porn & Telegraphs [SFW]
1. THEDARKSIDEW H A T D I G I T A L S T R A T E G I S T S C A N L E A R N F R O M
P O R N , C Y B E R W A R F A R E & T H E T E L E G R A P H
B Y O L I V E R W O O D S
D I G I T A L S T R A T E G I S T
@ O I W O O D S
11. “These content distributors sniffed out niche
online audiences, feeding them custom
content. As they fed and fed off these
communities, they linked them to each other.
One sub-interest led to another. Less about
long tail; and more about long nose: sniff
out small audiences, get fed, aggregate and
feed them again.” Mark Beeching
Worldwide Chief CSO for Digitas
14. T H E L O N G T A I L
SUPPLY MATCHES DEMAND - NO MATTER HOW NICHE
S H A R E & S N A R E
PORN WAS THE FIRST INDUSTRY TO USE CONTENT STRATEGY
I N N O V A T E O R D I E
PORN ADAPTS TO NEW TECHNOLOGIES & ENVIRONMENTS
20. Z E R O D A Y = W I N
REVOLUTIONARY NEW EXPLOITS BEAT TRIED & TRUE ONES
M A S S T A R G E T I N G
STUXNET USED A WIDE SPREAD TO TARGET A TINY AUDIENCE
C Y B E R W A R I S H E R E
THE MACHINES WILL KILL US ALL
29. - - - - - -
PEOPLE WILL FIND NEW WAYS TO HAVE SEX WHATEVER THE TECH
T H E N E T A I N ’ T N E W
WE CAN ALL STOP PRETENDING WE’RE CUTTING EDGE
W O M E N I N T E C H
HIGH TECH INDUSTRY WAS MORE FEMALE IN 1890’S THAN TODAY